Estimote introduces iBeacon power management tools for extending battery life

Estimote iBeacon beacon screen grab

Estimote, the company behind the iBeacons I tested in my Launch Center Pro 2.3 coverage and used by easyJet in select European airports, is introducing a round of improvements to its beacon product line and corresponding software today. The primary focus of the improvements deals with power management and how Estimote’s iBeacons consume battery. In short, Estimote’s iBeacons are getting smarter about how they connect and stay powered by adding two beacon power modes including Basic and Smart…

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Launch Center Pro 2.3 for iOS adds IFTTT, geolocation, and iBeacon support

Contrast today is releasing a major update to Launch Center Pro for iPhone and iPad adding support for If This Then That and location-based actions. The update includes support for sharing GIF images from within the app using Giphy search integration (fun, right?) as well as support for scanning barcodes and QR codes from Launch Center Pro.

While there’s certainly a lot of potential with connecting web services to native apps using LCP and the IFTTT automation service, the location-based actions using geofencing and iBeacons unlock some really cool use cases for me personally… Read more

SXSW Festival using iBeacons for interactive sessions, speedy badge pickup through iOS app

SXSW-appOn top of the many uses for iBeacons we’ve seen in retail environments, event organizers are another group that have started taking advantage of Apple’s new Bluetooth tech recently. The MLB is deploying them in stadiums to send notifications to baseball fans, CES hosted an iBeacon scavenger hunt this year, and today we’ve found out the upcoming SXSW festival where Apple is hosting its latest iTunes Festival will also be using the technology.

Eventbase, the company that has been building the official SXSW festival app for a few years now reached out to let us know it will be deploying some iBeacons around the event this year to improve the experience. Specifically, it will be using the technology to “help attendees in Austin pick up their badge faster and get more involved in the sessions they attend.” One feature in the app will allow for real-time audience interaction during sessions: Read more