Flint Center Stories March 3, 2015

With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…

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Flint Center Stories September 9, 2014

Live on stage, Apple has just kicked things off during its event by officially announcing the new iPhone lineup: the much rumored 4.7-inch device is called iPhone 6, while the larger 5.5-inch model is dubbed “iPhone 6 Plus”. Here’s what we know so far: expand full story

Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57 9to5-image 2014-09-09 at 2.56.28 PM

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46 9to5-image 2014-09-09 at 2.45.05 PM

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

9to5-image 2014-09-09 at 2.44.12 PM

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

9to5-image 2014-09-09 at 2.41.38 PM

Seth Weintraub | 11:41 magsafe induction charging

9to5-image 2014-09-09 at 2.41.15 PM

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38 9to5-image 2014-09-09 at 2.37.25 PM

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20 9to5-image 2014-09-09 at 2.18.46 PM 9to5-image 2014-09-09 at 2.17.17 PM

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17 9to5-image 2014-09-09 at 2.16.08 PM

Seth Weintraub | 11:16 Real Gold

9to5-image 2014-09-09 at 2.15.37 PM

Seth Weintraub | 11:14 2 size Apple Watches

9to5-image 2014-09-09 at 2.14.24 PM

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

9to5-image 2014-09-09 at 2.13.27 PM

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

9to5-image 2014-09-09 at 2.10.55 PM

Seth Weintraub | 11:09 9to5-image 2014-09-09 at 2.08.43 PM

Amazing

Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07 9to5-image 2014-09-09 at 2.06.54 PM 9to5-image 2014-09-09 at 2.06.32 PM 9to5-image 2014-09-09 at 2.07.39 PM

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

9to5-image 2014-09-09 at 2.05.45 PM 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

9to5-image 2014-09-09 at 2.03.15 PM9to5-image 2014-09-09 at 2.03.47 PM

Seth Weintraub | 11:02 9to5-image 2014-09-09 at 2.01.43 PM 9to5-image 2014-09-09 at 2.01.57 PM

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59 9to5-image 2014-09-09 at 1.59.25 PM

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

9to5-image 2014-09-09 at 1.56.34 PM

Seth Weintraub | 10:56 9to5-image 2014-09-09 at 1.55.45 PM

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54 9to5-image 2014-09-09 at 1.54.06 PM

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

9to5-image 2014-09-09 at 1.53.35 PM

Seth Weintraub | 10:53 Apple Pay

9to5-image 2014-09-09 at 1.51.44 PM 9to5-image 2014-09-09 at 1.52.15 PM 9to5-image 2014-09-09 at 1.52.41 PM 9to5-image 2014-09-09 at 1.52.37 PM 9to5-image 2014-09-09 at 1.52.31 PM 9to5-image 2014-09-09 at 1.52.26 PM

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48 9to5-image 2014-09-09 at 1.47.55 PM

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45 9to5-image 2014-09-09 at 1.45.10 PM 9to5-image 2014-09-09 at 1.44.53 PM

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

9to5-image 2014-09-09 at 1.42.37 PM

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

9to5-image 2014-09-09 at 1.40.39 PM

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

9to5-image 2014-09-09 at 1.39.06 PM

Seth Weintraub | 10:39 New Gyroscope in camera

9to5-image 2014-09-09 at 1.38.02 PM

Seth Weintraub | 10:36 9to5-image 2014-09-09 at 1.35.56 PM

Seth Weintraub | 10:35 Ugh

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 9to5-image 2014-09-09 at 1.34.15 PM

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

9to5-image 2014-09-09 at 1.31.06 PM

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE9to5-image 2014-09-09 at 1.27.49 PM 9to5-image 2014-09-09 at 1.27.31 PM

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)

Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING

Seth Weintraub | 10:25 BATTERY FTW

9to5-image 2014-09-09 at 1.24.43 PM

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22 9to5-image 2014-09-09 at 1.21.30 PM

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21 9to5-image 2014-09-09 at 1.20.26 PM

FAST. YIIIISSSSSS

Seth Weintraub | 10:19 9to5-image 2014-09-09 at 1.18.46 PMseems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 9to5-image 2014-09-09 at 1.14.34 PM 9to5-image 2014-09-09 at 1.14.13 PM 9to5-image 2014-09-09 at 1.14.05 PM6 plus has new horizontal display

Seth Weintraub | 10:13 9to5-image 2014-09-09 at 1.12.54 PM 9to5-image 2014-09-09 at 1.13.11 PM

Seth Weintraub | 10:12 1080P display in Plus

9to5-image 2014-09-09 at 1.12.12 PM

Seth Weintraub | 10:12 9to5-image 2014-09-09 at 1.11.54 PM 9to5-image 2014-09-09 at 1.11.42 PM

Seth Weintraub | 10:11 Pshiller:

9to5-image 2014-09-09 at 1.10.51 PM 9to5-image 2014-09-09 at 1.11.10 PM

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09 9to5-image 2014-09-09 at 1.08.27 PM

Seth Weintraub | 10:08 9to5-image 2014-09-09 at 1.07.46 PM

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04 9to5-image 2014-09-09 at 1.03.40 PM

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48 9to5-image 2014-09-09 at 12.47.30 PM

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

Seth Weintraub | 9:43 T Minus 20

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

Seth Weintraub | 9:30 Dis is nuts

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Seth Weintraub | 9:04

Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014

Mark Gurman | 9:02 Health.

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 

https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1

Seth Weintraub | 8:59 Help

Seth Weintraub | 8:52 Sage advice:

Mark Gurman | 8:42 Craig on scene

Mark Gurman | 8:40 Apple’s doing their own blog 

LOL

Seth Weintraub | 8:34 He needs coffee? 

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

Mark Gurman | 8:18 Who invited this guy?

Mark Gurman | 8:18 Some TMI from Engadget:

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

Screenshot 2014-09-09 11.06.04

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:

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Flint Center Stories September 4, 2014

Update: Video after the break!

With Apple’s iPhone event only a few days away, speculation is still mounting as to what exactly will be announced. The Flint Center building is of particular interest. Sachin Patel used a drone to get a full aerial shot of the complex, and helps clear up what exactly Apple is building. Apple has constructed a gigantic secondary building in front of the Flint Center, seemingly taller than the theatre itself.

The development has a gap at the front to leave the fountain intact. Unfortunately, as Apple has covered the entire structure in a white veil, the purpose of the site is still unknown. The initial pictures of the construction were a bit misleading, as they seemed to show Apple was merely extending the Flint Center. This aerial photo in combination with a Flyover screenshot (below) clarify that is in fact a distinct, separate building.

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Flint Center Stories August 28, 2014

In addition to officially announcing its special event to be held on September 9th where two new iPhones and the long rumored wearable device is expected to debut, Apple has begun to build some sort of structure at the Flint Center for Performing Arts in Cupertino, California, as noted in our previous post. Additional images of the venue and mysterious structure have been shared by The Loop which reveal more sides to the structure as you can see above…

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