PrimeSense November 25

AAPL: 118.03

Stock Chart

Not too long after the first rumors surfaced, Apple has given its usual non-confirmation that it has acquired Faceshift, the company behind the technology Star Wars used to animate the faces of CGI characters. It’s not an obvious fit for Apple, so what could be the thinking behind the purchase?

Like Apple’s patents, it is sometimes easy, I think, to read too much into some of the company’s acquisitions. Sure, it doesn’t go around acquiring companies randomly, but it may not always be after the complete package. It may well be that there is some small element of the company’s technology that Apple wants, or it may be an acquihire – where it’s the engineers rather than the specific tech the company wants.

But in this particular case, there is reason to suspect that Apple does have an interest in the broad brush-strokes of what Faceshift does …  expand full story

PrimeSense August 31

AAPL: 112.76

Stock Chart

UI concept for VR iPhone case Pinć from Cordon Labs

Apple has recently hired a lead engineer from Microsoft’s HoloLens team, leading to more speculation that it could be working on its own augmented reality project behind the scenes.

Piper Jaffray’s Gene Munster first spotted the change of positions for Nick Thompson, who was reportedly previously leading audio hardware engineering efforts for Microsoft’s Hololens augmented reality project: expand full story

PrimeSense February 26

The WSJ is suggesting that Apple’s growing presence in Israel is focused on expanding the company’s chip design capabilities, reporting that it has hired most of the local employees of a chip design company shut down by Texas Instruments and is advertising new positions in silicon and semiconductor design.

“Apple’s Israeli acquisitions and its expanding local workforce show that the company is becoming more and more independent on the chip level, where it once had to rely on external suppliers,” said Shlomo Gradman, chairman of the Israeli Semiconductor Club.

While the report contains more speculation than hard fact, we noted yesterday that Tim Cook–who is currently visiting the country–is accompanied by Johny Srouji, whose bio on the Apple website says that he “leads all custom silicon architecture and development” …

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PrimeSense February 16

Apple is opening up a new suite of offices inside Israel this week, with CEO Tim Cook reportedly visiting Israel in part to inaugurate the new workspace. Recent reports have indicated that the offices will hold approximately 800 employees across 180,000 square feet of space.

Today, Israel-based website GSM-Israel has published purported photos of the upcoming new Apple space in Herzliya. The construction, features, and tables are all in line with Apple’s offices in others parts of the world. A full gallery of the new offices can be viewed below.

Apple has a history of working in Israel from purchases of companies like Anobit and PrimeSense, to the construction of research and development offices. Cook has also previously met with Israel Prime Minister Benjamin Netanyahu. During this upcoming visit, Cook will reportedly meet with former President Shimon Peres.

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PrimeSense December 9, 2014

Apple was today awarded a patent for touch-free, motion sensing gestures within 3D GUI concepts just as the company reassigns a patent related to 3D mapping technologies that it picked up through its acquisition of PrimeSense. expand full story

PrimeSense March 5, 2014

Israel Prime Minister Benjamin Netanyahu is traveling through the United States this week for the American Israel Public Affairs Committee (AIPAC) annual conference, and he is scheduled to meet with Apple CEO Tim Cook today. The meeting plans were revealed on the Prime Minister’s Twitter account earlier this week:

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