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Apple’s new iPhone SE 4 is expected to arrive this March, and now new images posted by Sonny Dickson on X give us a first look at what’s coming.

The iPhone has lost its crown as the best-selling phone in China, dropping to 3rd place in the latest market intelligence data.

One factor is the company’s struggle to launch Apple Intelligence features in the country after being unable to get permission to use its own generative AI model there …

Just yesterday, Goldman Sachs CEO David Solomon confirmed that his company’s relationship with Apple could end sooner rather than later. Now, Reuters reports that Apple is in talks with Barclays and Synchrony Financial about replacing Goldman Sachs as its Apple Card partner.

Last year I reviewed the Insta360 Flow Pro, the first iPhone gimbal to support Apple’s DockKit technology for seamless integration with the iPhone. Insta360 is now introducing Flow 2 Pro, an improved version of its gimbal with multiple improvements – and I had the chance to try it out in advance.

It seems to be a week for interesting peeks at Apple history, a new piece telling the story of Softbank founder Masayoshi Son making a $17B gamble on the basis of a gentleman’s agreement with Steve Jobs.

Invariably known as Masa, the Japanese entrepreneur – who holds the interesting record of having been the richest man in the world for three days – figured out that Apple had to be working on a phone, two years before it was announced …

The latest Apple store opens on Saturday, and the company has shown off a few photos ahead of time. It has the same curved frontage we’ve seen in a couple of earlier mall stores.

Apple has previously aimed for a relatively seamless transition between the exterior and interior of these stores, and the latest example in Hefei, China, continues this trend …

Friends don’t let friends buy a new MacBook Air right before a newer MacBook Air comes out, right? That’s mostly true, but two exceptions. There are currently two very good MacBook Air models that you can purchase brand new that are both incredible values.

If you’ve noticed a missing toggle from your AirPods Pro settings, you’re not alone. Here’s how to bring back the “Off” option when managing AirPods Pro noise control settings.

The market share of Apple TV+ in the US has been fairly consistent over the last few quarters, at least that’s what the latest research from JustWatch shows. Now 9to5Mac has seen exclusive data on the market share of streaming platforms during Q4 2024 – and the situation for Apple remains stable.

Apple TV+ closed out last year on a high note, but the streamer has already prepped a big lineup of shows and movies for early 2025 too. Here are the top 10 TV shows coming to Apple TV+ soon.

Apple One launched over five years ago, and while it did recently gain new features, there’s never yet been a brand new service added. But it sounds like that might change later this year.

Earlier this month, Apple CEO Tim Cook donated $1 million to President-elect Donald Trump’s inauguration. Now, Bloomberg reports that Cook is set to attend Trump’s inauguration next week.

Apple and Goldman Sachs have had a fraught Apple Card relationship, which has widely been reported to be ending soon. Now, Goldman’s CEO has confirmed the possibility of a premature conclusion to the Apple partnership during a recent earnings call.

Apple’s next generation of CarPlay, often referred to as CarPlay 2, is still nowhere to be found despite a 2024 deadline. Here’s why it’s time for Apple to take a radically new approach and reboot CarPlay 2.

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CES 2025 was a whirlwind of a time. It is the only convention in the world where you can see the future of the toothbrush industry right next to a booth all about robot vacuums with robotic arms coming out of them. Everyone brand now has some sort of AI assistant or smartglasses or health wearable or 1000W GaN charger that can charge 18 different laptops at full speed (A bit of an exaggeration). However, through all that noise, a few products and brands stood out to me regarding Apple-related products and accessories. Here are 5 of the best products I saw at CES.

Yesterday, Apple TV+ had a fun marketing pop-up at Grand Central Terminal to celebrate Severance’s return. It turns out, Silo had its own unique marketing appearance too as a way to mark the coming season 2 finale.

Apple CEO Tim Cook recently visited the UK just before Christmas, where he met King Charles III. While there, Cook also sat down for a podcast interview that was just published—here’s what he shared about his daily and weekly routines, nontraditional retirement plan, personal upbringing, and a lot more.

WhatsApp has announced four improvements to the app, including making it faster and easier for you to react to messages with your most-used emoji.

Parent company Meta says it wanted to start the new year by making the app more fun and easier to use, with a set of four enhancements …

Apple recently made a donation to assist with LA wildfire recovery efforts, and is now inviting customers to do the same.

Those based in the US can make a donation to the American Red Cross’s Southern California Wildfires Relief fund though the App Store or Apple Music apps …

TikTok may shut down totally in the US on Sunday, with the app no longer opening at all, according to a new report. This would go well beyond the legal requirement of the ban, which would only prevent new downloads.

However, Congress may be about to throw the company a lifeline, through a proposed new law granting it another 270 days before the ban comes into effect …