Apple announced this morning that its 2012 Worldwide Developers Conference is set to take place June 11 at the Moscone Convention Center, but the event’s $1600 tickets are now listed as sold out within two hours of going live. In 2010, it took roughly a week for tickets to sell out, and last year it took about half a day. Tickets were limited to one per person, or five per organization, and are non-transferable and non-refundable.
With the announcement of the 2012 Worldwide Developer Conference today, Apple also opened its Apple Design Awards nomination page for iOS and Mac developers. Apple announced last year that the annual awards would now only apply to Mac and iOS apps residing in the App Store, which appears to be the case this year as well.
Through the website set up for WWDC, developers can sign up and nominate apps for inclusion in the awards. To be considered, the app must be on the App Store or Mac App Store by May 1. Note: Apps that are not nominated can still win an Apple Design Award if they catch Apple’s eye.
Apple just announced the June 11 kickoff date for its Worldwide Developer Conference at the Moscone Convention Center. Developers should buy their tickets as soon as possible here. ($1,599 each—Hope your app is doing well!) (Also, do not forget to book your hotel.)
“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”
Activities at Apple’s WWDC 2012 include:
more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and OS X technologies;
100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
Apple Design Awards which recognize iPhone®, iPad® and Mac® apps that demonstrate technical excellence, innovation and outstanding design.
A new report from Korean publication ETNews.comclaimed industry sources confirmed Apple will use “liquid metal” technology to make a thinner and lighter next-generation iPhone. Apple acquired rights to the patented amorphous metal alloys from Liquidmetal Technologies’ in August 2010.
According to industry sources, the next flagship phones of the companies are expected to adopt unprecedented materials for their main bodies, that is, ceramic for the Galaxy S3 and liquid metal for iPhone5, both being thin, light and highly resistant to external impacts. The new phase of the rivalry is because neither one of them can get a decisive edge over the other solely with its OS and AP specifications, features or design.
Apple has been rumored in the past to be using Liquidmetal in batteries and SIM card tools, but no solid evidence has backed these claims. Today’s report continued to assert that the iPhone 5, as ETNews.com referred to the device, is expected to launch at WWDC in San Francisco this June. However, the publication does not cite a source for the location and timeframe, so it is possible it is just basing this expectation on a rumor. As MacRumors pointed out, the website has a less than perfect track record. Many industry analysts expect Apple to move its iPhone release window to September or October due to the launch date of the iPhone 4S in 2011.
Wall Street Journal is reporting that Apple has begun a search to find senior-level executives for their cloud services. According to the report, Apple already has one Internet entrepreneur in their sights, but it hasn’t been disclosed who. To assist with their search, Apple is also reportedly looking into hiring out a recruiting firm to find solid talent.
The hopes in finding new leadership for their cloud products is undoubtedly to strengthen Apple’s already existent iCloud, but to also build new web-based applications. The report mentions that Apple is working towards building these web-based applications to limit the amount of hardware a single person needs on them at one time. The details aren’t final, though lower-level positions have already been filled to begin work. Arguably, Apple has already begun this push with iCloud.
Apple is also considering building new apps that leverage the Web to reduce people’s need to carry around numerous devices at once, according to one of the people familiar with the matter.
To assist with their movement to the cloud, Steve Jobs announced the new data center was operational in North Carolina during this year’s WWDC. The data center is home to powering all of Apple’s current cloud services, like iCloud, and presumably will power what’s coming up next.
It’s obvious that Apple will need to begin an aggressive attack on the cloud if they want to be on terms with where Google’s currently headed. It will be interesting to see how Apple will attack making web-based applications, and what else they plan to do in the cloud — but it seems they’re already off to a pretty solid start.
Jobs called the new building “a spaceship” and said Apple will use its experience in building retail store masterpieces to construct this “architectural landmark”. Parking underneath, the building would perhaps be used for events like the WWDC – Jobs mentioned that it would have a large auditorium and a single cafeteria [below] that could seat 3,000 at a time.
Cupertino’s Mayor went on record a few weeks later saying “there was no way they weren’t going to approve the deal”.
The massive building’s plans detail the main building and a mostly subterranean adjacent parking structure with Solar roof (below).