digital crown

As regular readers will know, it took a little while for the Apple Watch to really grow on me. But even back when I wasn’t convinced I needed a smartwatch, I still had to admire the design. And the Digital Crown was a large part of how Apple got the smartwatch right when others hadn’t yet cracked it. A fundamental problem with a small touchscreen is that touching it covers up much of the content. The Digital Crown overcomes that, allowing us to scroll content without our thumb getting in the way.

But while today’s iPhone screens may be larger than they used to be, they are still pretty small in the scheme of things. Scrolling with a thumb still covers up a chunk of the content. Worse, it’s easy to accidentally tap on targets accidentally including ads. There have been numerous occasions since using Apple Watch when my thumb started absent-mindedly reaching for the non-existent Digital Crown on my iPhone … 
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As spotted by Patently Apple, Apple was today granted five patents covering the form factor and overall design of the Apple Watch. The patent images show the near-invisible bezel, Digital Crown, contacts button, rear sensors and strap attachment slots.

The company was last month granted patents on three of its watch bands – the Sport Band, Classic Buckle and Link Bracelet – and we’re likely to see many more watch-related patents granted in the coming months … 
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Precision. That’s the word that immediately came to mind the minute I picked up my Apple Watch for the first time. Something about this device felt different, on an almost subconscious level, from any other Apple product I’ve used before. Perhaps I was just caught up in the moment. After all, the Watch is the first totally new product to come out of Apple since the introduction of the iPad, which feels like so many years ago. On the other hand, I knew from the onset that I planned on buying the Apple Watch mostly for its design. I wasn’t so much interested in all of the software features it could offer me, I just couldn’t imagine not having this shiny little box on my wrist. With that in mind, let’s take a closer look at the Apple Watch strictly as a design piece.

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Despite its splash and water resistance rating, meaning Apple doesn’t recommend going for a swim with Apple Watch, it does recommend running water over it to clean certain components. One problem it’s anticipating is the Watch’s Digital Crown getting stuck or not running smoothly due to trapped debris, like dust or lotions, between the crown and the Watch’s casing. Apple’s fix: hold your Apple Watch’s digital crown under your sink faucet.

From a new support doc Apple published this week:
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