collection Stories April 25, 2016

Apple features Prince collection of albums, songs, & more on iTunes

In honor of the passing of musician Prince, Apple is featuring a collection of albums, songs, movies and more on iTunes.

collection Stories December 7, 2015

The Beatles ‘1+’ collection w/ 50 restored videos now available exclusively on iTunes

Today Apple’s iTunes Store is getting some exclusive content from The Beatles with the “1+” collection consisting of 50 restored videos.

The videos are a mix of promotional and music videos that the group released over the years together with some new audio and video commentary from Paul McCartney and Ringo Starr. You’ll also find a 124-page illustrated book with information accompanying the videos.

The press release notes that the videos have been completely remastered with new stereo and 5.1 Dolby Digital surround audio mixes, while the video itself was taken from 35mm negatives scanned in 4K and digitally restored.

collection Stories April 20, 2015

Apple shares Earth Day 2015 collection with content to help improve the planet

After sharing its latest Environmental Responsibility report this morning, Apple this evening has added a new Earth Day 2015 section to the App Store. The section highlights content that contribute to environmental awareness, as well as apps that promote green living and going paperless.

collection Stories March 24, 2015

The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.

Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.

Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.

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collection Stories February 23, 2012

Last week we told you about the ultimate collection of Steve Jobs videos on Chill, and today Adweek compiled all 84 iPhone ads created by ad agency TBWA\Media Arts Lab over the last five years. The collection starts with the “Hello” teaser ad aired during the Oscars in 2007 (above), and it ends with the Siri Road Trip ad that debuted earlier this month. The same agency was behind the 66 “Get a Mac” ads, aka “PC vs Mac”, that ran until October 2009. You can check out Apple’s iPhone TV Ads: The Complete Campaign on Adweek now. expand full story

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