2K has been teasing its upcoming “2K Drive” title developed by Lucid Games in recent weeks, and tonight the game is officially landing in the App Store. The iOS exclusive won’t be going the popular freemium model route, as 2K has informed us it will be selling the iPhone/iPad game for $6.99. The game features a number of real world vehicles, 100+ unique events, 25+ tracks, and a “RaceFace” feature that will let users put their own face on their character in the game. Licensed vehicles include Dodge, Fiat, Ford, GM, Icon, Local Motors, Mazda, McLaren, Nissan and So-Cal. The game’s official launch trailer is above and full details are in the press release below.
New York, NY – September 5, 2013 – 2K and Lucid Games, a boutique studio founded by creators of the Blur and Project Gotham Racing series, announced today that 2K Drive is now available for download from the App Store for iPhone, iPad and iPod touch for $6.99. 2K Drive is a cutting-edge racing simulator that brings the depth and richness of console-based driving mechanics to gamers on the go. Featuring high-quality licensed and original cars, iconic locations, precision controls, and an integrated feed for the latest automotive news, 2K Drive brings the fast-paced world of automotive racing culture right to gamers’ fingertips.
With a wide variety of racing modes for both single and multiplayer, 2K Drive promises a dynamic gaming experience for motorsports enthusiasts of all interest levels. Offering more than 100+ unique events on 25+ tracks in five environments, 2K Drive provides mobile gamers with the chance to get behind the wheel of more than 25 licensed cars, from manufacturers including Dodge, Fiat, Ford, GM, Icon, Local Motors, Mazda, McLaren, Nissan and So-Cal. And by using the “RaceFace” function, players can put their own face on their driver’s, as well as see their friends behind the wheels of their cars when playing in asynchronous multiplayer.
“2K Drive was designed to offer the most comprehensive driving simulation experience in today’s mobile market,” said Christoph Hartmann, president of 2K. “The game successfully combines the appeal of a premier console racing game with some of the leading automotive editorial content available on the Web, to create an all-inclusive entertainment hub for auto-enthusiasts.”
Through the game’s live newsfeed and multiplayer options, 2K Drive also offers players the opportunity to build a strong, authentic connection with car enthusiasts and automotive communities. Gamers will have the opportunity to view video and photo galleries, as well as read, “like” and “share” the latest news from popular automotive blogs and outlets, such as Car & Driver, Road & Track, Autoblog,Between The White Lines (BTWL), CaniBeat, Cars X Hype, Distraction Control, DUB Magazine, eGarage, Electric Cars Report, Fatlace,The Lowdown, Hemmings Motor News, Hooniverse, My Life @ Speed, and My Ride Is Me.
“Lucid has been thrilled to work with 2K in creating a rich and authentic mobile gaming experience that transcends traditional racing games on the platform,” added Pete Wallace, studio head at Lucid Games. “2K Drive immerses players in a vast expanse of dynamic content that allows each user to tailor their individual experience to better suit their own interest and level of engagement with the auto genre.”
2K Drive is available for $6.99 from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com/2KDrive.
2K is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’sCivilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.
*According to 2008 – 2013 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through July 2013.
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