Apple rescinds: New Mac Pro is no longer ‘new’

Apple’s website listed the refreshed Mac Pro as “new” after the opening keynote at the Worldwide Developers Conference yesterday, but complaints from critics, including an ex-Apple engineer, likely spurred the company to remove the alerting icon.

Former Apple engineer and current Google employee Andy Hertzfeld expressed his disappointment in the new Mac Pro through a Google+ post this morning. He said the high-end desktop “seems like it’s stuck in time in 2010″ and only received an “inconsequential processor clock bump.”

Apple unveiled an all-new MacBook Air and Pro lineup during its keynote, but the company did not announce any updates to its Mac Pro. The blogosphere jumped online to gobble up the notebooks, where they finally discovered the Mac Pro’s minor spec-bump listed under the familiar “new” notation. Since then, the Cupertino, Calif.-based Company has been under-fire for displaying the machinery as new when it only boasts a few slight changes.

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Here’s a rare prototype translucent Apple hard drive circa 1985

Apple and its cofounder Steve Jobs certainly helped design and popularize storage devices throughout computing history. For example, the Mac mainstreamed Sony’s 3.5-inch floppy drive in the 1980s, but Apple was working on its own storage devices even before the Mac debuted. One of our buddies discovered this eBay listing advertising for what appears to be a prototype of a previously unknown NISHA hard drive adorned with the colorful Apple logo. It comes in a translucent case, and it could easily be the first Apple product we have seen like this, even though it never shipped. It is neither a Hard Disk 20 drive Apple introduced on Sept. 17, 1985 specifically for use with the Macintosh 512K nor is it a Hard Disk 20SC.

The latter product was the first SCSI drive Apple manufactured and deployed on the Macintosh Plus in 1986, effectively obsolescing the Hard Disk 20 unit. It is a safe bet that this unit represents an early prototype of one of Apple’s hard drives, but it could also be a new hard drive design that never saw the light of day. The seller could not tell either, as the drive did not power up. Eagle-eyed readers are aware that Apple of the past had been designing its own storage devices and the aforementioned Hard Disk 20 serves as an illustrious example of the company’s closed approach to hard drives.

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Six of the best Apple books — ever

Apple  generates more column inches of coverage than any other firm on the planet. Love or loathe, millions worldwide are fascinated by what happens in Cupertino — and that’s probably why the company is now one of the biggest in the world dominating the smartphone and tablet industries.

What follows are some of the most essential titles any Apple watcher should read and own if they really want to build up their understanding of the company.

We’ve been watching Apple at work and play for a long, long time. We consider these to be the key titles to help boost understanding of the history and philosophy of the company.

We know that Mac website editors across the planet have a few books forever in the shelf behind their desk, and we figured it would be of some interest if told you which books they are.

So, whether it’s to satisfy your own curiousity, or for a Christmas or birthday present for an Apple fan, we think you really can’t go wrong with any one or all of these titles. Read on…

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