On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.
Disc jockey ▪ February 22
Disc jockey ▪ December 6, 2013
Trackpads and keyboards are great for many things, but there are some tasks where there’s no substitute for a physical dial, slider or button. In video editing, for example, there’s a reason that professional kit uses a rotary dial to move forward or backward through the video clip. Photo editing and audio work are also far easier with physical dials and sliders.
While there’s a whole world of dedicated hardware controllers out there, the Palette project on Kickstarter takes a particularly neat approach: a modular system that you can design to your own requirements. There’s a power block, button, rotary dial and slider, and you can mix-and-match them in any layout you like, and they can be made to work with any software … expand full story
Disc jockey ▪ August 29, 2013
Disc jockey ▪ August 27, 2013
An iPhone may fall under the generic heading of a mobile phone, but a combination of the convenience of apps and the ability to use the iPhone as a remote for everything from playing a movie to changing the color of our lighting means that many of us use them at home almost as much as we do when out & about.
In a patent published today, Apple explores the potential of the iPhone to act as an intelligent remote with the kind of functionality typically associated with high-end home automation setups. The idea is based around the concept of ‘scenes’. Having a romantic night in with your partner? You probably want the lights dimmed, the music on softly, the TV off. Movie night? The big-screen on, Apple TV selected as the source, surround-sound speakers selected, volume up higher – and so on … expand full story
Disc jockey ▪ July 8, 2013
Update: Apple is now officially advertising its app promo celebrating the App Store’s 5th birthday with a link on the Apple.com homepage and a new section in iTunes. You can access the new section featuring 5 apps and 5 games free for a limited time from iTunes on your Mac or the App Store on your iOS device.
So far, games such as Infinity Blade II, Superbrothers: Sword and Sworcery EP, Where’s My Water?, Badland and Tiny Wings are all on offer for nothing, alongside apps such as [Map My Ride], Traktor DJ (normally $20), Day One, Over, and Barefoot World Atlas.
Speculation is that the huge sale is to celebrate the 5th birthday of the App Store. Or part of the “Only on the App Store” Promotion above. Or a glitch. Or…just go download them!
Find any other gems? Share in the comments… expand full story
Disc jockey ▪ January 6, 2013
Straight from the CES Unveiled event in Las Vegas, audio accessory maker Ion just introduced us to one if its latest creations— a hardware DJ controller kit called “Scratch 2 Go” that puts a physical crossfader, two sets of three control knobs for pitch, EQ, etc., and a two small platters right on the display of your iPad. The company also announced updated versions of its other DJ and Guitar controllers for iPad and iPhone…
The hardware controls attach to your iPad’s display via suction cups and essentially work like a stylus, allowing you to control elements of several DJ apps on the App Store. The hardware controls are designed specifically for the iDJ 2GO app that will also work with Ion’s just announced updated Lightning version of its iDJ 2 Go hardware DJ controls. However, Ion confirmed to us that it would also work with the popular djay app for iPad.
It could also work with other iOS DJ apps provided the stylus-like tip of any particular element of the 5-piece kit lines up with the controls inside the app you’re using. Ion is making the new Scratch 2 Go kit available in April for $30 through select retailers.
A video of the kit in action from the CES show floor below: