up ▪ April 24

In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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up ▪ January 28

up ▪ September 29, 2014

Now that Apple has announced its entry into the fitness-tracking wearable space with the Apple Watch, Jawbone, the makers of the UP and UP24 activity trackers, has introduced a version of its UP iPhone app that works without requiring the fitness band. Instead, the new version of Jawbone’s health and fitness iPhone app adds support for Apple’s HealthKit feature and Health app on iOS 8 making UP’s software for tracking activity and sleep as well as logging meals more valuable to iPhone users wanting to fill the new Health app with data. expand full story

up ▪ August 25, 2014

Activity trackers can be a good way to monitor not only exercise but also sleep patterns – and now Jawbone’s UP device seems to have found a third application, as an earthquake tracker. The above graph shows the moment at which the magnitude 6 earthquake hit Napa, California, at around 3.20am …  expand full story

up ▪ July 16, 2014

up ▪ April 30, 2013

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