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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

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Cook talks Apple TV, iMessage, innovation at shareholders meeting as all management proposals approved

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<a href="https://twitter.com/setteBIT/status/439458564189335552">Image via SetteB.it</a>

This morning, Apple is holding its 2014 official shareholders meeting from its Infinite Loop campus in Cupertino, California. The proceedings are just beginning, and Apple executives are expected (per usual) to field questions from attending shareholders.

One of the orders of business at this meeting is voting to approve or reject both proposals from Apple’s management and shareholders. Bloomberg‘s Jon Erlichman reports that shareholders have rejected every proposal created by other shareholders while all proposals from Apple management have been approved…


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Apple Stores discounting Apple TV w/ $25 iTunes card ahead of new hardware rumored for spring

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Update: Apple has confirmed the promo, and according to the T&C online orders are also eligible.

According to our sources, Apple retail employees were informed this morning that beginning today, anyone who purchases an Apple TV from Apple will receive a free $25 iTunes gift card. As of right now this promotion seems to only be available at brick and mortar locations, but we will update this post if it pops up at the Apple online store. The promotion is scheduled to end on March 5th. iTunes gift cards can be used to download movies, music, apps, and more.

Here’s what we know so far about the incoming next-generation Apple TV hardware:

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OS X 10.9.2 breaks AirPlay Mirroring and desktop extensions to external monitors for some users

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A number of Mac users in an Apple Support Communities thread are reporting that Apple’s 10.9.2 update to Mavericks has broken AirPlay Mirroring to Apple TV and the ability to extend desktops to external monitors.

I just updated to 10.9.2 and now when i try and airplay mirror to my Apple TV, it sends the audio but just shows a black screen and i can’t drag anything to it. It doesn’t show any of the options for external displays in the displays section of System Preferences … 
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ABC streaming Oscars to its apps for some, ESPN adds conference feeds to Apple TV

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(via Oscar Blog)

Even before Apple introduces an expected refresh to its streaming set top box sometime this year, several content providers are making the current platform even richer with more and more content. Two big players, ESPN and ABC, will be providing content new to the Apple TV very soon, Variety reports. Starting with ABC, the network will stream the Oscars on Sunday live through its Watch ABC apps for subscribers in select cities (details below). ESPN, for its part, has announced dedicated channels within its Watch ESPN app on Apple TV and Roku for following 15 different conferences.
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WWE Network comes to Apple TV with in-app subscriptions as service debuts

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Update: The WWE Apple TV app is now live for users in at least the US and Canada.

Following rumors back and forth regarding the new WWE network launching today, the company has just announced that the service will be available to Apple TV users. WWE confirmed to us in a statement that the Apple TV app will arrive today.

The Apple TV app will provide access to all 12 live WWE Pay-PerView events including WrestleMania, original programming from the network like reality shows and documentaries, as well as 24/7 programming from WWE and a ton of on-demand content.

The update appears to have hit Apple TVs (at least in the US or Canada) with the ability to access the network and purchase subscriptions. The subscription-based WWE network allows users to sign up for service directly within the Apple TV app using an iTunes account. The company notes that subscriptions purchased through Apple TV are “billed as a single charge of $59.99 (plus applicable tax) for the six month subscription period.”
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Opinion: Will the spring launch of Amazon/Nexus/Apple TV signal the beginning of the end of live, broadcast TV?

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Streaming TV is heating-up. We’re expecting a new Apple TV box to be announced in April, Amazon looks set to launch its own box in March and Google is reputed to be not far behind with a Nexus-branded box.

So-called cord-cutting – people who give up their cable TV subscriptions in favor of streaming content over the web – is growing in popularity. Mobile TV viewing on tablets is increasingly common.

All of which makes me wonder whether we’re witnessing the beginning of the end of live TV … ? 
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Amazon’s long-rumored Apple TV competitor to launch next month?

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Image: digitaltrends.com

Amazon’s TV box, which the company is believed to have been working on for around a year, is to be launched next month, according to unnamed content distribution sources cited by re/code – ahead of the new version of the Apple TV box expected to be unveiled in April.

People I’ve talked to who are partnering with Amazon believe the company is aiming for a March rollout […]

Sources tell me Amazon’s box will be powered by Google’s Android operating system, which is also not a surprise — Amazon’s Kindle Fire tablets use a “forked” version of Android … 
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Wall Street Journal corroborates new Apple TV incoming, but says content plans have been scaled back

The Wall Street Journal has published a report that largely corroborates what Bloomberg said earlier; a new Apple TV is under development with Apple currently in negotiation stages for content deals, with at least Time Warner Cable. However, the Wall Street Journal adds some new information about what these talks entail.

Initially, it appears that Apple wanted an independent Apple TV product to offer TV shows and films exclusively over the Internet. However, now it appears that Apple is scaling back some of its ambition due to resistance from content companies.


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Bloomberg reiterates new Apple TV incoming, April introduction and Christmas launch

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Following our reports in recent months that Apple was looking to introduce a revamped Apple TV set-top box sometime around the month of March, Bloomberg is out with its own report today confirming much of what we’ve already reported. The report claims Apple is currently planning to launch the new Apple TV set-top box as early as April:

Apple Inc. (AAPL) is planning to introduce a new Apple TV set-top box as early as April and is negotiating with Time Warner Cable Inc. and other potential partners to add video content, according to people with knowledge of the matter.

In January we reported that Apple was working testing the new box that could include a revamped operating system and possibly app and game support for sometime in the first half of 2014. We also reported that Apple was testing upgraded hardware that included built-in AirPort Express 802.11ac router functionality and versions that include a built-in TV tuner to control existing cable boxes. Most recently we reported that code in recent builds of iOS 7 point to refreshed hardware, at least internally. Bloomberg today confirmed a couple of the same details including a new interface for navigating content. It also said the hardware will include a faster processor.

Bloomberg adds that a launch of the product is currently planned for Christmas but that might change if Apple isn’t able to nail down deals with content partners in time. Content from Time Warner has been rumored to be arriving soon for quite a while now, but negotiations are still ongoing according to Bloomberg’s report from today.


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New Apple TV hardware references already appearing in iOS 7 builds

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We reported last fall that a revamped Apple TV set-top-box is in the works, and then we learned earlier this year that the new box would likely be introduced in the first half of 2014. Sources said at the time that the new model would be redesigned (at least on the inside) and would sport new content (perhaps a true App Store or gaming functionality). Since that time, sources indicated that internal prototypes for the new device include AirPort Express-like functionality, a form of enhanced iOS gaming integration, and a TV tuner component for connecting to existing cable setups.

Now, we have located a reference to the next-generation Apple TV inside of iOS 7 software builds:


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Apple TV: Meet the Beatles. New channel celebrates 50 years since US debut

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Apple has created a dedicated channel for The Beatles in celebration of the 50th anniversary of the first U.S. appearance of the 60s pop group on The Ed Sullivan Show. The show footage is available “for a limited time,” and you can listen to the U.S. albums which are also available on iTunes for the first time … 
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Apple buying Internet infrastructure to boost performance, possibly prepare for television

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One of Apple’s existing data centers

The WSJ reports that Apple has been quietly making major new investments in Internet infrastructure in a move which may simply be designed to boost the performance of its existing online services, but which could also be in readiness for its upcoming television product.

Bill Norton, chief strategy officer for International Internet Exchange, which helps companies line up Internet traffic agreements, estimates that Apple has in a short time bought enough bandwidth from Web carriers to move hundreds of gigabits of data each second.

“That’s the starting point for a very, very big network,” Mr. Norton said … 
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Apple TV graduates from hobby/accessory to product line ahead of major changes

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Apple appears to be putting its ducks in a row ahead of major Apple TV changes. Alongside last night’s changes to the Apple Online Store to promote Valentine’s Day specials, Apple added an entire Apple TV section.

The Apple TV is now promoted as a full product line alongside Macs, iPads, iPods, and iPhones. Previously, the Apple TV did not have its own section, and it was simply tucked away as an accessory in the dwindling iPod department.

Not only does the Apple TV now have its own section, but it now has promoted and dedicated accessory, AppleCare, refurbished, and community question/answer sections.

Of course, the timing of the Apple TV’s “graduation” is interesting. Last week, we reported that Apple is working on a new version of the Apple TV set-top-box that will integrate new content (such as apps).

If Apple were to launch such a product in the near-future, it would make sense for it to have a dedicated, unhidden spot on Apple’s online store. And, based on what we’re hearing, the new Apple TV will certainly deserve to be called more than a “hobby.”

And we have some more information on why…


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Apple adds Red Bull TV channel to Apple TV

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In a quiet over-the-air update today, Apple has just added a new Red Bull TV Channel for Apple TV users. The content is similar to what is offered already through the Red Bull TV website and iOS apps with a selection of action sports, music, and lifestyle related video series including both on-demand and live content. That includes clips, full-length episodes, as well as live coverage of events and more.
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9to5Toys Last Call: Sony NEX-3NL digital camera $290, Apple TV $80, Modern Combat 4 FREE, Toshiba 1.5TB $70, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Last Call updates:

 

Sony NEX-3NL/B Compact Interchangeable 16-50mm Lens Digital Camera Kit (Black): $290 Shipped

Apple TV 3rd gen. w/ 1080p streaming $80 shipped (Reg. $99)

IGN’s Free Game of the Month is Modern Combat 4: Zero Hour ($6.99 value)

Toshiba Canvio 1.5TB Portable USB 3.0 Hard Drive: $70 shipped

Other great deals from today:


More great deals still alive:

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The iRing is real! Though it’s nothing to do with Apple TV …

We admit we’ve enjoyed making fun of Brian White’s claim that the long-rumored Apple television would be controlled by an iRing, not least because he just won’t stop predicting the imminent arrival of the television itself (last we heard he was expecting it at the end of last year).

But now he can take heart from the fact that the iRing actually exists, even if it has nothing to do with Apple television, and looks nothing like the various mockups that did the rounds in the wake of his claims. It can be yours for just $25.

Don’t expect much tech for your twenty-five bucks, however: it’s just a piece of plastic with some printed dots on it.

iRing is a simple double sided ring that fits comfortably between your fingers. On one side is an engraved linear pattern of three dots, on the other is an engraved triangular pattern of dots. iRing uses the front-facing camera on your device and advanced volumetric positioning algorithms to recognize and determine the exact physical location of the ring in relation to the device camera. This precise reading of the physical location of the ring is converted into MIDI control messages that are easily read by your music apps

IK Multimedia plans to launch the ring sometime this quarter, initially aimed at DJs for controlling the company’s own music apps. The company does, however, hope that other developers will want to support the device, and is inviting interested parties to contact them.

[youtube=http://www.youtube.com/watch?v=Ya0VkjuShJI&feature=youtu.be]

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9to5Toys Last Call: Retina iPad mini $375, Apple TV $82, Sony RX100 Cyber-shot $400, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Apple iPad mini w/ Retina display 16GB WiFi $375 shipped (Reg. $399)

Apple TV 3rd gen w/ 1080p: $82 shipped (Reg. $99)

Sony RX100 Cyber-shot 20.2 MP digital camera w/ Carl Zeiss lens (black): $400 shipped (Reg. $650)

Other great deals from today:


More great deals still alive:

Opinion: What might we expect from Apple in 2014?

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Image: wallsfeed.com

Tech journalists don’t often have to battle our way across hostile terrain in sub-zero temperatures, fight crocodiles with our bare hands, or abseil from helicopters to rescue hostages (though that remains my cover story for the time I broke my elbow by tripping up in an airport).

We do, however, occasionally do something almost as dangerous: make predictions about the tech future, knowing full well that our words remain forever archived on the web for people to dust off a year from now and gleefully point out just how wrong we were.

This is never more risky than in the case of Apple, a company notoriously secretive about its activities, and where there are way more false rumors than reliable ones. But hey, what’s life without a little adventure? So here are my predictions on what I think we can expect from Apple next year … 
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Tim Cook tells employees Apple has ‘big plans’ for 2014 that ‘customers are going to love’

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This morning, Apple CEO Tim Cook sent a lengthy memo to employees as a reflection of the soon-ending 2013 and the upcoming year of 2014, according to multiple sources. In the letter, Tim Cook discusses people experiencing Apple products this holiday season, the Apple products launched throughout 2013, and corporate initiatives. “This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work,” Cook says in the beginning of the email.

Cook notes Apple’s new manufacturing process for the Assembled in the USA Mac Pro and calls iOS 7 an “extraordinarily ambitious project.” “We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas,” Cook told employees. Cook also notes his pride over Apple reaching 50 billion App Store app downloads this year. Apple reached this milestone in approximately five years…


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9to5Toys Lunch Break: Tons of iOS/desktop game deals, Airbender BT iPad Air keyboard $37, iTunes 15% off, more

Take a few minutes out of your lunch break to cash in on limited time deals. Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Game/App Deals: Digital games sale up to 80% off, Disney/Warner Bros. iOS apps, Angry Birds Star Wars FREE, iOS freebies, Blu-rays, more

Airbender Bluetooth Air Keyboard in Matte for iPad Air: $37 shipped

$50 iTunes gift card for $42.50: Save 15% on future apps, music, movies, more

The winner of the Dropcam giveaway is Greg H. (@ghomyak) Congratulations!


Other great deals from today:


The best deals that are still alive:

Apple adds Sky Sports to Apple TV for UK users

Apple has added a couple of new channels to the Apple TV for UK users. The addition of Sky Sports (provide through Now TV) makes live sports available to UK owners of Apple TV for the first time without the need for a cable subscription. Users can buy £9.99 day passes and get unlimited access to all six Sky Sports channels encompassing the Barclays Premier League football matches, cricket, F1 racing and more.


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Behind the scenes look at Apple TV app development w/ the new Bloomberg channel

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Unlike its developer program and vast ecosystem of apps on iOS and Mac, there’s not much we know about Apple’s strategy for content on the Apple TV. There’s been a lot of talk that a much rumored refreshed Apple TV set top box— or perhaps even the rumored full-fledged TV set— might also come alongside a more open developer platform with app distribution.

For now, however, Apple is slowly and quietly behind closed doors making deals with select content partners that are building apps for the platform. How is Apple working with developers to build and approve these apps? Does it have an Apple TV SDK that could in theory be released to all developers? With Bloomberg TV today becoming the latest app to launch on the platform, we’ve talked with the people that built the app to get some insight into the Apple TV development process.
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Apple TV adds Crackle, Watch ABC, and KORTV channels in addition to Bloomberg

In addition to Bloomberg joining the Apple TV channel lineup today, a handful of other channels were added as well.

Sony’s Crackle service offers a number of television shows and movies without any subscription cost.

The new Watch ABC channel features a number of hit TV shows from the broadcaster including the new Agents of S.H.I.E.L.D series, but requires a subscription from a service provider including AT&T, Charter, Comcast, Google Fiber, Verizon FiOS, and others.

KORTV offers Korean-based content including paid video on-demand.

With all of these channels being added (and many requiring cable subscriptions), it should come as a relief to many that the next update to Apple TV offers a simplified interface for hiding channels in the main menu of the settings. Currently, hiding unused channels requires disabling channels in the parental settings.