Microsoft is allegedly prepping to directly compete with Apple in the tablet market
The Redmond, Wash.-based Company scheduled an event in Los Angeles on Monday to make a “major announcement.” AllThingsD reported earlier this week that the event would unveil Microsoft’s tablet plans:
- After signaling for months that it would attack the market only through its traditional hardware partners, Microsoft has decided to enter the tablet business more directly. [...]
- Sources say that Microsoft concluded that it needs its own tablet, with the company designing both the hardware and software in an effort to better compete against Apple’s strengths. Microsoft’s tablets may include machines running ARM-based processors as well as models running on traditional PC processors, sources said.
Perhaps more interesting: The Wrap claimed Microsoft will self-manufacture the device, which is an assertion that AllThingsD supports. The move is certainly plausible, because Microsoft snatched a 17.6-percent stake in Barnes and Noble’s Nook eReader business last month for $300 million. One could speculate that Apple and Amazon’s dominating presence in the market causes companies like Microsoft and Barnes and Noble to join forces.
Possible names for Microsoft tablet: Tablet PC 2013, WinSlate, iWindows, Metro One, UnPocketable PC, Bing to Go, ZuneTab, TabZune—
Harry McCracken (@harrymccracken) June 15, 2012