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Apple announces ‘biggest ever’ holiday season for App Store sales, over $1.1bn sales in 2 weeks


Apple has announced that the App Store had its best ever holiday season in 2015, setting records for Christmas and New Year’s Day. January 1st 2016 saw $144 million of App Store spending, the best day in App Store history. It beat the previous record set just a week earlier on Christmas Day.

In total, in the two weeks up to January 3, customers spent over $1.1 billion on apps and in-app purchases …

Apple Marketing SVP Philip Schiller said 2015 was ‘one for the record books’.

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”

2015 saw the launch of two additional App Stores, for Apple TV and Apple Watch. Coupled with continuing growth in iOS, App Store sales are skyrocketing. In total, $20 billion dollars was spent in the App Store in the last year. This means Apple paid out about $14 billion to developers over 2015. Since 2008, Apple has paid developers $40 billion with app and in-app purchase revenue. Apple claims indirect responsibility for almost 2 million jobs in the United States, from the App Store economy.

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  1. viciosodiego - 7 years ago

    I know this is unrelated, but has anyone seen AAPL stock recently?
    holy shit, I have never seen such a drastic drop.

    • Lawrence Krupp - 7 years ago

      Apple the company has become disconnected from AAPL the stock. Apple is going great guns. AAPL is one of the most manipulated stocks on Wall Street. Analysts have latched onto dubious reports coming out of Asia that claim suppliers are seeing reductions in orders and investors are panicked. Tim Cook warned that relying on supplier rumors is not a good idea when analyzing Apple’s future performance but that advice has fallen on deaf ears. The current price of AAPL in no way reflects on the health and well being of Apple. Apple’s fundamentals are stronger than ever. There is no longer any connection between Apple and AAPL.

      • iphonenick (@iphonenick) - 7 years ago

        Why the SEC hasn’t investigated and convicted analysts and reporter’s coverage of Apple is beyond me. Every January we hear the same doom and gloom predictions regarding iPhone manufacturing volumes only to discover 3 weeks later that Apple posted record sales and projections.

        Don’t these morons understand Apple’s responsibility to report significant deviation of their guidance to the SEC? Even before scheduled quarterly earnings are released?

      • bellevueboy - 7 years ago

        So true

    • chrisl84 - 7 years ago

      Shhh, we dont talk about Apple Stock around here, we only make fun of Fitbit stock

  2. iphonenick (@iphonenick) - 7 years ago

    “Apple Marketing SVP Philip Schiller said 2016 was ‘one for the record books’.”

    You mean 2015?

  3. 89p13 - 7 years ago

    DOOMED . . . DOOMED . . .DOOMED – Apple is DOOMED! ;)

    YMMV but I’m still buying more of the DOOMED companies stock while it’s being held down – for whatever reason!

  4. Carlos Hernandez - 7 years ago

    Thanks to that kid who spent about $59,000 playing Jurassic World.


Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.