marketshare ▪ January 28

Following on the heels of a record-breaking quarter for Apple, Strategy Analytics has crunched the numbers and crowned Apple the king of the smartphone vendors for Q4 2014—or rather, one of the kings. It seems the Cupertino company managed to tie rival Samsung for the title.

Both companies shipped 74.5 million handsets during the quarter, though Samsung still outsold Apple in terms of the annual total by a hefty margin. Those quarterly sales gave both companies an equal marketshare of 19.6%.

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marketshare ▪ October 30, 2014

IDC-tablets-Q314-01

Worldwide unit shipments for the top 5 tablet plus 2-in-1 device vendors over last five quarters

New data from IDC tracking worldwide tablet shipments shows that Apple has maintained its lead during the third quarter despite “a decline in overall iPad shipment volume in 3Q14.” Specifically, Apple grabbed 22.8% of the market with 12.3 million shipments during the quarter compared to 14.1 million units and 29.2% share in the year ago quarter. That compares to Samsung at 18.3% of the market and 9.9 million units shipped up from 19.3% and 9.3 million units shipped in the third quarter last year: expand full story

marketshare ▪ August 14, 2014

IDC released its second quarter report for worldwide smartphone shipments by operating system today and in it noted iOS and Android accounted for 96% of the global market. That number, however, comes only as Android grew on the strength of higher sales of low-cost devices abroad. expand full story

marketshare ▪ July 29, 2014

IDC-smartphone-shipments-worldwide-Q2-2014

Following releasing its second quarter data for tablet shipments worldwide, IDC today released its Q2 2014 report for smartphone shipments during the three month period that ended in June. The numbers line up with Apple’s fiscal Q3 earnings call that took place earlier this month where the company reported iPhone sales of 35.1 million units for the quarter. With 295.3 million units shipped total during Q2, and consumers anticipating a new iPhone this fall, IDC notes that both Samsung and Apple lost share to the smaller Chinese manufacturers: expand full story

marketshare ▪ July 24, 2014

IDC-Tablet-shipments-Q2

With Apple’s Q3 earnings call this week revealing iPad sales of 13.3 million units for the quarter and Tim Cook making a point of defending the category, today we get a look at how Apple is doing overall with IDC’s latest numbers for worldwide tablet shipments.

While noting that tablet shipments worldwide grew 11% year-over-year, IDC’s numbers show that Apple was able to maintain its lead over Samsung with 26.9% of the market (down from 33% last year) compared to Samsung at 17.2% down from 18.8% the year before. Both lose share to other companies as the category reportedly experienced a lot of growth among smaller companies like Lenovo and Acer while the “others” category grew from 37% to 44% marketshare: expand full story

marketshare ▪ April 29, 2014

Both Samsung and Apple have slipped in smartphone marketshare globally during the first quarter of 2014 according to the latest numbers from research firm Strategy Analytics. While global smartphone shipments grew 33 percent to 285 million units in Q1 compared to 213.9 million in the same quarter last year, Apple and Samsung collectively dropped from over 50 percent of the market to 47 percent. The report cites strong growth of “second-tier smartphone brands” such as Huwaei and Lenovo and lack of entry-level devices in markets abroad from Apple as the main contributors to slowed growth for Samsung and Apple. As for Apple on its own: expand full story

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