Geraldine Viswanathan appears in Hala by Minhal Baig, an official selection of the U.S. Dramatic Competition at the 2019 Sundance Film Festival. Courtesy of Sundance Institute | photo by Parrish Lewis All photos are copyrighted and may be used by press only for the purpose of news or editorial coverage of Sundance Institute programs. Photos must be accompanied by a credit to the photographer and/or 'Courtesy of Sundance Institute.' Unauthorized use, alteration, reproduction or sale of logos and/or photos is strictly prohibited.

Apple is active at this year’s Sundance Film Festival, which officially kicked-off last Thursday. Variety reports this evening that Apple’s first purchase at Sundance is a film called “Hala,” which is described as a coming-of-age drama.

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The film is written and directed by Minhal Baig, with Jada Pinkett Smith serving as executive producer. It’s unclear how much Apple paid for the film.

Baig’s project centers on seventeen-year old Hala, navigating the conflicting worlds of her traditional Muslim household and her modern high school.  As she struggles with her identity, she uncovers a secret that could destroy her nuclear family.

The film stars Geraldine Viswanathan in the title role, as well as Purbi Josh, Azad Khan, Gabriel Luna, and Anna Chlumsky.

Apple has generally focused on TV series for its upcoming streaming service but has made a handful of notable film acquisitions as well. Apple has had some presence at Sundance since at least 2016. Likewise, the company has sent executives to other festivals such as the Toronto International Film Festival. Earlier this month, the company inked its first film collaboration with A24, as well.

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