Philip Elmer-DeWitt ▪ July 20

Since its launch, Apple Watch sales estimates have either shown it as doing incredibly well, or that it’s doomed to failure. Tim Cook hasn’t announced any figures yet, and may not even report them during tomorrow’s quarterly earnings call. But that won’t stop analysts guessing. If recent “estimates” are anything to go by, the financial wizards in charge of looking in to these numbers have no idea what’s going on. Estimates are all over the place… expand full story

Philip Elmer-DeWitt ▪ July 21, 2014


Fortune ran its usual poll of more than two dozen analysts, with the consensus view echoing earlier predictions that Apple will beat its revenue guidance of $36-38B by reporting $38.4B for its fiscal Q3 (calendar Q2). Gross margin is also expected to exceed Apple’s guidance of 37-38 percent, at 38.1 percent. This follows forecasts that iPhone sales would climb 15 percent year-on-year, while iPad sales will be flat.

Business Insider reports that Wall Street is once again expecting significant growth from AAPL.

46 Apple analysts rate the stock a buy, 13 call it a hold, and only 4 thinks it’s a sell. Citigroup, which was bearish on the stock, changed its analyst coverage and rated the stock a new “buy.” JMP securities upgraded the stock to outperform Monday morning. Other analysts have raised their price target …

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Philip Elmer-DeWitt ▪ July 12, 2014

Screen Shot 2014-07-12 at 12.50.00 PM

Last week, inaccurate reporting emerged in regards to Apple’s work on making its products accessible to all consumers. As many Apple customers are aware, and as CEO Tim Cook takes extremely seriously, Apple works hard to ensure that Macs, iPhones, iPods, and iPads can be used to their full extent by people who are deaf or blind, for example. In response to the reporting (Philip Elmer-DeWitt has a good summary of the original reporting and takedowns at Fortune), Mark A. Riccobono, President of the National Federation of the Blind, has published a comprehensive blog post describing Apple’s work on accessibility, the technology industry as a whole, the resolution regarding iOS device accessibility, and what can be done to improve accessibility of third-party apps into the future.

The full blog post can be read here, but here is a key line that should further dispute last week’s inaccurate reports: “Apple has done more for accessibility than any other company to date, and we have duly recognized this by presenting the company with at least two awards (including our annual Dr. Jacob Bolotin Award) and publicly praising it whenever the opportunity arises.” The blog post goes on to explain that the Federation believes Apple could work further with App Store developers on making all of the more than one million App Store apps more accessible to all users. “We simply want Apple to continue to discuss with us what measures the company can put in place to ensure accessibility,” the blog post reads.

It is also worth watching Cook’s speech regarding human rights and accessibility, below:

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Philip Elmer-DeWitt ▪ June 29, 2012

As noted by Phillip Elmer-DeWitt at Fortune, Apple analyst Gene Munster published a note to clients today that contained the results of a Siri vs. Google search 1600-question showdown.

While it is not exactly a test of how well the companies’ various voice services stack up against one another (since Google Search queries were typed-in and not spoken), but it is a good indication of just how viable Siri is as an everyday mobile search product and alternative to Google. In the test, both Google and Siri were asked 800 questions in a quiet location. Another 800 questions were asked among the loud street traffic in Minneapolis. The results, according to Fortune: expand full story

Philip Elmer-DeWitt ▪ May 14, 2012

Update May 16, 2012: German publication Handelsblatt (via Bloomberg) quoted Chief Executive Officer Oliver Seidl of German TV manufacturer Loewe as saying the company has had “no contact” with Apple regarding an acquisition.

Less than a month after posting a false claim about Apple’s CEO Tim Cook visiting the Valve HQ, ole’ Danny Dilger claimed this weekend that Apple is moving to acquire a German TV manufacturer called “Loewe.” Again, we did not run with the story, because we preferred to mock it instead via Twitter. Not only has that story been debunked, but more allegations about Foxconn’s CEO Terry Gou having confirmed an Apple television are now being denied by the company. Oh, and Digitimes’ track record…

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Philip Elmer-DeWitt ▪ May 2, 2012

Following Apple’s CEO Tim Cook selling off approximately 20,000 shares of company stock in March, new filings with the U.S. Securities and Exchange commission discovered by Fortune’s Philip Elmer-Dewitt show iOS chief Scott Forstall recently sold 64,151 shares worth roughly $38.7 million:

The shares were the remains of a 120,000-share retention bonus that was granted in 2008, vested last month and reduced by 55,849 shares on March 24 to pay taxes. Forstall still holds 2,988 Apple shares worth, at Friday’s closing price, $1.8 million.

Many reported the over 64k shares sold by Forstall represent 95 percent of his current holdings in Apple Inc. However, that is not entirely true, because two new retention bonuses are coming his way in in the years ahead. Those shares could be worth over quarter billion dollars—if Apple continues increasing closer to the $1,000 per share target that many analysts are expecting.

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