Last Friday, we polled readers to ask how many planned to buy Vision Pro now that the product is real. Naturally, the 9to5Mac audience includes a few early adopters, so all 100% of you signed a legally binding document committing to give Apple $3500 before January 1, 2024. Okay, the results aren’t that skewed, and they may actually surprise you.
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It’s been reported in the past couple of days that there’s a problem with the Vision Pro trademark, with some noting that it’s already been registered in China by Huawei.
There have been breathless claims that this might force Apple to change the name of the device – but those reports are based on a very incomplete understanding of the situation …
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The Vision Pro display resolution is one of the many benefits of the device over its rivals, and we yesterday explained the technology that makes it possible – and how it differs from AR/VR headset displays used by other companies.
We didn’t know at the time that they would be used in Apple’s spatial computer, but Sony actually showed off the displays a full year ago – and it turns out I was being a little unfair to the Cupertino company…
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I had the chance to try Apple’s new Vision Pro spatial computer at WWDC last week, and I quickly published my first impressions that same day. Over the past week, I’ve had a lot of time to reflect on the experience and read first impressions from a number of other sources.
How have my thoughts changed? Not really… and I think that says a lot about just how impressive Vision Pro is.
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When Vision Pro launches next year, it will be able to run iPhone and iPad apps out of the box. Despite being loaded with cameras, Apple explains that Vision Pro won’t actually expose these cameras to third-party apps that otherwise request access on iPhone and iPad.
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In a recent episode of Scott Galloway’s Prof G podcast, the host walks through his view of why Vision Pro will be a net fail for society.
In short, time using Vision Pro is time not being engaged with your community. Go to the office, go to the grocery store, go to the concert, go to the gym. I’m very sympathetic with this area of thinking. As a remote worker and single parent of five- and ten-year-old kids, the opportunity to meet new people ain’t what it used to be. An ad for Peloton followed the segment. Huh. Anyway…
Vision Pro has the potential to connect us in new ways, but the risk of adding to the loneliness epidemic with mass virtual reality usage is equally present.
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The highly sophisticated Vision Pro display tech is likely to constrain production of the device, suggests a new report.
But before we get into that, we first need to clear up some confusion about the nature of the display technology used for the devices …
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After years of rumors, Apple has officially announced its mixed reality headset called Vision Pro. The device features state-of-the-art hardware, but that comes with a price tag: $3,499. It’s hard to expect that Apple Vision Pro will have mass adoption in its first generation, which is why Apple needs a more affordable model. But building a cheaper model won’t be easy.
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Apple (AAPL) stock has seen its first record close in over a year today after trading ended at $183.79. The new record-high closing price occurred just one week after Apple unveiled its Vision Pro mixed reality product coming next year.
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Yeah, it is somewhat crazy to start an Apple Vision Diary when the first-gen model isn’t set to go on sale until next year, and I currently don’t expect to buy until the third-gen, and I’m saying I think that could be four years away. But here we are (and I kind of already did).
Let’s start by looking at the timings of Vision Pro going on sale – both theory, and potential practice …
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Apple officially announced its new Vision Pro spatial computer at WWDC this week, including the $3,500 price tag. Vision Pro isn’t slated to be released until sometime in early 2024, but Apple is still also hard at work on a more affordable version of the product…
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Wow, what a week. We knew Apple’s mixed reality headset was bound to be revealed on Monday, but Vision Pro and visionOS still made a boom at the WWDC keynote. Now that we know what Vision Pro can do and how much it will cost, do you plan on buying it when it launches in early 2024?
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One of the compromises Apple made with the launch of its new headset is the use of an external Vision Pro battery. This reduces the weight of the device, but is a rather clunky solution.
Even with the external battery pack, battery life is limited to two hours – but it appears that the battery pack is swappable …
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Meta founder and CEO Mark Zuckerberg has shared his thoughts on Apple’s Vision Pro headset. While he admits Apple’s high-end approach “might make sense for the use cases that they’re going for,” he sees the “values and vision” of Meta and Apple as divergent when it comes to headsets and says Apple’s future of computing is “not the one that I want.”
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The Apple Vision Pro announcement on Monday was impressive, but somewhat light on tech specs, partly because the device isn’t finalized yet and still at least six months out from going on sale.
In the marketing materials, Apple said each of the micro-OLED eye displays exceed 4K resolution, with a total of 23 million pixels. But it does not mention “ProMotion” or make any reference to the refresh rate of these panels, other than saying the latency of the overall system is about 12 milliseconds. But a WWDC developer session has the details here …
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A filmmaker says that Final Cut Pro on Vision Pro will be supported at launch – or rather, when the device goes on sale.
Matti Haapoja, who had the chance to demo the headset at WWDC, says that it will allow editing using a mix of eye movements and gestures …
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Apple has said that those who wear eyeglasses will be able to buy Vision Pro prescription lenses at extra cost – but hasn’t said how much that extra cost might be.
Bloomberg’s Mark Gurman has suggested that the cost will be “at least $300-600 per pair” – but will that really be the case? …
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Apple briefly touched on using Vision Pro as a Mac Virtual Display, which could be a first step toward a true Mac-equivalent spatial computer.
But it did this so briefly, and in such a low-key way, that many missed it. I’ve seen quite a few posts asking whether you can use Vision Pro as a virtual monitor for your Mac. The answer is “yes, but”…
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Need more evidence that Apple is developing a mixed reality headset? Look no further than Apple’s latest acquisition, an augmented reality headset startup. Wait, the headset is official now? That’ll take some getting used to – anyway. The Verge has the scoop.
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Following the announcement of Vision Pro at WWDC yesterday, Apple is providing more details about the headset itself and the visionOS software platform in developer sessions. In a session on Tuesday, called “Design for spatial input,” Apple showcased two ways to interact with Vision Pro: a floating in-air keyboard and pairing a keyboard via Bluetooth.
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Apple’s Reality Vision Pro was in some ways one of the company’s worst-kept secrets. We’ve known for years that Apple was working on AR/VR devices, and our renders were close enough to give us a decent preview of the design.
But Apple still knocked it out of the park yesterday! What we witnessed was the most impressive implementation of mixed reality that’s ever been seen, and also the most persuasive (partial) answer so far to the question, Why would anyone use this tech? …
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Apple lifted the veil on its highly anticipated Vision Pro mixed reality headset on Monday, and CEO Tim Cook discussed what the company calls spatial computing with ABC News. In the interview with Good Morning America co-anchor Robin Roberts, Cook discusses a range of issues from Vision Pro to ChatGPT and the future of technology.
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In addition to attempting to summarize each of the WWDC 2023 keynote announcements in just one paragraph each, Apple has also shared photos of both the event itself and the new products announced.
This was the biggest WWDC keynote the company has ever held. Even the 1,000-seat Steve Jobs Theater, which Apple built specifically for events like WWDC and iPhone launches, wasn’t big enough to accommodate the audience for this event – so it was held outdoors …
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That was quite the keynote! While Vision Pro of course took the headlines, the company packed in a huge number of announcements. So much so that even Apple thinks we need a summary of everything announced at WWDC 2023.
The company has provided its own take on the highlights of the event, attempting to fit each section of the keynote into a single paragraph – even for Vision Pro …
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