Apple’s 50th anniversary celebration continues, this time with a fascinating new video from The Wall Street Journal.
In the video, WSJ columnist Ben Cohen to takes a walk down memory lane alongside Tim Cook, including rare Apple prototypes and other archival material that even Cook himself had never seen before.
“A lot of this I’ve seen for the first time in preparing for the 50th anniversary,” Cook said.
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Apple has released a new version of App Store Connect for iPhone and iPad. The new version includes accessibility improvements, support for 11 new languages, and more.
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Apple shipped new AirTag firmware yesterday, the first update since AirTag 2 launched earlier this year. And now thanks to official release notes, we know that the new firmware improves AirTag’s anti-stalking feature.
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As promised, Apple has released a new version of iOS 18 for all iPhone users. The update comes in response to the growing proliferation of a new exploit chain known as DarkSword.
Today’s update comes in the form of a new build of iOS 18.7.7 with build number 22H340 for all iPhone models.
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Apple CEO Tim Cook has shared a memo with the company to mark its 50th anniversary. Naturally, Mark Gurman is first to share the company-wide communication outside of Apple.
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This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
April 1, 1976: 50 years ago, Apple was founded. 40 years later, to the date, I was a 25-year-old embarking on a health and fitness journey, and Apple was right at the core.
April 1, 2016: I started an Apple Watch workout streak that helped guide me to running. I’d never run in my life at 25, but I started closing rings on my watch with a used elliptical at home. By fall, I was running, and by New Year’s Day, I had lost 50 pounds.
April 1, 2017: I ran my first-ever 5K race. It was the “2017 Superintendent’s 5K Challenge: A Race for Education” in Miami, Florida. My 3.1-mile run time clocked in at 26 minutes 46 seconds with an 8-minute, 36-seconds pace per mile. I ranked 151 out of 2231 participants.
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Eddy Cue, Apple’s senior vice president of Services and Health, will make a video podcast appearance this afternoon as part of Apple’s 50th anniversary.
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CarPlay in iOS 26.4 unlocked access to a new category of apps: third-party AI assistants like ChatGPT, which just shipped its new CarPlay app yesterday. Here’s why these new apps offer a glimpse at what to expect from iOS 27 and the new Siri.
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It makes sense that Apple TV 4K customers are vocal about the lack of new hardware. The current set-top box, introduced in 2022, runs the risk of breaking a record no one wants to see happen.
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This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
In 1994 Steve Jobs sat down with the Santa Clara Valley Historical Association for what I imagined they expected to be a simple interview. It was anything but. In a matter of a few minutes the Apple co-founder shared some of the most profound advice I have ever heard anyone in a position of power give.
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As part of Apple’s 50th anniversary celebrations, Apple CEO Tim Cook sat down with Esquire for an in-depth conversation. In the interview, Cook discussed his memory of Steve Jobs, remarking that Apple is “definitely still his company.”
Cook also once again discussed his strategy for interacting with the Trump administration and politicians around the world.
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The Amazon spring sale is over, but today’s 9to5Toys Lunch Break is loaded with notable deals including the return of AirPods Pro 3 down at $199 holiday pricing as well as the all-new 24GB M5 Pro MacBook Pro at $149 off and the 48GB at $199 off – we also have $199 off the M5 Max models. The new 2026 Apple Studio Display XDR is now $400 less than it was yesterday (as we reported this morning) and we also have an ongoing discount on David Pogue’s new “Apple: The First 50 Years“ hardcover book at 32% off via Amazon. Head below for a closer look and even more.
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The iPhone Fold is coming later this year, with all the obvious foldable design basics like a hinge, folding display, and more. But rumors indicate the iPhone Fold will also have several unique design features that are firsts for Apple beyond these basics. Here’s what’s coming.
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This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
On Apple’s 50th anniversary, it’s somewhat worrying that I’m old enough to have been an Apple guy almost from the very start. The above photo shows the OG me with the OG Macintosh in 1984. Oh, and a rotary-dial telephone just to complete the museum exhibit look.
I never used an Apple I, but I did use an Apple II fairly extensively – and I’ve been a Mac guy literally from day one. So of all the Apple products I’ve used over the years, which ones stand out for me … ?
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Apple issued a rare price drop on an existing product with the VESA mount adapter version of the Studio Display XDR. It turns out customers who already spent the full original price will receive a refund.
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iOS 27’s biggest changes are reportedly going to focus on overhauling Siri with new features and expanding Apple’s assistant in key ways. And though the wait for an all-new Siri has been long, the coming changes sound very exciting.
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This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
It’s hard to put into words what Apple means to me. I know it’s odd to hear anyone say that a corporation “means” anything to them. But Apple’s not just a company, it’s an idea cooked up by two crazy ones in a garage 50 years ago.
It’s been a driving force in my life since I was conscious enough to know what a computer was. Apple taught me from a very young age to be curious not just about technology, but about everything.
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There are 100s of different docking stations and USB-C hubs for your Mac mini. They all tend to look and do roughly the same thing: they add a variety of additional ports to your Mac. So when I saw this retro Macintosh-inspired docking station that not only adds ports to your Mac mini but also a display and perfectly slides on top of it, I knew I had to check it out. Late last year, I reviewed the Kickstarter version and loved it, but now it’s officially available everywhere, and they added an even better and faster 80Gbps version. Here is what you need to know.
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Apple’s 50th birthday is also the official release date for one new Apple product: AirPods Max 2. Apple announced the new headphones in March before opening pre-orders and quoting deliveries on April 1. AirPods Max 2 can be purchased at Apple Store locations starting today as well.
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This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
A lot of folks are going to find themselves thinking about a company today. That’s great, I’m one of them, but the best way to celebrate Apple and its contributions to society is to make something wonderful yourself. After all, that was what Steve Jobs believed.
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Apple TV has a packed April ahead, with new and returning series, a big movie premiere, a trio of sports offerings, and more. Here’s everything new coming to Apple TV in April.
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This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
Fifty years ago today, Steve Jobs, Steve Wozniak, and Ronald Wayne incorporated Apple Computer. From a garage in Los Altos to the world’s most valuable brand, the company these three men founded has gone on to change the very fabric of our society. We wanted to celebrate this milestone with a series of stories about what makes Apple, Apple. We want to talk about the ethos, the idea that is Apple and the cultural impact it has had beyond the products themselves.
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If there are two universal truths about mobile carriers it’s that unlimited plans never are, and companies will always try to find ways to kick you off legacy plans. If you’re on a legacy AT&T plan, look out for price hikes this month …
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Today, Anker is releasing its new Nano Power Strip, initially unveiled at CES 2026. It clamps onto the side of your desk and offers 10 ports, making it a great add for managing power without a load of mess. It’s available for purchase starting today.
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