MVNO May 24
MVNO October 1, 2015
In an interview with London’s Evening Standard, Apple SVP Eddy Cue said that Apple is relaxed about how many Apple Music subscribers are immediately willing to pay for the service once their free trial ends.
Ultimately, you never know until it happens. But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul.
Though published today, the interview took place before the trial ended for early adopters, so doesn’t give any hint as to conversion rates … expand full story
MVNO August 5, 2015
Would you switch to Apple as a cellular provider? That’s the big question this week. Apple denied these reports, but there may be some details in this denial that lead other places. Speaking of unannounced and rumored Apple products, it looks like there’s new information on Project Titan, which could be a Cupertino-made electric car. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.
MVNO August 4, 2015
Apple today denied a recent report that the company is in the process of testing out its own Mobile Virtual Network Operator (MVNO) services, a sign it could be laying the groundwork to offer its own wireless services for its devices. Apple has officially issued a statement on the story from Business Insider, saying it’s not planning or discussing an MVNO cellular service: expand full story
MVNO August 3, 2015
Sources close to Apple say that the company is privately trialling an MVNO service in the US, but is also currently in talks with telecoms companies in Europe about bringing the service there too.
MVNO or Mobile Virtual Network Operator is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers. Google’s Project Fi uses Sprint and T-Mobile’s infrastructure and combines them to become a “super-carrier”.
Three weeks ago, the UK-based FT reported that Apple and Samsung were in talks with carriers to launch “e-SIM” cards and and Apple MVNO service might be an evolution of that.
The idea behind the talks is a universal standard for embedded SIM cards (“e-SIM”) that are built into the phone and not user accessible. These subscriber identity modules would allow customers to sign up for service on any network they wanted, then allow them to switch at any time (obviously with some limitations placed by the carriers).
Apple isn’t the only smartphone manufacturer in these discussions. Samsung is also reported to be part of the talks, meaning this tech could become a real standard across iPhone and Android devices, unlike Apple’s current SIM which is locked specifically to the company’s hardware.
Apple has a long history of flirting with the MVNO business with an insider revealing that Steve Jobs wanted Apple to become a carrier before the release of the iPhone (if only!). Telecom vet and former CTIA chairman John Stanton had worked with Jobs on the project… expand full story
MVNO February 11, 2015