new macbook

Mark Gurman nailed it, so there were few surprises for 9to5Mac readers in yesterday’s launch of Apple’s new, ultra-portable 12-inch MacBook. But one thing we didn’t know for sure then was whether the new machine would be a cut-down, entry-level MacBook or a high-spec premium one.

The answer, we now know, is neither–or both. It’s cut-down in some respects, specced-up in others. A lower-spec CPU, but more RAM and SSD storage. A lower-spec GPU, but a higher-res screen. It loses Thunderbolt, but gains USB C. Clever things done with battery space and power-efficiency, but potential gains in battery-life wiped out by the smaller, thinner form-factor.

It makes for a slightly odd positioning in the line-up … 
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As we expected based on our intel leading up to the event, Apple just introduced refreshed MacBook Airs live on stage at it’s WWDC 2013 keynote address today. Apple announced that the new MacBook Airs will be arriving with the new Intel Haswell chips, as expected, and spent most of the time talking about increased battery life for the devices which now includes up to 12hrs battery. The 13-inch model now boasts battery life up to 12 hours (up from 7 on the previous generation), while the 11-inch model is expected to get 9-hour battery life (up from 5 on the previous generation).

Apple also announced that the new MacBook Airs would include the faster 802.11ac with “a maximum data rate of 1.3Gbps, almost three times faster than 802.11n.” Other specs that Apple mentioned: dual microphones, a FaceTime® HD camera, a high-speed Thunderbolt port and two USB 3.0 ports.

All models will be available with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz and 4GB of RAM, but Apple will also make a BTO option available with a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of RAM, and a 512GB SSD.

Apple said the new MacBook Airs include up to 40% faster graphics, 2x GPU execution units, and more energy efficient CPUs, while the machine itself now meets ENERGY STAR 5.2 and EPEAT gold environmental standards.

Apple will be shipping the new MacBook Airs starting today starting at $999 for a 128GB 11-inch model and $1099 for the 128GB 13-inch model. An extra $200 will bump you up to the 256GB models, but Apple didn’t provide any other details on any other upgraded internals.

Earlier this month we received SKUs indicating that Apple had some MacBook refreshes in the works for today’s event that would include an upgrade to Intel’s new Haswell chips and upgraded internals. At the time, the SKUs pointed to availability of the refreshed MacBooks this week, but it was unclear when the models would ship and if some would arrive before others.

Apple’s full press release below:
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