iBooks Textbooks category leaks out on iOS 7 iPhone App Store

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Following some adjusted wording on iBooks Textbook pages inside of iTunes that ignited speculation of iBooks Textbooks finally becoming compatible with the iPhone, a new iBooks Textbooks category has begun populating on the iOS 7 App Store for iPhone. The section is currently accessible via the Education category of the store.

As you can see in the screenshots above and below, the category is not currently populated or fully functional. However, there is promotional imagery for several categories (including Life Sciences, Humanities, and a High School Core Curriculum) that is fully optimized for the size of the iPhone’s display…

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Eleven “Steve Jobs schools” to open w/ iPad-based curriculum next month in the Netherlands

Back in March, educators in the Netherlands were proposing “Steve Jobs schools” that would augment the traditional classroom environment by moving to an iPad-based education system. Today Speigel.de provides us with a little bit more information noting that eleven schools are scheduled to open next month with over 1,000 children aged 4 to 12.

It’s not clear if the “Steve Jobs school” moniker will stick as the official name of the facilities, but the report explains a little bit more about exactly how the program will work: Read more

Former Apple exec Bob Borchers talks Apple marketing, packaging, and his time at Apple

Update: Apple had these videos taken offline.  We will make an effort to see if they exist somewhere else. Help us out in the comments if you find them.

Former Apple marketing executive Bob Borchers, who was part of the original iPhone team and helped lead the Nike+iPod partnership and third-party iPod integration with car manufacturers, recently gave a talk at a school in California to discuss his experiences at Apple (part 2 below). In case you are unfamiliar, you might remember Borchers from several “guided tour” videos for iPhone and other Apple products a few years back. He has also been a source for many of the interesting stories coming from Adam Lashinsky’s new book “Inside Apple.”

At the starting of his talk to students, Borchers surveys the crowd to find out the ratio of Android users to iPhone users, leading him to joke: “Alright that’s good. I’ll keep my Apple stock.” As a former marketing executive, Borchers showed and talked about a few ads, but also discussed the AT&T partnership, as he noted, “We broke rules in terms of how we worked with folks like AT&T”:

“AT&T as a company… they buy the cellphones and then they sell them to you and I… we said, ‘no we don’t want to do that’. We want to be able to sell the iPhone. We want to be able to talk directly to the customer. That was a big, big change for the industry.” 

Other than telling some recent stories that have debuted in “Inside Apple,” Borchers also talked about Steve Jobs’ initial mission to create the iPhone, describing the late CEO as wanting to create “the first phone people would fall in love with.” He also discussed how important the multitouch display and having the full “Internet in your pocket” was to the original concept. Before wrapping up his speech, Borchers talked about how the iPhone was developed from his point of view on the product marketing/product management team and the importance of Apple packaging:

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Central Florida school outfitting every student with an iPad

Lake Minneloa, a school in Central Florida, is outfitting its students with over half a million dollars worth of iPads. Every student will be able to use their iPad at school and take it home with them for ‘homework’ at night (KIDS THESE DAYS!*shakes fist*)..

The school says this is an effort to save money on text books and bring a new type of learning to students.

The final cost was $700,000 dollars, which brought the school 1,750 iPads (which means they are getting a healthy discount at $400 each). Why isn’t every school doing this? (Schools in El Paso are as well)

“Students learn differently now because of the technology,” said Kathy Halbig, innovative learning manager for the Lake school district who is overseeing the project. “Students are used to having multiple sources and being able to have more social collaboration in their learning process rather than just doing it sitting quietly and reading.”

via Orlando Sentinel Read more