september 10 ▪ August 29, 2014
september 10 ▪ September 10, 2013
Today at Apple’s iPhone event today in Cupertino, CEO Tim Cook kicked things off with the usual company updates since last checking in. After talking briefly about its iTunes festival and its latest expansion to the Stanford, CA retail store, Cook mentioned that Apple will hit 700 million iOS devices sold by next month. That’s up 100 million devices in just a few months since Apple announced back in June that it hit the 600 million device mark.
Cook also provided some numbers on the iTunes festival noting that the event is now in its seventh year and reaches 100+ countries with live streams. He also said that around 20M people applied for tickets.
september 10 ▪ September 3, 2013
Apple has just sent out invites for their September 10th event, scheduled for 10 AM PST, via The Loop. Apple is hosting the event on campus in Cupertino.
The invite reaffirms expectations that Apple will launch two new models of iPhone for the first time, dubbed the iPhone 5S and the iPhone 5C. As indicated by the numerous case leaks over the last few months, the iPhone 5C is expected to be available in a variety of colors. The invite seems to back this up, showing many different colored dots and uses the strapline “This should brighten everyone’s day”, which further hints at the possibility of different colors.
For the 5S, the design will be similar to the current iPhone 5, with improved internals (such as a faster, more efficient A7 processor), a possible fingerprint sensor and be offered in a gold variant, alongside the usual black and white color choices.
Apple will announce the official launch dates for these new devices at the event. Apple’s behaviour in the previous years would suggest that the new iPhones will be available to buy on the 20th September, two weeks after their announcement. On Friday, we reported that Verizon is blocking employee vacations between the 18th and the 22nd of September, a very good indicator that new iPhones will be released in this timeframe.
september 10 ▪ August 28, 2013
Leading up to the unveiling of a new lower-cost plastic ‘iPhone 5C’ expected at Apple’s September 10 event next month, Apple is looking to hire an “experienced plastics material engineer” to work on iPhones and iPads. The engineer would join Apple’s iPhone/iPad Materials team and must have “extensive experience in plastic material properties, part design and fabrication.” While we know the current iPhone and iPads do use some internal plastic parts, the job listing also makes mentions of aesthetic requirements as well as experience in “plastic materials and design for manufacturing in terms of geometry and cosmetic quality.” That could be a hint the position will involve more than just the design of internal plastic parts.
There have been a ton of unconfirmed leaks claiming to show the plastic lower cost iPhone’s colourful back casings, but we posted the first photos of the next gen full-sized iPad back in January showing the device will borrow its design aesthetic from the iPad mini. It would be a stretch to imagine Apple might be working on a lower-cost, plastic iPad, but it is something it prototyped early on. Apple is expected to unveil the new lower-cost plastic iPhone alongside the new iPhone 5S at its event next month. There have been some conflicting reports this morning regarding the iPads, but we’re still expecting new iPads to be announced a later event.
september 10 ▪ August 15, 2013