Apple has picked up a few new hires and advisors to assist its growing Watch team ahead of the Apple Watch launch currently on track for March. Among them, Apple has recently hired another executive from the fashion industry, this time from Louis Vuitton, in addition to two new hires from the medical industry. Read more
Early testing of an iPhone app developed to detect melanoma – the most dangerous form of skin cancer – found an accuracy rate of around 85 percent. This is similar to that achieved by specialist dermatologists, and more accurate than examination by primary care physicians.
Melanoma, usually caused by too much exposure to the sun, is responsible for around three-quarters of all skin cancer deaths. It’s dangerous because it can spread quickly if not caught at an early stage, but surgery has a high success rate if the condition is detected and treated soon after symptoms appear … Read more
Researchers at Stanford University’s School of Medicine have developed two low-cost iPhone adapters that provide images of the eye that usually require specialist ophthalmology equipment costing tens of thousands of dollars. The university hopes that it will be useful both for primary care physicians in the U.S. as well as rural medical centres in developing countries.
The adapters make it easy for anyone with minimal training to take a picture of the eye and share it securely with other health practitioners or store it in the patient’s electronic record.
“Think Instagram for the eye,” said one of the developers, assistant professor of ophthalmology Robert Chang, MD … Read more
Apple hired Sally Cole as the Director of Employee Communications last month. Cole comes from cross-town rival Google, where she served as the Director of Internal Communications for almost six years. The Scarsdale native has a B.A. in history from Yale and a J.D./M.B.A. from nearby Stanford University, from which both companies hire liberally.
As someone intimately familiar with Internal Communications at Google, Cole’s experience could prove very valuable at Apple. Apple is rumored to be after Google Maps employees, for instance, where Cole’s Rolodex could prove “fruitful.” Google and Apple previously had a “no-poach” agreement instituted by former Apple CEO Steve Jobs. Clearly, that is no longer the case.
Stanford University’s Silicon Valley Archives currently holds “the largest assembly of Apple historical materials” stored within hundreds of boxes taking up over 600 feet of shelf space in an undisclosed facility outside San Fran.
The Associated Press published a story today detailing their recent visit to Stanford’s Apple Collection, which contains in-house video Apple recorded in the 80s, blueprints for early Macs, user manuals, company shirts, and drafts of Steve Jobs’ speeches.
Stanford historian Leslie Berlin had this to say about the collection:
“Through this one collection you can trace out the evolution of the personal computer. These sorts of documents are as close as you get to the unmediated story of what really happened.”
While you may have heard versions of how the name Apple came to be, an interview recorded with Wozniak and Jobs in the 80s (originally meant to be an in-house video for employees) has the two men recalling the exact moment:
Woz: “I remember driving down Highway 85. We’re on the freeway, and Steve mentions, `I’ve got a name: Apple Computer.’ We kept thinking of other alternatives to that name, and we couldn’t think of anything better.”
Jobs: “And also remember that I worked at Atari, and it got us ahead of Atari in the phonebook.”
That video and others were donated to Stanford in 1997 after Jobs returned to the company and plans for an in-house Apple museum were cancelled. Also included in the collection is this “Blue Busters” Ghostbusters-style internal ad featuring Apple executives, embedded below. The ad was originally shown in October 1984 at an international sales meeting in Hawaii. Blue Busters is obviously a not so subtle reference to their biggest competitor at the time, IBM.