With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…
Live on stage, Apple has just kicked things off during its event by officially announcing the new iPhone lineup: the much rumored 4.7-inch device is called iPhone 6, while the larger 5.5-inch model is dubbed “iPhone 6 Plus”. Here’s what we know so far: Expand Expanding Close
Seth Weintraub|9:37Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!— Stephen Fry (@stephenfry) September 09, 2014
There are DSLRs on tripods pointed at the cube, taking pics on timers. Whatever happens will be on time-lapse. http://t.co/MU0Ds02upk— Tim Stevens (@Tim_Stevens) September 09, 2014
Seth Weintraub|8:52Sage advice:
I'm telling you guys, don't go into that white box. You will not be the same when you come out.— Joe Brown (@joemfbrown) September 09, 2014
Descending into a nation of livebloggers “@9to5mac: Apple shares dedicated page w/ updates of iPhone/Wearable event wp.me/p1xtr9-1qnu”— Seth Weintraub (@llsethj) September 09, 2014
LOL
Shouldn't have used Apple Maps. “@cue: Just got to Moscone, where is everyone! 😄 #AppleLive”— Chris O'Brien (@obrien) September 09, 2014
Seth Weintraub|8:34He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
With Apple’s iPhone event only a few days away, speculation is still mounting as to what exactly will be announced. The Flint Center building is of particular interest. Sachin Patel used a drone to get a full aerial shot of the complex, and helps clear up what exactly Apple is building. Apple has constructed a gigantic secondary building in front of the Flint Center, seemingly taller than the theatre itself.
The development has a gap at the front to leave the fountain intact. Unfortunately, as Apple has covered the entire structure in a white veil, the purpose of the site is still unknown. The initial pictures of the construction were a bit misleading, as they seemed to show Apple was merely extending the Flint Center. This aerial photo in combination with a Flyover screenshot (below) clarify that is in fact a distinct, separate building.
