Apple is introducing a new education bundle for its professional creative apps that significantly discounts the entire collection. Final Cut Pro X, Logic Pro X, and their companion apps can be purchased together through the bundle for $199…
Education Stories February 3
Education Stories June 15, 2016
[UPDATE: Apple’s Back To School program has now launched in China, as well.]
Apple’s 2016 Back to School Beats kicked off in the United States at the beginning of the month and has today expanded internationally across Europe. Students in United Kingdom, France, Germany, Netherlands and more can now take advantage of the summer promotion at Apple Stores in their country as well as online.
Like the US, eligible purchases of certain Macs come with free Beats Solo2 wireless headphones worth $299 at retail. For iPad and iPhone, select iOS device purchases come with free Beats Powerbeats2 wireless headphones, worth $199 at retail.
Education Stories May 13, 2016
The best-known Unified School District program to provide an iPad to every student may have ended disastrously, but a similar program elsewhere appears to have been rather more successful.
In LA, Apple ended up repaying $4.2M to settle a claim by the LAUSD following a failed program that led to a federal review concluding it had been doomed from the start – and corruption investigations by both the FBI and SEC.
But a $42M program to supply iPads to all 20,000 students in Coachella Valley Unified School District has been declared a success …
Education Stories March 21, 2016
Education Stories January 28, 2016
Apple has acquired education technology startup LearnSprout for an undisclosed sum, via Bloomberg. LearnSprout’s software lets teachers track student progress and test scores, organize class achievement targets and more school-oriented features. The acquisition follows Apple’s announcement of iOS 9.3, which includes several major new features for iPads in education, including multi-user account switching.
LearnSprout’s features were mainly marketed at PC and Mac users. With an Apple acquisition, it is likely the technology will be ported to iOS as Apple continues to push iPad into education sectors.
Education Stories January 27, 2016
Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.
Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.
Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.
So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?