Revenue Stories June 4, 2015

Apple ranks in at number 5 on the latest Fortune 500, the annual list that ranks US companies by revenue, this time for fiscal year 2014. The company maintains its same position as last year behind Berkshire Hathaway (no. 4), Chevron (no. 3), Exxon Mobil (no. 2), and Wal-Mart Stores (no. 1).

While Apple comes in at fifth place for revenue, Fortune notes that it “boasts both the biggest profits of any company on the list ($39.5 billion) and the highest market value (more than $700 billion).” expand full story

Revenue Stories April 27, 2015

Apple is out with its Q2 2015 earnings results today reporting $58 billion in revenue including $13.6 billion in profit earned during the first three months of this year.

Apple® today announced financial results for its fiscal 2015 second quarter ended March 28, 2015. The Company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter’s revenue.

Aside from revenue and profit, Apple disclosed sales numbers or revenue for the these categories:

  • iPhone: 61.1 million units
  • iPad: 12.6 million units
  • Mac: 4.5 million units


  • Revenue: $58 billion
  • EPS: $2.33 per share

Apple CEO Tim Cook had this to say:

“We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever,” said Tim Cook, Apple’s CEO. “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”

Apple CFO Luca Maestri added:

“The tremendous customer demand for our products and services in the March quarter drove revenue growth of 27 percent and EPS growth of 40 percent,” said Luca Maestri, Apple’s CFO. “Cash flow from operations was also outstanding at $19.1 billion.”

Following last quarter’s record revenue and blockbuster iPhone numbers, the attention today ahead of the call largely focused on if Apple could maintain strong iPhone numbers after the initial launch and holiday season. Apple has previously shared that it does not plan to disclose Apple Watch sales numbers, which began earlier this month and will be included in the “Other” category with iPods during the company’s next quarterly report.

Apple’s Q2 2015 numbers compare to last quarter’s results of $74.6 billion in revenue and sales of 74 million iPhones, 21.4 million iPads, and 5.5 million Macs. For the same quarter a year ago, Apple reported $45.6 billion in revenue and sales of 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs. Compare also to profit last quarter of $18 million and a year ago of $9.5 billion.

Apple will hold its conference call soon at 2 PM Pacific/5 PM Eastern to discuss the company’s quarterly report. Stay tuned for our coverage of the call. Cook and Maestri typically share prepared remarks then address product and financial questions from analysts on the call.

The full Q2 earnings report is below: expand full story

Revenue Stories April 8, 2015

Times of India is reporting that Apple is expected to have hit $1B in revenue in India in the financial year ended on 31st March – up 42% year-on-year, and a tripling of revenue over the past three years. India is one of the so-called BRIC nations (Brazil, Russia, India, China) where Apple is expecting to see a large chunk of its future growth.

It had previously been reported that Apple sold half a million iPhones in the final calendar quarter of 2014, and Cybermedia Research estimates that it sold 1.3M phones in the full financial year. If true, “over $1B revenue is inevitable,” says the report …  expand full story


Revenue Stories March 26, 2015


It has been a tough slough for Apple’s iPad since the height of its popularity in 2013. Facing its second straight year of negative growth, there isn’t a consensus on why iPad sales have declined. I believe the slump is attributable to a combination of factors.

Apple CEO Tim Cook called the declining iPad sales a “speed bump” last year before the launch of the 2014 models, but we haven’t seen what Apple plans to do to rejuvenate the product. From my point of view, Apple itself has done more to hurt iPad sales than any external factor, such as Microsoft or Google.

But that’s not necessarily a bad thing. Here’s a full explanation of my theory…

expand full story

Revenue Stories January 30, 2015

AAPL 120

Apple’s stock soared the day after the company reported its record breaking quarter with over $74 billion in revenue and more than 74 million iPhones sold, and now Apple’s stock has reached a new all-time high during trading. The company briefly touched on $120/share during trading this morning and is on track to break its previous record closing high soon. expand full story

Revenue Stories January 29, 2015


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