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LG’s new Connect SDK helps bridge the gap between mobile apps and TVs

LG today announced a new system to help bridge the gap between a range of televisions and mobile software. The Connect SDK is an open-source, multi-platform tool that developers can use to make their mobile apps compatible with different TV set-top boxes and smart TVs. In a press release, Samuel Chang, LG Electronics USA vice president and head of the LG Silicon Valley Lab said:

Connect SDK is breaking down barriers to enable apps and devices to work together harmoniously. The screen size, capabilities and social nature of Smart TVs enable experiences that consumers will absolutely love.

Connect SDK is designed to address the problem of connecting apps with a second screen, the TV, which still serves as a main point of content consumption for many households. The company has released versions of the SDK compatible with devices on both iOS and Android.


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Samsung: Apple Television is old news. Smart TV is the future and already here

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[youtube=http://www.youtube.com/watch?v=MsMeo_7wBSs]

When Steve Jobs told his biographer Walter Isaacson that he finally “cracked the code” to building an integrated television set that is user-friendly and seamlessly syncs with all of your devices, Samsung Australia’s Director of Audiovisual Philip Newton told the Sydney Morning Herald that Jobs’ was talking about connectivity.

He laughed off the mythical iTV and dissed Jobs’ TV brain wave as “nothing new,” saying the future is now and it is his company’s Smart TVs:

When Steve Jobs talked about he’s ‘cracked it’, he’s talking about connectivity – so we’ve had that in the market already for 12 months, it’s nothing new, it was new for them because they didn’t play in the space. It’s old news as far as the traditional players are concerned and we have broadened that with things like voice control and touch control; the remote control for these TVs has a touch pad.

Samsung is promoting Smart TVs left and right at the CES show that is underway this week in Las Vegas. The company is showing off apps and games such as Angry Birds running smoothly on Smart TVs. Feature-wise, Samsung Smart TVs are beating Google TVs to the punch with capabilities such as voice interaction, facial recognition, integrated camera controls for multi-video conferencing and multitasking.

Sony, Panasonic and LG are also pushing integrated television sets built around the Smart TV platform. While not officially an exhibitor, Apple reportedly dispatched 250 employees to attend the show and monitor what competition is doing; among them is the head of iOS product marketing Greg Joswiak. Apple has been rumored for months to launch 32- and 37-inch television sets in the summer of 2012. Does Samsung see Apple as a threat?


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