Seth Weintraub


Publisher and Editorial Director of the 9to5 Sites.

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Seth Weintraub is an award winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts.

It turns out that his hobby blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to and adding the gear and deals site.

For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.

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Seth Weintraub's Recommended Gear

April 13, 2015

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April 10, 2015

Reader Mark Davies went into the Berlin Apple Store this morning to try on the Apple Watch/Sport models but got a little surprise from the employees. Here’s the first hand account…

So I go to the Apple store here in Berlin thinking I made an appointment to see the Sport and Apple Watch editions. When I get there, they check me in and tell me to wait in the line. When my turn comes a really nice Apple employee asks me which models of the Edition I would like to see. I was surprised obviously, and explained that there is no way I would consider buying one with the price. He proceeds to let me try on the Sport and Watch versions and walks me through the demos. Then he asks if I still want to see the Edition models. I say, “sure, why not”…

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April 7, 2015

LaCie announced its new 4TB Thunderbolt/USB 3 Rugged RAID portable hard drive ($420 list, $399 Amazon) today, and I’ve had some time to take it for a little ‘spin.’ There are two speedy 7200RPM 2TB portable hard drives RAID-ed together inside to give the device very impressive, almost SSD-like speeds but with the cost savings and huge storage of portable hard drives. At the same time, the package isn’t much bigger than a regular portable hard drive and better yet, it can take a serious beating…

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April 1, 2015

[Ed. Note: My wife liked this one so much she insisted she review it]

In many ways, my work is old school: unlike my other half, I work in an archive and write about the past. You might call my professional aesthetic “19th century schoolhouse.” Or at most “1920s Paris bookshop.” In other words, Pad&Quill. So when the Minnesota-based makers of the luxurious, leather notebook-style iPhone wallet case sent a new top-shelf work bag to our house, I claimed it. Over the past month I’ve been filling it with my MacBook, iPad, iPhone, papers, pens and books. Voilà the Attaché

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March 28, 2015

Apple is clearly a fan of the new Becoming Steve Jobs book (review) by Brent Schlender and Rick Tetzeli ($12+Amazon, $13 iBooks, Free Audible). Apple execs including Tim Cook, Jony IveEddy Cue and PR head Steve Dowling have all praised it and it is has headlined the iBookstore for over a week.  Its latest promo of the book is a 49-minute iTunes Podcast video of the authors getting interviewed at the SoHo New York Apple Store.

The interview is hosted by Daring Fireball’s John Gruber, who announced the book originally and is definitely worth a watch (or listen). Both the 49-minute video and audio are available here.

Another Meet the Authors is scheduled for April 7th at the Computer History Museum in Mountain View California.

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March 26, 2015


It has been a tough slough for Apple’s iPad since the height of its popularity in 2013. Facing its second straight year of negative growth, there isn’t a consensus on why iPad sales have declined. I believe the slump is attributable to a combination of factors.

Apple CEO Tim Cook called the declining iPad sales a “speed bump” last year before the launch of the 2014 models, but we haven’t seen what Apple plans to do to rejuvenate the product. From my point of view, Apple itself has done more to hurt iPad sales than any external factor, such as Microsoft or Google.

But that’s not necessarily a bad thing. Here’s a full explanation of my theory…

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March 20, 2015

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March 18, 2015

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March 17, 2015

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March 16, 2015

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March 15, 2015

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At the Isetan Department Store in Shinjuku, Tokyo, Apple is building a store specifically for the Apple Watch on the ground floor. Macotakara thinks it might be a permanent fixture because it is listed in the mall directory below.

Japan is one of the 9 countries where the Apple Watch will launch on April 24th. Earlier this week we saw the size of the Apple Watch Store at Galleries Lafayette in Paris and at London Selfridges. Apple also began advertising for its Apple Watch in its traditional stores this week.

This will take some getting used to. Imagine a world where there is an Apple Store on one side of the mall and an Apple Watch store on the other like so many Starbucks.  expand full story

March 14, 2015

Oscar winner Alex Gibney’s documentary about Steve Jobs. The film debuts at SXSW this month.

Sometimes I lose count of the movies about Steve Jobs but I’m pretty sure this one wasn’t on my radar until recently. Premiering at SXSW today is “Steve Jobs: The Man in the Machine”, a documentary funded by CNN and directed by Alex Gibney, who is just off releasing a controversial Scientology exposé “Going Clear”.

Alex Gibney is one of America’s pre-eminent filmmakers. He won an Oscar for Taxi to the Dark Side and was nominated for Enron:The Smartest Guys in the Room. Most recently Mea Maxima Culpa:Silence in the House of God won three Emmys and a Peabody. This spring Going Clear:Scientology and the Prison of Belief and a Sinatra doc miniseries airs on HBO.

Reading the Q&As at Variety and Hollywood Reporter, it appears that this isn’t going to be a love-fest like the new book. Still, given the subject matter and the brief clip above, I’m intrigued…

Steve Jobs- The Man in the Machine

Update: notes from the film, which we can now confirm doesn’t cast a good light on the Apple founder follow. According to the Hollywood Reporter, Apple Employees who attended the film walked out:

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Lightning and USB Type-C Connectors
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Yesterday on his Talk Show podcast, Daring Fireball’s John Gruber suggested that his Apple sources told him that Apple invented USB Type-C. Known for often insightful but always ‘not negative‘ Apple commentary, Gruber sometimes peppers his stories with info he’s gained from inside Apple which he calls “little birdies” (that admittedly haven’t been 100% recently, but used to be spot on).

The quote, taken from TheTechBlock about 54 minutes in:

I have heard, can’t say who, but let’s call them “informed little birdies”, that USB-C is an Apple invention and that they gave it to the standard bodies. And that the politics of such is that they can’t really say that. They’re not going to come out in public and say it, but they did. It is an Apple invention and they do want it to become a standard.

That’s a bit weird, because if Apple did invent USB Type-C, it would seem like a no-brainer for replacing Lightning. But Gruber noted in a post earlier this week that he didn’t think Apple would replace Lightning with USB Type-C.

I think the answer is probably “No, Apple is not going to switch the iPhone and iPad to USB-C”. I think Lightning is a more elegant design, including being slightly thinner. And I think Apple likes having a proprietary port on iOS devices.

But, if they did move iOS devices to USB-C, then you could charge your iOS devices and MacBook with the same cable. And within a few years, all phones and tablets from all companies would charge using the same standard.

A few minutes of research into the matter yields a wealth of data about the genesis of USB Type-C and while Apple does play an active role, it appears they had a lot of help – to put it charitably… expand full story

March 12, 2015

What kind of parent are you if you don’t plunk down $80 for one of these OSMO things right now? I just got one. Amazon reviewers gave it an impressive 4.8/5 stars and it comes with 4 apps. The latest, Masterpiece for iPad [free, App Store] lets kids learn to draw by a type of tracing using the iPad camera illustrated in the excellent Sandwich video above.

After the kids are done you can send it all over the place or print it out. There is a nice video capture feature as well that replays the drawing which looks like it will pump up your kids for the next drawing.

The OSMO game system has three other games at present: Words, Newton and Tangram


It looks pretty cool but I’ll see if I can corral my 6 year old into a review.

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If you are like us, probably the toughest decision you are facing this year is figuring out which new Retina MacBook color you will be getting. The buying process otherwise is more like buying an iPad than a Mac with only 2 speed/storage models.

Will you match your Space Gray iPad and iPhone and now Apple Watch? Or, will you sport the same silver of the Macs that actually do some real work? Will you go off the grid and show your lawyer/banker colleagues who is boss with the gold model?

It is a tough and important call because you WILL be judged – you can’t just embarrassingly hide a MacBook in a wallet case like my Gold iPhone.  You’ve had a few days to mull it over. So what’s it going to be?

Apple supply chain buyers, this ^^^ data is on us. Feel free to send any leftover MacBooks as compensation. expand full story


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