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Controversial new iPad Pro ‘Crush’ ad might have been inspired by a 2008 LG ad

Controversial new iPad Pro 'Crush' ad might have been inspired by a 2008 LG ad

During its “Let Loose” event on Tuesday, Apple introduced the new M4 iPad Pro. However, the product was unveiled with a rather intriguing and controversial ad, which shows things like musical instruments, camera lenses, and books being destroyed by a hydraulic press – which then turns it all into the new iPad.

But a lot of people didn’t like the iPad Pro ad, and it turns out that Apple may have been inspired by a very old LG ad.

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M4 iPad Pro lacks always-on display despite OLED panel with variable refresh rate

M4 iPad Pro with OLED display

One of the biggest highlights of the new iPad Pro is the OLED display for the first time on an iPad. Although the technology has been around for a while in the iPhone and Apple Watch, previous iPads were all equipped with LCD (or mini-LED) displays. However, despite having an OLED panel with a variable refresh rate, the M4 iPad Pro still lacks an always-on display like the latest iPhones.

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New Sonos app breaks accessibility for visually impaired users, here’s what this advocate recommends

The new Sonos app launched today and was met with swift and intense backlash for removing many features and capabilities that long-standing customers value. While the company made an official statement on the matter, it hasn’t appeared to address a concerning issue – the update has broken accessibility for visually impaired users.

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Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign

crush iPad pro video

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning.

Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.”

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9to5Mac Daily: May 9, 2024 – Who will be the next CEO of Apple?

9to5mac daily podcast

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by iMazing 3: The world’s most trusted tool to manage Apple devices and transfer data from a Mac or PC. Redesigned for the future. 

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Apple needed a little bit of help to shoot its ‘Let loose’ event on iPhone

Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.

Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.

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Everything you need to create the ultimate iPad Pro desk setup

iPad desk stand

The M4 iPad Pro is capable of being used by many as their primary computer. Maybe you just want the best iPad for PDFs, spreadsheets, note-taking, and other simple tasks. Or perhaps you’re a creative professional who truly pushes the performance of the iPad with video editing work, AI-driven photo edits, and more.

If you rely on the iPad to get things done, you may be interested in building an iPad-centric desk setup for your primary workspace. Sure, the iPad’s portability and versatility make it a great computer for lounging outdoors or taking to a coffee shop. But if you can build a true workstation at home or in the office, you’ll need some key accessories to go with it.

Here are some of the best accessories to create the ultimate iPad Pro desk setup.

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New iPad Pro, iPad Air, and M4 chip Apple event reactions

Benjamin and Chance react to all the announcements out of the spring ‘Let Loose’ event, including the radically thin new iPad Pro, the new 11-inch and 13-inch iPad Air lineup, what to expect from the M4 chip, and how the event compared to their expectations going in overall.

And in Happy Hour Plus, Benjamin and Chance reflect on how they feel the video event format is performing for Apple, and whether it makes sense for the company to return to the live keynote style, sometimes. Subscribe at 9to5mac.com/join.

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AirPods Max now $100 off, 15-inch M2 1TB/16GB MacBook Air $400 off, and more in today’s deals

Today’s Apple deals have arrived with a $100 price drop on several AirPods Max colorways. And for folks not interested in paying a premium on the latest and greatest, we also have some big-time deals on the 13-inch M2 MacBook Air starting from $829 – the upgraded 15-inch with 16GB of RAM and a 1TB SSD is on sale at $1,499 too. All of those, some accessories, and more await below in today’s 9to5Toys Lunch Break.

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Apple Music now tracks what’s being played the most on broadcast radio stations

Apple Music today launched new Shazam-powered playlists that track what is being played the most across terrestrial broadcast radio stations. The Radio Spins charts are also available on the Shazam website.

Using their music recognition technology, Shazam is now logging what songs are being played on tens of thousands of radio stations worldwide, to help users discover more insights about what music is trending globally.

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Unlock M4 iPad Pro power with these apps for creative professionals

M4 iPad Pro working in pro app

It’s been a big week for the iPad. The M4 iPad Pro and iPad Air 6 will make their way into users’ hands in a matter of days. That makes now the perfect time to start making a list of all the best iPadOS apps to enjoy while using the latest and greatest iPad hardware.

The question of getting things done on the iPad is evergreen. So we’ve assembled a collection of some of the best iPad apps specifically for creative professionals, spanning a variety of fields.

Want to create great things using Apple’s tablet? Here are some of the top tools to get started. Many of them will push the power of the new M4 iPad Pro, but even those that don’t will still run smoother than ever on the new hardware.

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