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Apple @ 50: How Apple transformed a cheap commodity into its signature luxury

top of a MacBook lid showing the Apple logo

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

Aluminum was once a cheap metal to consumers, primarily used in soda cans, kitchen foil, cookware, and window frames. It also lived a double life as an industrial material used in aerospace. It was simultaneously a disposable commodity in everyday products and an engineering marvel that helped get humans to the moon.

That is of course until Apple decided to make aluminum their signature material, in the blink of an eye aluminum became a consumer luxury the second Steve Jobs revealed the 12” and 17″ PowerBook G4s in 2003. What followed was 23 years of ultra premium aluminum devices that completely changed the way we live.

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Tim Cook explores rare iPod, iPhone prototypes in new interview [Video]

Apple’s 50th anniversary celebration continues, this time with a fascinating new video from The Wall Street Journal.

In the video, WSJ columnist Ben Cohen to takes a walk down memory lane alongside Tim Cook, including rare Apple prototypes and other archival material that even Cook himself had never seen before.

“A lot of this I’ve seen for the first time in preparing for the 50th anniversary,” Cook said.

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Apple at 50: How the company’s shift into health changed my life at 25

This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.

April 1, 1976: 50 years ago, Apple was founded. 40 years later, to the date, I was a 25-year-old embarking on a health and fitness journey, and Apple was right at the core.

April 1, 2016: I started an Apple Watch workout streak that helped guide me to running. I’d never run in my life at 25, but I started closing rings on my watch with a used elliptical at home. By fall, I was running, and by New Year’s Day, I had lost 50 pounds.

April 1, 2017: I ran my first-ever 5K race. It was the “2017 Superintendent’s 5K Challenge: A Race for Education” in Miami, Florida. My 3.1-mile run time clocked in at 26 minutes 46 seconds with an 8-minute, 36-seconds pace per mile. I ranked 151 out of 2231 participants.

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Revisiting Steve Jobs’s most important lesson on Apple’s 50th anniversary

In memory of Steve Jobs

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

In 1994 Steve Jobs sat down with the Santa Clara Valley Historical Association for what I imagined they expected to be a simple interview. It was anything but. In a matter of a few minutes the Apple co-founder shared some of the most profound advice I have ever heard anyone in a position of power give.

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Tim Cook remembers Steve Jobs on Apple’s 50th anniversary: ‘It’s definitely still his company’

As part of Apple’s 50th anniversary celebrations, Apple CEO Tim Cook sat down with Esquire for an in-depth conversation. In the interview, Cook discussed his memory of Steve Jobs, remarking that Apple is “definitely still his company.”

Cook also once again discussed his strategy for interacting with the Trump administration and politicians around the world.

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Deals: AirPods Pro 3 $50 off, M5 Max MacBook Pro $199 off, Studio Display, Thunderbolt Pro Cable, more

The Amazon spring sale is over, but today’s 9to5Toys Lunch Break is loaded with notable deals including the return of AirPods Pro 3 down at $199 holiday pricing as well as the all-new 24GB M5 Pro MacBook Pro at $149 off and the 48GB at $199 off – we also have $199 off the M5 Max models. The new 2026 Apple Studio Display XDR is now $400 less than it was yesterday (as we reported this morning) and we also have an ongoing discount on David Pogue’s new “Apple: The First 50 Years hardcover book at 32% off via Amazon. Head below for a closer look and even more.

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I was an Apple guy almost from the start – here are my standout devices

I was an Apple guy almost from the start – here are my standout devices | OG Ben with OG Macintosh in 1984

This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.

On Apple’s 50th anniversary, it’s somewhat worrying that I’m old enough to have been an Apple guy almost from the very start. The above photo shows the OG me with the OG Macintosh in 1984. Oh, and a rotary-dial telephone just to complete the museum exhibit look.

I never used an Apple I, but I did use an Apple II fairly extensively – and I’ve been a Mac guy literally from day one. So of all the Apple products I’ve used over the years, which ones stand out for me … ?

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