up Stories June 1, 2016

AAPL: 98.46

-1.40

Last week, a report emerged claiming that Jawbone, the company behind many Bluetooth speakers and fitness wearbles, was going to stop making its UP line of fitness trackers. At the time, it was reported that the company would stop selling its UP2, UP3, and UP4 trackers. Now, however, Jawbone CEO Hosain Rahman has shared a blog post saying that last week’s report is “unequivocally false.”

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up Stories April 24, 2015

In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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up Stories January 28, 2015

Jawbone introduces marketplace for partner apps and hardware

Fitness gadget maker Jawbone announced today that it has launched a new “partner marketplace” for third-party apps and hardware that work together in an attempt to embrace the “Internet of Things.”

The new store features “smart home” products like the Nest Learning Thermostat and other automation tools, such as Automatic’s driving assistant. Software, like the Sleepio app, are also available.

up Stories September 29, 2014

Now that Apple has announced its entry into the fitness-tracking wearable space with the Apple Watch, Jawbone, the makers of the UP and UP24 activity trackers, has introduced a version of its UP iPhone app that works without requiring the fitness band. Instead, the new version of Jawbone’s health and fitness iPhone app adds support for Apple’s HealthKit feature and Health app on iOS 8 making UP’s software for tracking activity and sleep as well as logging meals more valuable to iPhone users wanting to fill the new Health app with data. expand full story

up Stories August 25, 2014

Activity trackers can be a good way to monitor not only exercise but also sleep patterns – and now Jawbone’s UP device seems to have found a third application, as an earthquake tracker. The above graph shows the moment at which the magnitude 6 earthquake hit Napa, California, at around 3.20am …  expand full story

up Stories July 16, 2014

Jawbone’s UP iPhone app gets new weight management & food-tracking features

Jawbone today announced new weight management and food-tracking features via an update for the UP by Jawbone fitness tracking app that pairs with its UP wearables.

Jawbone’s entirely new food-tracking interface for UP helps you simply log food and water, quickly assess the healthiness of foods, and easily track progress toward your target weight… The UP Insight Engine™ provides intelligent guidance around your food choices, calorie consumption and weight goals, helping you understand how each of those is related to activity and sleep.

Highlights for the version 3.2 update include the ability to set goals for weight and calorie intake while using new tools for logging and tracking food consumption. It’s also teaming up with food apps like HealthyOut, Munchery, Nutrisystem, and PlateJoy to sync data and automatically track food ordered through those services.

The updated iPhone app is available on the App Store now.

More details on the new features are in the company’s press release below:

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