Apple Intelligence

This is the start of a new era for Siri.

Those aren’t my words, they’re Apple’s.

But what does that mean? How is Siri getting better?

Here are all the ways iOS 18 will supercharge Siri using Apple Intelligence.

An interesting piece suggests that Apple’s AI logo* – along with the new Siri icon – is intended to look friendly, unthreatening, and is deliberately non-anthropomorphic.

*Yeah, that could be Apple Artificial Intelligence, or Apple Apple Intelligence. Thanks, Tim.

Other companies appear to have set themselves the same goals with their AI offerings, hence all the simple, colorful graphics …

The iOS 18 beta 1 has brought some of the promised new changes, but it doesn’t include Siri improvements, ChatGPT access, or many of the Apple Intelligence features (though there are a few exceptions).

Apple hasn’t revealed a precise timeline for each of the new features, likely wanting to avoid making promises it can’t keep, but there are some indications of what we can expect when …

One of the new features of iOS 18 is an app called Image Playground, which is part of the “Apple Intelligence” suite of AI tools coming later this year. With Image Playground, users will be able to generate images from text commands or even based on a photo of someone. We don’t yet have many details about the app since it’s not available in iOS 18 beta 1, but we do know that Apple is planning to label AI-generated images.

One major component of Apple Intelligence is a feature called Genmoji, which lets you create an infinite number of emoji-like images using generative AI. While Genmoji isn’t available in the first beta of iOS 18, Apple elaborated on the feature with more details in a WWDC session this week.

A research paper explicitly says that Apple doesn’t use your data to train Apple Intelligence. This differs from OpenAI’s policy, which does use your ChatGPT sessions to help train its model.

However, Apple says that it does scrape websites for content via Applebot, and website owners must explicitly opt-out if they don’t want this to happen …

Demand for Apple Intelligence features will power an iPhone supercycle, according to an analyst – with Apple one of three companies in the race to become a $4T company.

Apple Intelligence will require an iPhone 15 Pro or better, meaning that the majority of current iPhone owners would need to upgrade if they want access to it …

Perhaps upset that nobody cares about his own pet chatbot, Grok, Elon Musk launched a baseless attack on Apple’s AI announcements – saying that the iPhone maker wasn’t smart enough to create its own AI, and that ChatGPT isn’t safe.

OpenAI’s chief technology officer has now hit back at the latter part of the claim …

Apple Intelligence privacy is a key differentiator for the company’s own AI initiative, with the company taking a three-step approach to safeguard personal data.

But Apple says we won’t have to take the company’s word for it: It is taking an “extraordinary step” to enable third-party security researchers to fully and independently verify the privacy protections in place …

One of the main new features announced with iOS 18 and macOS 15 at WWDC 2024 is Apple Intelligence – a set of AI-based tools. While these features won’t be available to users until later this year, Apple’s head of software engineering Craig Federighi discussed the future of Apple Intelligence in an interview with Fast Company.

The biggest news on one of Apple’s biggest days of the year was Apple Intelligence, a new suite of AI features coming later this year to iOS 18, iPadOS 18, and macOS Sequoia.

Apple’s WWDC presentation covered a lot of ground as it outlined what Apple Intelligence can do. Since then, we’ve gained even more details.

Here is everything you should know about Apple Intelligence, including the features it will bring to your iPhone, Mac, and iPad when it launches.

We already knew it was going to be a wait for Apple Intelligence beta access, with the company warning that the new features won’t be available until later in the year, but code found in iOS 18 indicates that there will be a waitlist for access.

Apple has also indicated that, while Apple Intelligence will be available to those outside the US, we may have to put up with delayed responses …

CEO Tim Cook has admitted in an interview that Apple Intelligence may hallucinate, but says that its responses will be “very high quality.”

He also said that the company has not been willing to compromise on its values to move into AI, and that there are guardrails in place for its upcoming artificial intelligence features …

Apple’s upcoming software releases include hundreds of new features and changes and following the WWDC keynote, the company has recapped 18 of the biggest ones. Check out the 3-minute “18 Things” video along with the official recap of “Apple Intelligence in 5 minutes”.

The bad news from yesterday’s keynote is that Apple has never listed so many new features as “coming later.” This includes all of the Apple Intelligence ones.

The other bad news is that AI features will initially be limited to US English, although Apple’s wording here does suggest that those of us in other countries will still be able to try it …