Apple has announced that the App Store had its best ever holiday season in 2015, setting records for Christmas and New Year’s Day. January 1st 2016 saw $144 million of App Store spending, the best day in App Store history. It beat the previous record set just a week earlier on Christmas Day.
In total, in the two weeks up to January 3, customers spent over $1.1 billion on apps and in-app purchases …
Apple Marketing SVP Philip Schiller said 2015 was ‘one for the record books’.
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”
2015 saw the launch of two additional App Stores, for Apple TV and Apple Watch. Coupled with continuing growth in iOS, App Store sales are skyrocketing. In total, $20 billion dollars was spent in the App Store in the last year. This means Apple paid out about $14 billion to developers over 2015. Since 2008, Apple has paid developers $40 billion with app and in-app purchase revenue. Apple claims indirect responsibility for almost 2 million jobs in the United States, from the App Store economy.
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