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What Apple’s subscription model tells us about its future

You might have noticed that over the last several years, more and more companies have shifted to a subscription model for their products and services, and Apple has slowly begun to follow suit. As Apple hardware continues to improve, customers are keeping their devices for longer. Meaning that Apple is earning less per customer on their hardware purchases. This has pushed Apple to add more products to its services. Today, Apple offers subscriptions like cloud storage, media, productivity tools, AppleCare, and now products like Creator Studio. This suggests the company is willing to expand subscriptions into areas that were traditionally one-time purchases, a trend that we need to keep a close eye on. The easiest way to see how far Apple has leaned into subscriptions is to simply lay out everything the company currently offers.

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Apple will need to walk a tightrope if it keeps pushing subscriptions

Apple needs to walk a tightrope as it plans to boost subscription services | A highline walker in the Blue Mountains

The list of Apple subscription services keeps growing. iCloud, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, MLS Season Pass, Apple One … The company of course also takes a cut of subscriptions sold through the App Store, Apple Books, and Apple Podcasts. Then there are the hardware-related subscriptions, AppleCare+ and the iPhone Upgrade Program.

Most recently, we’ve had the launch of Apple Creator Studio, and a new report says that we can expect to see even more subscriptions to come …

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Apple Creator Studio launches today, and it’s an incredible value

Two weeks ago, Apple announced its brand new Apple Creator Studio bundle, offering its suite of creative apps for a single subscription. Apple Creator Studio is set to launch today, and the first reviews and impressions have hit the web.

Head below for a full roundup. Apple has also published a new press release highlighting how creators are using the new Final Cut Pro features.

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With Apple Creator Studio, are Mac icons getting worse? [Poll]

With Apple Creator Studio, are Mac icons getting worse? | Original icons left, current ones middle, ACS versions right

Apple’s Mac icons in Tahoe have come under fire from quite a few people. Adjectives that have been applied to them include terrible, awful, amateurish, dumbed down, and objectively bad.

With the announcement of Apple Creator Studio, the company has gone even further in terms of minimal icons for its creative apps, provoking further controversy …

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You can still try Logic Pro and Final Cut Pro for 90 days, if you’re quick [U: Pulled]

Update, Feb 2: Apple has now pulled the remaining regional trial links. The original post follows below.

Apple may have replaced standalone 3-month trials of Logic Pro and Final Cut Pro with Apple Creator Studio’s 1-month test period, but there’s one way to still get up to 90 days of access, at least for now. Here’s how to do it.

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Does Apple Creator Studio make subscription apps more palatable? [Poll]

Does Apple Creator Studio make subscription apps more palatable | Creator desktop setup

It’s been close to a decade since I first started being grumpy about subscription apps. I did acknowledge the benefits right from the start, including giving many developers a more sustainable income, but expressed my unease about where we were headed.

A few years later, I voiced doubts as to whether it was a sustainable business model. But the trend has continued to grow, with Apple Creator Studio the latest example …

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