Update: The WWE Apple TV app is now live for users in at least the US and Canada.
Following rumors back and forth regarding the new WWE network launching today, the company has just announced that the service will be available to Apple TV users. WWE confirmed to us in a statement that the Apple TV app will arrive today.
The Apple TV app will provide access to all 12 live WWE Pay-PerView events including WrestleMania, original programming from the network like reality shows and documentaries, as well as 24/7 programming from WWE and a ton of on-demand content.
The update appears to have hit Apple TVs (at least in the US or Canada) with the ability to access the network and purchase subscriptions. The subscription-based WWE network allows users to sign up for service directly within the Apple TV app using an iTunes account. The company notes that subscriptions purchased through Apple TV are “billed as a single charge of $59.99 (plus applicable tax) for the six month subscription period.”The launch of the new channel on Apple TV follows rumors of an Apple partnership that started after the company handed out WWE branded Apple TVs at its launch event last month. There were other reports that claimed the Apple TV launch was being held up by Apple’s request to take a 50% cut of subscriptions, but it appears that report was either inaccurate or the WWE and Apple have been able to work out an agreement since.
The WWE app for iPhone and iPad was also updated today with support for the new network features and more.
Apple has added a ton of new content to the Apple TV in past months with the most recent additions including Redbull TV, Bloomberg TV, Watch ABC, Crackle, and KorTV. We reported previously that Apple is working on a new version of the Apple TV set-top-box that will bring new functionality and likely arrive sometime this year.