Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.
Highlights for Pro Tools 12 include a new “Avid Cloud Collaboration” feature that lets users collaborate in real-time from different locations using built-in chat and other collaboration features, and a new “Avid Marketplace” for finding talent and accessing apps, plug-ins and third-party content.
For the first time, Avid is making Pro Tools, with version 12, available through license subscriptions starting at $29.99/month. An annual update is available for $199 (the one-time price of Apple’s competitive Logic Pro X), while the annual subscription plan will go for $299. Lastly, Avid has perpetual licenses starting at $899.
With NAB kicking into full gear today, Avid has announced the latest version of its industry standard digital audio workstation with the launch of Pro Tools 11 alongside its first iOS compatible portable audio interfaces and much more.
Perhaps the biggest Apple related announcement for Avid today is the launch of its first two audio interfaces with direct support for iOS devices. There are many audio interfaces for iPad and iPhone (we’ve reviewed some), but this is the first time Avid is including a USB port and direct support for iPad with its high-quality I/O and Pro Tools software… Expand Expanding Close
Avid, maker of the music industry’s leading digital audio workstation software called Pro Tools, has officially announced its first Thunderbolt interface for Pro Tools with the new Pro Tools|HD Native Thunderbolt interface and PCIe card. Thanks to Thunderbolt, Avid says the new Pro Tools|HD Native provides the “highest performance and lowest latency of any native DAW” yet. As usual, Avid bundles your choice of either the Thunderbolt interface or PCIe card with its Pro Tools HD software, and you will also get a choice of a Pro Tools HD Series audio interface including either the HD OMNI or HD I/O.
In addition to an “audiophile-grade headphone output” powerful enough to drive high impedance headphones, a few of the benefits of the new Thunderbolt interface according to Avid:
Unlike USB- or FireWire-based DAWs, which are inherently prone to latency, Pro Tools|HD Native employs either a high-speed Thunderbolt interface or PCIe core card to connect Pro Tools HD Series interfaces with your laptop or desktop computer. By eliminating distracting monitor latency while recording, increasing your I/O capabilities, and providing 64-bit floating-point processing for more headroom and a higher mix resolution, you get a professional native solution that meets the highest audio standards.
Avid is best known for its Pro Tools software, the music industry’s leading DAW used by pros worldwide, and it is the biggest competitor to Apple’s Logic Pro, but perhaps just as popular among Mac musicians is Avid’s consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear.
Today, Avid announced that it will sell off its consumer audio and video product lines to focus on “Media Enterprise and Post & Professional customers and to drive improved operating performance.”
Avid will sell M-Audio to inMusic, the parent company of well-known gear makers Akai, Alesis, and Numark. Its video editing apps, such as the recently launched Avid Studio for iPad, will be sold to Corel Corporation: Expand Expanding Close
Avid, the makers of the music industry’s leading DAW called “Pro Tools”, just dropped an iPad version of its pro-sumer Final Cut Pro competitor known as “Avid Studio.” Although the latest Final Cut Pro X update brought multicam editing, broadcast monitoring, and many of the features pro users demanded be re-implemented, the Avid Studio iPad app shows why Apple should and most likely will release FCPX for iPad.
The app is available from the App Store now for $4.99, significantly less than the desktop version that retails for $169.99, but the app will increase to $8 after an initial 30-day introductory period. The Avid Studio app is the company’s first video editing suite for iPad and aims to provide most of the features offered through the desktop version.
Users will get the familiar timeline and storyboard, but new gestures will allow them to pinch and squeeze to scale images and videos, and arrange edits on the timeline for picture-in-picture effects. Users of the desktop software will also appreciate the Precision Trimmer, Razor Blade tool for on the fly cuts, and the ability to export projects easily to Avid Studio on the desktop. Projects can be uploaded to iCloud, and finished projects can be shared to YouTube, Facebook, and by email from within the app. Unlike the desktop version, there is no Flash export option.
Hot off the presses, Avid just announced the next version of its industry leading sound program, Pro Tools 10. We had heard it was on the way last month but it still caught friends in the industry off guard:
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Whatever the case, Pro Tools 10 promises to have over 50 new features and is available now.
