Apple has begun airing a new TV ad to promote the iPhone 5s that focuses on uses by parents within both “Smart Homes” and in everyday family life. The ad, aptly named “Parenthood,” shows how the iPhone can be used to record home video, find a lost dog, monitor the children, and turn off the lights in the living room. The ad comes ahead of HomeKit Smart Home appliance integration with iOS 8 this fall. Sources have also indicated that Apple is developing its own line of connected hardware for the home. Apple’s previous iPhone ad, part of the same “more powerful than you think series” demonstrated various uses for the iPhone in the health and fitness space. You can watch the latest ad below:
Apple Worldwide Developers Conference ▪ June 29, 2014
Apple Worldwide Developers Conference ▪ June 11, 2014
Apple Worldwide Developers Conference ▪ June 9, 2014
Apple has posted the video about OS X Yosemite’s new design from the WWDC keynote. The video gives a look at the system’s new inherent translucency, cleaner layout, redesigned icons, and new buttons. You can watch it below:
Apple Worldwide Developers Conference ▪ June 6, 2014
Re/code’s John Paczkowski is reporting that Apple is set to announce its new wearable product in October, according to sources familiar with Apple’s plans. The site says that the watch will take full advantage of HealthKit and Health, Apple’s fitness and health management app introduced in iOS 8.
Apple Worldwide Developers Conference ▪ June 3, 2014
While the Wall Street line is that the smartphone market is saturated and iPhone and iPad growth is done, Tim Cook clearly thinks otherwise. Business Insider highlighted Cook’s comment on the migration Apple is seeing from Android phones.
“Over 130 million customers who bought an iOS device in the past 12 months were buying their first Apple device,” said Cook before introducing iOS 8, the new software for the iPhone and iPad. “Many of these customers were switchers from Android. They had bought an Android phone — by mistake. Then had sought a better experience … And a better life. And decided to check out iPhone and iOS.”
He added, “Nearly half of our customers in China in the past six months switch from Android to iPhone. This is incredible.”
Apple Worldwide Developers Conference ▪ June 2, 2014