5S Stories March 21, 2016

AAPL: 105.91

-0.01

The “iPhone SE” is now official as Apple today unveiled the device on stage at its ‘Let us loop you in’ press event in Cupertino.

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Who will buy the iPhone SE? Data shows that over 35% of iPhone users are still using a 4-inch device…

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5S Stories March 2, 2014

Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

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5S Stories February 6, 2014

Incipio’s NFC-enabled iPhone case for ISIS payments now available to Verizon customers

First launched by AT&T at the end of last month, Verizon announced today that it too will be selling Incipio’s Cashwrap iPhone case that builds in an NFC chip for using the ISIS mobile wallet service. The Google Wallet competitor was previously only available to Android users and is backed by a number of major mobile carriers and credit card companies. It’s supported at around 200k contactless payment locations in the US so far and, like Google’s Wallet app, also supports loyalty reward programs. To go with the case, the ISIS Mobile Wallet for Verizon app is also now available on the App Store.

To celebrate the national launch of the new Isis Mobile Wallet, Verizon Wireless customers will receive $10 when they download Isis Mobile Wallet and activate a new American Express Serve Account, as well as an additional $10 after their first tap-to-pay transaction at a Verizon Wireless location.

The Incipio Cashwrap ($69) is available now through Verizon for iPhone 4, 4S, 5, and 5s in Black and requires the ISIS mobile app for Verizon from the App Store. It’s also available in several other colors for the same price through AT&T.

5S Stories February 5, 2014

Apple posts new 30-second iPhone ad created from Burberry fashion show footage

[youtube http://www.youtube.com/watch?v=iKcBNbRSdyI]

In September of 2013, Apple and Burberry partnered up to shoot an entire fashion show using only iPhones. Today Apple released a new thirty-second ad for the iPhone 5s that features footage from the show combined with behind-the-scenes footage of the iPhones used to document the event.

The show was filmed with fourteen different iPhones throughout the venue just prior to the public release of the phone to the public.

5S Stories January 27, 2014

During today’s earnings call, Apple CEO Tim Cook noted that the iPhone 5c was the most popular choice among new iPhone users. However, the colorful new lower-end device did not meet the company’s expectations in sales. Despite the fact that iPhone 5s sales came in above Apple’s target, the iPhone category overall significantly missed analysts’ projected sales mark of 55 million units.

It’s likely that Apple misjudged the low-end smartphone market here, believing that users would jump at the chance for a “new” iPhone at a lower price than usual. Smartphone shoppers don’t seem to be taking the bait, instead opting for the more expensive, more “premium” 5s or going elsewhere. It’s hard to say they’re making the wrong call, considering that the iPhone 5c is actually much closer in specs to the previous generation than it is to the latest model, which seems to be more than worth its $100 premium.

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