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Mark Gurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Canadian government approves of iBookstore, Canadian works en route

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Canada’s government today approved of Apple’s iBookstore and this means Canadian titles will soon be making their way to the store. Prior to today’s announcement the iBookstore was available for Canadian iOS device users sans Canadian works. For this to happen, Apple and Canada needed to strike up a deal and it seems to work out for everyone. Canada’s iBookstore now must be tailored effectively for Canadian users, Apple must offer assistance to Canadian publishers, more opportunities to Canadian-based writers, and of course the promotion of Canadian books.

Our Government is committed to strengthening Canada’s economy through all its sectors, especially arts and culture,” said Minister Moore. “Apple has demonstrated how iBookstore Canada represents new opportunities for Canadian authors and publishers, and I have determined that this investment will be of net benefit to Canada.

Full details after the break:


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Greenwich Apple Store robbed, tens of thousands of dollars in losses

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CTNow reports that the Apple Store in Greenwich, Connecticut was the scene of a smash and grab robbery Tuesday morning. Five robbers were involved in the scheme (pictured above) and they are yet to be apprehended. According to the news report “computers and other electrical equipment” were stolen which an estimated loss amount of “tens of thousands of dollars.” The investigation is ongoing and if you know anything we recommend contacted the local authorities. Apple Stores have been the scene of robberies in the last few months with robberies taking place in Dallas, San Diego, and Pittsburgh.


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Millennial Media November Report: Apple leads with 25 percent of devices, iOS/Android tied for OS usage

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Millennial Media just released their monthly mobile device trends report and here is our breakdown. For the month of November Apple led all devices manufactures with 25% of Millennial Media’s network with Samsung and Motorola coming in 2nd and 3rd with 17.3% and 15.33%, respectively. Apple’s iPhone came in first place for the most used mobile device on the network with 14.28% and Apple’s iPod touch came in second place with 8.96% of the network. Motorola’s Droid finished in third with 7.48% of the market and the Apple iPad topped Apple’s offerings with 1.76% coming in at 7th place.

In terms of the most used mobile application categories, games account for 28% of the network while music and entertainment apps came in second with a combined 22%. In terms of what the Millennial Network adverstises on, Android apps represented 54% of the network and iOS represented 38%. Getting into the Android vs. iOS portion of the report Apple’s iOS and Google’s Android tied at 38% for overall ad impressions.

Ad publishers and app developers were surveyed about the platform they intend to support the most in 2011 and the leading response was Google’s Android operating system. Apple’s iPad and Microsoft’s new Windows Phone 7 platform both tied for second place on the survey. Be sure to check out the top thirty devices graph after the break.


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Apple discontinues SSD option for Xserves

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We already know that Xserves will be officially discontinued come January 31st and today Apple already started the process. They’ve removed the SSD option from custom ordered Xserves. The option is still listed on Apple’s Xserve promotional literature, but is gone as a configurable option. A 9to5mac reader contacted Apple business representatives and they reportedly don’t know the reason for the change either.


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iTunes 12 Days of Christmas Promotion: Dec. 26-Jan. 6, Europe only

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Apple has announced their annual 12 days of Christmas promotion will be held from December 26 until January 6th. The promotion offers a selection of songs, movies, music videos, apps, books, and TV shows that will be free during certain days of the 12 day promo. Each selection for the corresponding day will only be available for those 24 hours.

The promotion apparently will be exclusive to the UK as well as a few other European countries. Apple will also be offering an app during those 12 days for users to easily access the free selection of iTunes content.


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iPad now available at BestBuy.com

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Apple has just added Best Buy’s online store as another channel for iPad sales. Prior to today, customers were only able to purchase iPads at BestBuy.com as reservations for retail pickup. Now, all six models of iPad are available for purchase with free shipping in the US. The current shipping time from BestBuy.com is 6-10 business days with guaranteed delivery before Christmas for the WiFi-only models. BestBuy.com is now the third online store to sell the iPad with a brief stint at Amazon being the first and Verizon being second. Oh, and BestBuy.com charges $0.99 more than Apple – Dealbreaker?!


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Tinchy Stryder raps it up with 10 iPads at Carphone Warehouse

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[youtube=http://www.youtube.com/watch?v=t41zernuKxo&w=640&h=385]

Following a challenge from Carphone Warhouse in the UK, rapper Tinchy Stryder, along with his crew, performed live using only iPads as their instruments. The result was captured on film (above) and it is quite remarkable. The crew used 21 iPad apps to create their music last night with titles ranging from the popular I am T-Pain app to djay. The rest of the apps are listed after the break (witha iPad Christmas Bonus video).


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iPod nano watch straps now at Apple Stores

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Don’t say we didn’t warn you… Apple recently started selling third-party iPod nano watch strap cases at their retail stores across the globe. The stores we checked out have two types of iPod nano watch straps, in different colors, and the one we like is Griffin’s offering. Griffin’s costs $25 and if you want to save a trip to the Apple Store you can buy some less pricer ones here. Another photo after the break.


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Job title: Verizon iPad System Engineers

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Apple has been looking for CDMA engineers since 2008 (not since yesterday!) but Apple has just started looking for Verizon iPad engineers in New York this week.  Aren’t Verizon iPads just Wifi iPads with Mifis – there isn’t any special skills that are required by Verizon are there?  Why is there a need for a special ‘Verizon version’?

Certainly Verizon’s business customers need SE help with the iPad that Verizon sells now.  However, Apple is likely engineering up for April as well.

Apple is building a version of the iPad 2 that will work on Verizon’s wireless network either in conjunction with GSM networks with a Gobi-like Chip (just like the Google ChomeOS CR-48) or as a seperate product/version.

Desktop version of Google Docs now works on iPad

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Google has announced that the full desktop version of their Google Docs word processing service now works on the iPad. The desktop version should be used on the iPad for advanced document edits such as font or alignment changes.

For basic use of Google Docs it is recommended that users use the newly revamped mobile version. The desktop version working on the iPad is also especially helpful when you want to do some spreadsheet editing and creation, as shown after the break.


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AirPrint gets friendly with six more HP printers

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HP today sent out software updates to six of their printers to enable AirPrint support. AirPrint is Apple’s printing service from iOS devices and is so far only compatible with certain HP printers. There have been some hacks and other software to get around this HP-only restriction but if you want to go for efficiency (and Jobs’ approval) we recommend getting one of the newly-compatible ‘AirPrinters’ below.

Officejet 6500A e-AiO

Officejet 6500A Plus e-AiO

Officejet 7500A Wide Format e-AiO

Officejet Pro 8500A e-AiO

Officejet Pro 8500A Plus e-AiO

Officejet Pro 8500A Premium e-AiO


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Mac App Store: No Game Center, In App Purchases

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Apple has informed App Store developers that two major iOS app store features will not make their way ‘back to the mac.’ These are Game Center and in app purchases. In app purchases allow App Store developers to go with a “freemium” app model meaning they can sell the app for free and let the users buy more features over time. This is a feature many developers and users enjoy and take advantage of alike.

Note: In app purchases are not available for Mac OS X apps.

Game Center will also not make its way to the Mac and this is something we personally felt would be quite cool on the Mac. With all the upcoming and current games and the Mac, Game Center would be an awesome way to get the social expierience going. It could have even integrated with iOS leaderboards, for iOS versions of Mac games.

Note: Game Center is not available for Mac OS X apps.

Apple seems to be limiting Mac App Store features: Yesterday we found out that promo codes would not be available for the Mac App Store and we recently found out that demos, betas, and trials would not be allowed either. The Mac App Store is expected to launch in January as announced in October.


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Tim Cook holds keynote at Apple's Singapore HQ

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Some folks down at Apple Singapore have informed us that Tim Cook made an appearance yesterday to talk numbers, and Apple’s future. Apple COO Tim Cook held a keynote address at Apple’s Singapore headquarters with much of the staff in attendance.

We’re not sure what exactly went down or the specifics but Apple employees were not allowed to take notes, pictures, or anything along those lines during the keynote. Cook apparently does not visit the Singapore HQ often so who knows what could have actually gone down?


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Epic Games' Infinity Blade hits the App Store

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[youtube=http://www.youtube.com/watch?v=JDvPIhCd8N4&w=640&h=385]

Epic Games has finally launched their anticipated Infinity Blade game for iOS. The fighting game relies heavily on multitouch gestures and works off of Epic’s “unreal engine” technology original showcased in Epic Citadel. Above is the game’s trailer and here is where you can get it as a universal binary for $6.


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Woz's white iPhone 4 is a fake

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We told you earlier that CNN reported on Steve Wozniak having a white iPhone 4 and we’ve just found out it’s a fake! Reader Josh sent Apple’s co-founder an e-mail and here’s the reply:

This Chinese teen sold the white parts on the internet. I got in early (although the kid had already made $130K) and got my front and back plates and modified my iPhone 4.

Oh, and we thought Woz had connections.  Apple recently shut down that kid so it shows Woz is still going rogue.  
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App Store promo codes now work worldwide

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Apple has just let App Store developers know that promo codes are no longer limited to U.S. iTunes users. Prior to today’s announcements users who wanted to use app promo codes would have needed to sign up with a U.S. address. This should make those promo code giveaways all the more fun.

Your promo code distribution is no longer limited to U.S. customers. Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide.

Speaking of which… Devs, how about giving us some codes (tips(at)9to5mac.com) to give away to our readers on Twitter to celebrate!  We’ll hook you up with some publicity (include your URL).  3-6 for each application should do it.


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AMO-DEAD, iPad 2 will use LCD

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According to Digitimes Apple has ordered the BLUs (back light units) for the upcoming iPad 2. These backlight units will reportedly be used in conjunction with LCD displays built by LG and Chimei Innolux. Apple ordering backlights means the iPad 2 won’t feature an AMOLED display (not that anyone thought they would), as AMOLED’s don’t use backlights. Hopefully Apple figures out a way to slap a Retina Display on the iPad 2’s list of features.

OK Digitimes, let’s talk cameras!


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Google Latitude hits the App Store (update: gone)

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Update: Looks like Google may have thrown the app up a bit early – It’s now gone from “all the world’s” App Stores.

After being an iOS web app for sometime now, Google has finally released a native Google Latitude client to the App Store and it’s free. Google Latitude is essentially a Google Map that has points with all your friend’s locations – seeing they like Google and being stalked – and works in the background.

With Google Latitude, see where your friends are right now. Latitude lets you stay in touch with your friends and family by making it easy to share where you are and see each other on a map.

With Latitude, you can:
* See your friends on a map – find out who’s nearby and meet up.
* Share your location continuously with whomever you choose – help friends and family stay in touch with you, even when you can’t take out your phone.
* Control your privacy – share only city-level location, hide your location, or turn off background updating at any time.

Latitude lets you share your location in the background, even when the app is closed or your device screen is locked. Background updating requires an iPhone 3GS or iPhone 4 with iOS 4 or above.

You can also enjoy Latitude from your computer at google.com/latitude to see where your friends are or turn on optional apps such as Google Location History for a personal history dashboard.

Google also promises some nice privacy features in the app but we’ll have to see how well they actually perform. It’s free so you might want to give it a try and did we mention it’s only out in Asia/Australia right now? (via Tech Crunch)


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100 Days until iPad 2

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According to an overseas report from Digitimes, Apple’s second generation iPad is set to begin shipping by the end of February 2011- just about 100 days from now.  Apple’s longtime manufacturer, Foxconn, will be taking the lead on iPad 2 production and they will of course be working with multiple component suppliers. Initial shipments will range between 400,000 and 600,000 units.

The sources pointed out that the iPad 2 will ship as soon as the end of February in 2011. Apple originally planned to start mass production in January, but because the device’s firmware is currently still in testing, Apple has been postponing the schedule. Since Foxconn’s new plants in Chengdu are still in pilot production, iPad 2 will be mainly supplied by its Shenzhen plants, while the company’s upstream component partners have all been notified of the shipments schedule.
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iTunes sending out free movie rentals

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Apple today started sending out free iTunes movie rental codes to many iTunes users. This seems to be random and we have no idea why they’re doing this. Maybe to promote the rental service? People aren’t renting enough movies? The free movie rental promotion lets you rent one of the 8,500 compatible movies and you have 30 days to start watching and 24 hours to finish. Happy Chanukah/Christmas from Apple! Thanks, Branden!


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iMovie works fullscreen on iPad via jailbreak

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Jailbroken iPad users running iOS 4.2 are now able to run Apple’s iMovie iPhone 4 and iPod touch 4 application via a few SSH tricks. The problem is that iMovie runs like an iPhone app on an iPad- letterboxed. That’s where the jailbreak app FullForce comes in. The jailbreak-only app (available on Cydia) makes iMovie run fullscreen like a native iPad app. Check out more screenshots and instructions after the break (Thanks, SilverTH):


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