Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.
He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.
Today, Marcus co-hosts several tech-focused shows at Gigahertz FM, a Brazilian podcast network he co-founded in 2022 with 9to5Mac’s own Guilherme Rambo. Outside of Gigahertz FM, he also hosts IA Sob Controle, a podcast featuring in-depth interviews and news about artificial intelligence.
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Sensor Tower has published its annual report, offering insights, trends, and data on the global mobile app market. Here are the main takeaways.
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For the third year running, Apple has secured the top of Brand Finance’s Global 500 ranking, with an estimated brand value of $607 billion. Here are the details.
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A new report by The Information claims that Apple has been developing an AirTag-sized wearable that could be released “as early as 2027”. Here are the details.
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Adobe has announced multiple AI-based features that are rolling out to Acrobat and Express, including the ability to create audio podcasts from files. Here are the details.
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One of Apple TV’s best-reviewed shows is back, with new episodes premiering every Wednesday through March 11. Here’s what to expect from this season.
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Following a seemingly endless stream of legal challenges and setbacks in multiple European countries over the legality of the App Tracking Transparency feature, Apple won a key court ruling in France today. Here are the details.
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Update, 9:22 p.m. ET: The outage is now even more widespread, affecting a total of 29 systems and services for end-users and developers. See new details below.
Update, 11:57 p.m. ET: All issues have been resolved.
Apple’s System Status page confirms the ongoing outage, although the issue might not be affecting all users and developers worldwide. Here are the details.
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Following last month’s announcement that Apple Fitness+ would launch in Japan “early next year”, the service is now available. Here are the details.
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Investigation stems from a complaint filed by Texas-based company UnaliWear, and targets several other wearables. Here are the details.
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The newest Powerbeats Fit ad leans into New Year’s resolutions, built around Godso’s training philosophy of putting in the work. Watch it below.
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A new report from Counterpoint Research shows Apple offsetting China’s smartphone slowdown thanks to the iPhone 17 line, and topping the market in the last quarter of 2025. Here are the details.
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Apple is rolling out new firmware updates for four Magic Keyboard models for the iPad Air and the iPad Pro. Here are the details.
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After confirming that The Last Thing He Told Me would return on February 20 for an eight-episode run, Apple TV revealed the official season 2 trailer today. Watch it below.
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An effort led by security research lab CovertLabs is actively uncovering troves of (mostly) AI-related App Store apps that leak and expose user data, including names, emails, and chat history. Here are the details.
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Update, Feb 2: Apple has now pulled the remaining regional trial links. The original post follows below.
Apple may have replaced standalone 3-month trials of Logic Pro and Final Cut Pro with Apple Creator Studio’s 1-month test period, but there’s one way to still get up to 90 days of access, at least for now. Here’s how to do it.
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Over the holiday break, I finally decided to take the plunge and get a new iPhone after four years holding on to my iPhone 13 Pro Max. Here are the main differences I’ve been noticing so far.
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Google is working on an on-device data migration feature on iOS that will let Safari users import their browsing data directly into Chrome. Here are the details.
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One of the longest-standing wishlist items for users of the web-based version of WhatsApp is at last on the way. Here are the details.
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With a new tool called Mobile Apps by Replit, users can describe their idea, let Replit do its thing, and then scan a QR code to test the app on their iPhones. Here are the details.
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Apple celebrated today the reopening of its Sainte-Catherine store, where it more than doubled its footprint after being relocated to a revived historic building in downtown Montreal. Here’s a closer look.
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Apple is gearing up for one of the most anticipated halftime performances in a while, for a wide variety of reasons. Watch the trailer below.
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Apple and New Jersey consumer protection officials have settled a state investigation that found repeated pricing and refund policy violations in Apple stores. Here are the details.
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The VSCO app is adding yet another AI-based feature to help photographers with their workflows: prompt-based image editing. Here’s how it works.
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In a new investor note, analyst Jeff Pu reiterated that the upcoming iPhone Fold will rely on Touch ID rather than Face ID, and listed hardware details for all iPhone 18 models expected in 2026. Here are the details.
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