Skip to main content

Siri

Siri does more than ever. Even before you ask.

See All Stories

Siri is Apple’s personal assistant technology that debuted in 2011 with the iPhone 4S. Apple purchased Siri in 2010. At the time, it was a dedicated app on the iPhone. When it became built into the iPhone, it could do basic things like play music and make phone calls.

Now, it can do things like integrate with third-party messaging apps. payments, ride-sharing service, calling app, set timers, get directions, add reminders, start TV shows on the Apple TV, make language translations, search for photos, open documents, interact with your smart home though HomeKit, and a lot more.

In iOS 12, it became integrated into more third-party apps through Shortcuts. Companies can build their own interactions for the service to work with.

Compatible Devices

iPhone

iPad

Siri Remote for Apple TV

AirPods

HomePod

Apple Watch

Car Play

iOS 18 Siri will better understand people, events, locations – report

iOS 18 Siri report | Abstract image of brain on iPhone and MacBook

A new report says that iOS 18 Siri features will include a better contextual understanding of things like people, companies, events, and locations.

A new ‘catch-up’ feature is also said to be included in the AI feature-set, where you can ask Siri to bring you up to speed on notifications you’ve received while away from your phone …

Expand Expanding Close

Denon speakers can now invoke Siri, but only if you have a HomePod too

Denon speakers Siri support

When it comes to smart assistant availability, Apple has taken a vastly different approach with Siri than Amazon has with Alexa. Whereas the latter assistant can come baked into a variety of non-Amazon smart devices, Apple has largely restricted Siri to its own first-party products. One exception came in late 2021 when ecobee added support for Siri in its SmartThermostat. Now, three years later, a second product has received Siri integration.

Expand Expanding Close

iOS 18 rumored to include Humane Ai Pin-style iMessage summary feature using AI

Siri Apple AI iOS 18

We’ve been hearing a lot of rumors about iOS 18 having new AI-powered features, since Apple CEO Tim Cook himself has confirmed many times that the company has been working on generative AI features. Now a report claims that iPhone and iPad users will have the option of summarizing long text messages using AI.

Expand Expanding Close

Tim Cook: Apple has advantages that will set its generative AI apart from the competition

Apple AI features iOS 18

Following on from the announcement of Apple’s second quarter fiscal 2024 results, Apple CEO Tim Cook joined the company’s chief financial officer Luca Maestri on a call with investors. During this call, Cook again teased Apple’s upcoming generative AI and said that the company has advantages over its competitors.

Expand Expanding Close

Poll: Might some Apple AI features be announced during the iPad launch?

Apple AI features | Existing iPad Pro boxes shown

It’s clear that we’re going to see some exciting new Apple AI features this year, and the usual way for the company to announce major new iOS features would be to preview them at WWDC, and then launch them in September with the new iPhone line-up.

But there could be a couple of reasons to hope for some kind of preview of these new features on the new iPad Pro during the May 7 Let Loose Apple event

Expand Expanding Close

AI hardware is like trying to invent the iPod after the iPhone

AI hardware: Humane AI Pin and Rabbit R1

For some reason which utterly eludes me, 2024 seems to be the year of AI hardware. We’ve had the Humane AI Pin, the Rabbit R1, and even former Apple design chief Jony Ive reportedly seeking a billion-dollar bet for his own attempt.

Reviews of Humane were brutal, with those who tried it as unimpressed by its performance as they were bemused as to its purpose – and the Rabbit R1 isn’t faring too much better, with Marques Brownlee describing it as “barely reviewable” …

Expand Expanding Close

Apple has reportedly resumed negotiations with OpenAI to power AI features in iOS 18

Apple AI features iOS 18

Some reports last month revealed that Apple was in talks with Google to use Gemini to power new AI features coming to iOS 18. Earlier this year, 9to5Mac also reported that Apple had been running internal tests with OpenAI’s ChatGPT. Now a Bloomberg report claims that Apple has resumed negotiations with OpenAI for a potential partnership.

Expand Expanding Close

Meta says it will take years to make money from generative AI – but what about Apple?

Meta AI | apps Instagram Facebook WhatsApp

Pretty much every tech company has been investing in generative AI for the past two years, and Apple is rumored to finally bring new AI-based tools to iPhone users soon with iOS 18. However, the costs of operating such tools are quite high, and Meta has just confirmed that it will take years for the company to make money from AI.

Expand Expanding Close

iOS 18 Siri: Three clues about what it may be able to do

iOS 18 Siri – three clues | Abstract image reminiscent of Siri animation

People have been complaining about Siri for years now, arguing that it’s fallen behind the likes of Alexa and Google Assistant. With clear evidence that 2024 is going to see dramatic improvements in Apple’s AI features, will iOS 18 Siri finally turn things around?

I’m very much hoping the answer is yes, and think there are three clues which provide some reason for optimism …

Expand Expanding Close

Apple teaching an AI system to make sense of app screens – could power advanced Siri

Ferret-UI could power advanced Siri | Concept image of Siri logo in thought bubble | Siri AI

An Apple research paper describes how the company has been developing Ferret-UI, a generative AI system specifically designed to be able to make sense of app screens.

The paper is somewhat vague about the potential applications of this – likely deliberately so – but the most exciting possibility would be to power a much more advanced Siri

Expand Expanding Close

Siri in iOS 18: An AI revolution, or a sometimes useful dumpster fire?

Siri launched with the iPhone 4S in October 2011, replacing Voice Control with a more capable virtual assistant. A dozen years later, Siri has evolved into the primary way we interact with our Apple products.

Wait, no, I’m being told Siri sounds more natural but the core technology is roughly the same. Meanwhile, artificial intelligence now means generative AI and chat bots are based on large language models.

Siri and the rest of iOS 18 will join the AI revolution in June, ending our long national nightmare of Siri being somewhere between hot garbage and kinda useful sometimes. At least that’s what’s being reported, but we don’t really have a great sense of what to expect yet.

Expand Expanding Close

Next generation Siri likely to be launched in iOS 18, with ChatGPT style capabilities

Next generation Siri | Shown in use on iPhone

A next generation Siri version is set to be powered by a generative AI chatbot, with analysts expecting it to be launched with iOS 18, and announced at this year’s WWDC.

While Apple has been criticized for the way that Siri has lagged behind, a new report says that this is because the company is aiming to be far more ambitious than existing generative AI systems …

Expand Expanding Close

Apple closing Siri data operations office in San Diego, impacting 121 employees

Siri Apple AI iOS 18

Via Bloomberg, Apple is closing an office in San Diego, which housed part of the Data Operations Annotations group, which evaluates Siri customer responses and helps improve accuracy of the system, among other duties.

The reorganization impacts 121 jobs in San Diego. Apple has offered all affected employees jobs at its Austin, Texas, offices if they are willing to relocate.

Expand Expanding Close

Feature request: Let me snapshot my smart home to auto-create a scene

Snapshot my smart home | Contemporary home at dusk

The vast majority of my smart home control comprises asking Siri to activate a scene – or having one automatically triggered by a time or event. For example, when going to bed, a single command switches on low lighting in the bedroom while switching off all other lights in the home.

Most of these scenes are created from scratch, thinking about exactly what I want to happen in particular circumstances – but there’s another approach I’d like to be able to take …

Expand Expanding Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications