9to5Mac

I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin of error for the sample size, and even in larger ones there’s still ample scope for the results to be way less meaningful than they might seem.

I have to say that Morgan Stanley’s survey on consumer attitudes to Apple Intelligence triggered my doubtometer, as the rosy picture it paints doesn’t seem a very good match for the current state of play …

Apple has today received a 500 million euro fine (about $570 million) from the EU commission under the Digital Markets Act. The commission said the fine relates to Apple’s App Store anti-steering policies. It is being forced to make changes, or else face further fines.

The DMA requires that app developers should be able to inform customers of alternative purchasing options outside of the App Store, and direct customers to those alternative payment options, free of charge. Apple’s rules currently do not allow for this …

The recently rebranded Max has launched an official, approved alternative to password-sharing. You can now add an “Extra Member” to your Max account, but it will cost an extra $7.99/month. Here are the details.

In a new report published at Seeking Alpha, Morgan Stanley shared the results of its recent survey of 3,300 US iPhone owners. The subject? Apple Intelligence. And in a surprise, consumers are finding the iPhone’s AI features more useful than the firm expected.

Knowing dimensions is one thing, but holding an iPhone 17 Air dummy model is quite another, as a new video from Unbox Therapy shows quite well.

iOS 18.5 public beta 2 has just been released, bringing the latest iPhone software version to members of Apple’s public beta program. Here’s what to expect.

Apple has new public beta software available for testing now. Public beta 2 just debuted for macOS Sequoia 15.5, iPadOS 18.5, tvOS 18.5, and more.

Apple recently gave Mike Rockwell leadership over Siri, a big shake-up that proved the status quo of Siri development had grown unacceptable to senior leaders. Now, per a new report, it seems Rockwell is wasting no time continuing to implement major changes internally with the teams responsible for Siri.

In February 2022, a hostage situation unfolded at an Apple Store location in Amsterdam when a gunman demanded a $227 million ransom in cryptocurrency. The hostage and other Apple Store visitors escaped the situation safely, while the gunman died from injuries sustained when he was hit by a police vehicle.

Netflix subsequently announced its plans to create a thriller based on the situation, called iHostage, which debuted this week.

As part of the production of iHostage, Netflix recreated the Amsterdam Apple Store from scratch – and has shared a behind-the-scenes video of what that process entailed.

If you’ve visited the Apple Intelligence page on Apple’s website recently, you might have noticed some changes. That’s because the National Advertising Division (NAD) just wrapped up an official inquiry that prompted revisions—including removing “Available now” from the banner and more.

This fall, after a two year wait, the Apple Watch Ultra 3 will arrive—and its rumored features aim to make leaving your iPhone behind a more common practice.

One of the best Mac apps that we always recommend has made the jump to the iPhone and iPad. If you ever find yourself wanting to convert spoken audio into text, this AI-powered app is a must-have.

I know, I’m writing about the Apple Watch and a subtle shade of blue while illustrating the piece with a dumb watch with very unsubtle blue face, but bear with me here.

A report yesterday suggested that the iPhone 17 Pro is going to be available in the Sky Blue, the name Apple gave to the subtle blue tint of one of the M4 MacBook Air options …

1Password is an app I’ve been using since 2008, but it’s not longer just an app. It is building a platform for how work actually happens today. That includes personal devices, AI agents, and apps that never went through the IT team. With new updates to its Extended Access Management platform and a partnership with Drata, 1Password is moving beyond vaults to help companies stay secure without slowing anyone down.

The launch of the M4 MacBook Air back in March helped Apple enjoy faster growth than any other computer maker in the first quarter of the year, according to a new report.

However, there are concerns that this boost may be short-lived, due to the potential for tariffs to be imposed later in the year …

Tech companies have often been accused of making it hard to cancel subscriptions, but Uber appears to have taken things to a whole new level! It’s being sued by the FTC for forcing Uber One subscribers to take as many as 32 separate actions when they want to cancel.

The Federal Trade Commission also says that Uber illegally started charging subscribers before the end of their free trial period, and lied about the cost savings …

Apple’s replacement of the iPhone SE with the iPhone 16e raised an obvious question: Would the ad-hoc update schedule for the SE series also be replaced with an annual refresh, kicking off with an iPhone 17e?

A leaker with the right credentials to answer this question said back in February they believed the answer to be yes, and the same source says there is now solid evidence for this …

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In this episode of Apple @ Work, I talk with Jitesh Ubrani from IDC about the Q1 2025 PC shipment report.

Many details of the upcoming iPhone 17 Pro and Pro Max have already leaked, but little has been shared about Apple’s expected color options. Today, leaker Majin Bu has posted that Sky Blue may be on its way.