PrimeSense ▪ February 26

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The WSJ is suggesting that Apple’s growing presence in Israel is focused on expanding the company’s chip design capabilities, reporting that it has hired most of the local employees of a chip design company shut down by Texas Instruments and is advertising new positions in silicon and semiconductor design.

“Apple’s Israeli acquisitions and its expanding local workforce show that the company is becoming more and more independent on the chip level, where it once had to rely on external suppliers,” said Shlomo Gradman, chairman of the Israeli Semiconductor Club.

While the report contains more speculation than hard fact, we noted yesterday that Tim Cook–who is currently visiting the country–is accompanied by Johny Srouji, whose bio on the Apple website says that he “leads all custom silicon architecture and development” …

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PrimeSense ▪ February 16

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Apple is opening up a new suite of offices inside Israel this week, with CEO Tim Cook reportedly visiting Israel in part to inaugurate the new workspace. Recent reports have indicated that the offices will hold approximately 800 employees across 180,000 square feet of space.

Today, Israel-based website GSM-Israel has published purported photos of the upcoming new Apple space in Herzliya. The construction, features, and tables are all in line with Apple’s offices in others parts of the world. A full gallery of the new offices can be viewed below.

Apple has a history of working in Israel from purchases of companies like Anobit and PrimeSense, to the construction of research and development offices. Cook has also previously met with Israel Prime Minister Benjamin Netanyahu. During this upcoming visit, Cook will reportedly meet with former President Shimon Peres.

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PrimeSense ▪ December 9, 2014

Apple was today awarded a patent for touch-free, motion sensing gestures within 3D GUI concepts just as the company reassigns a patent related to 3D mapping technologies that it picked up through its acquisition of PrimeSense. expand full story

PrimeSense ▪ March 5, 2014

Israel Prime Minister Benjamin Netanyahu is traveling through the United States this week for the American Israel Public Affairs Committee (AIPAC) annual conference, and he is scheduled to meet with Apple CEO Tim Cook today. The meeting plans were revealed on the Prime Minister’s Twitter account earlier this week:

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PrimeSense ▪ December 3, 2013

Apple is steadily focused on enhancing and innovating the camera system on its hardware, the iPhone in particular, and the tea leaves unsurprisingly suggest we should expect further progress in iPhotography.

The U.S. Patent and Trademark office recently granted Apple a patent entitled ‘producing stereoscopic image,’ as noted by AppleInsider, which describes a process in which two similar images are intelligently combined to create an artificial sense of depth within the photo.

The camera system on the latest iPhone hardware already supports a number of algorithm-driven features such as HDR (high dynamic range) photography in which an over exposed and under exposed image are matched together to produce a greater dynamic range of lighting.

Just last month, the company was awarded a patent describing a Light Field camera with the ability to refocus images already captured hinting at which photography advancements we should anticipate in future hardware. expand full story

PrimeSense ▪ November 24, 2013

Globes reports that Apple has completed its purchase of PrimeSense, the Israel-based firm behind the technology in Microsoft’s Kinect sensor, and Apple confirmed the acquisition to AllThingsD. As noted earlier this year, the deal will cost Apple somewhere between $300-350 million. PrimeSense previously denied any talks with Apple.

On Friday, the acquisition of Israeli gesture recognition company PrimeSense Ltd. by Apple Inc. (Nasdaq: AAPL) was closed. The deal, which has not been formally announced, was made at a company value of $300-350 million, and follows lengthy negotiations by PrimeSense with several potential buyers.

The sensor firm is no longer working with Microsoft, as the Xbox manufacturer has moved to all in-house work for its latest Kinect-based technology. With Apple reportedly working on a gesture-controlled 3D interface, possibly for some sort of television-related product (or a media hub to rival the Xbox One, perhaps?), the PrimeSense purchase makes perfect sense.

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