A new report from Consumer Intelligence Research Partners, via Fortune, sheds some light on customer behaviour of how quickly people get their iPad, iPhone or Macs upgraded or replaced. For instance, iPhones have approximate lifespans of two years, tied closely to when people’s contracts end. If the phone is in good condition, rather unsurprisingly, most people replace their phones alongside their new contract. Macs stay around for up to four years before being swapped out for newer equipment. The report argues that iPad life cycles more closely resemble Macs than iPhones.
However, in the case of loss or damage, people are much more compelled to replace their iPhones than Macs or iPads. Eighty percent of people replace iPhones within just two days. For Macs and iPads, this stretches out a week or even more. Over a quarter of buyers surveyed said they would replace an iPad immediately compared to approximately 37% for iPhones.