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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Liquid Metal announces shipment of amorphous alloy parts on iPad 3 launch

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Liquidmetal Technologies just announced it has begun shipment of commercial parts to unnamed customers around the world. The announcement of the Delaware-headquartered company is conveniently timed just two hours before Apple unveils its third-generation iPad at a media even in San Francisco’s Yerba Buena Center for the Arts.

The press release reads:

Liquidmetal Technologies today announced that its manufacturing operations are currently in the midst of shipping commercial parts to several of its customers world-wide. Parts delivery began this past December with continuing shipments scheduled for the months ahead.

CEO Tom Steipp noted that customers could use his company’s amorphous alloy technology to deliver “stronger, lighter, and more corrosion resistant parts.” Although no customer has been named, Apple is known to have obtained exclusive worldwide rights to use Liquidmetal’s patented metallic glass substance in consumer electronic products.

Specifically, Liquidmetal Technologies granted all of its intellectual property to Apple in 2010. There has been some speculation that the iPhone maker is already using the alloy in batteries and the SIM removal tool, but no compelling evidence has been produced to support those claims. With that in mind, the Cupertino, Calif.-headquartered consumer electronics giant has yet to make a jump from aluminum to metallic glass in its gadgets.


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Last-minute rumor: Apple snuck Senseg’s groundbreaking haptic display technology into iPad 3?

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We are extremely skeptical about this one, but we are reposting it for the sake of discussion. According to Pocket-lint sources, Apple’s iPad 3 will include a new advanced tactile feedback technology that could add a completely new sensory input to the tablet. Unlike traditional haptic feedback that creates the sensation of physical touch with a small electrical stimulus (creating pulses that push against the finger), Apple’s solution allegedly puts an electrical pulse behind every pixel.

In theory, this would effectively create a 2048-by-1536 Retina display with so-called “textured feedback.” That is, it would add “texture” to objects on the screen when touched. Possible applications of this technology could be numerous and especially handy for both seeing and hearing issues. In addition, games would gain a whole new dimension if programmers could control screen pulses with a pixel-level accuracy and provide sensory perception of textures by varying friction between the screen and the user’s finger.

According to the article, Apple has been in talks with a Finnish startup called Senseg, the creators of advanced haptic display technology called E-Sense, depicted in the below clip. Now, when asked whether Apple licensed its technology, a company spokesperson told the publication “We won’t be making any statements until after Apple’s announcement.”

Similarly, Senseg’s technical marketing manager Petri Jekonen provided a similar answer to The Guardian newspaper yesterday:

That would be for Apple to say. My comment is no comment.

Furthermore, Senseg Senior Vice President Ville Mäkinen told Trusted Reviews that his company is “currently working with a certain tablet maker based in Cupertino.” The publication explains that the aim of Senseg’s technology is to “make a corrugated surface feel corrugated, a rough surface rough, a soft surface soft.”

On the other hand, Senseg CEO said less than four months ago that his company’s technology won’t be available for prime time for 1 to 2 years. “We’re certainly optimistic that we’ll have something in the next year. That might extend to 24 months,” he said in the below clip. The new iPad’s hardware design was likely finalized four months ago when Senseg’s CEO made those comments.

What is so special about Senseg’s technology, you ask? Read on…

[youtube=http://www.youtube.com/watch?v=5X-9-57qG9Y]


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J33 Apple TV introduced tomorrow will be $99, B82 part will be $39, iPad AppleCare +: $99

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We’ve gotten a few more tidbits about tomorrow’s Apple TV announcement (Oh, there will be a new iPad too!).  The Apple TV J33 model, MD199LL/A – J33 BEST -USA, which we’ve covered before will come in at the same $99 price point (and similar prices globally).  We know from previous reports that it will have updated hardware internally including Bluetooth 4.0 Broadcom chip as well as a higher powered processor capable of 1080P video

It will likely look the same as the current Apple TV with similar ports otherwise, though that hasn’t been confirmed.

Also, the new mystery B82 accessory part just got a price as well: $39.  We’re still not sure what exactly it is (Dock, A/V cable – currently $39, remote – currently $19, etc.).  We’re not expecting anything too spectacular however under $40.

Finally, MacRumors confirms tips that we’ve been hearing today.

Apple appears to be making a similar transition for the iPad with tomorrow’s introduction of the iPad 3, rolling out a $99 AppleCare+ for iPad warranty that would replace the current $79 standard AppleCare package.

AppleCare +, which also covers accidental damage with a $49 deductible, for iPad has shown up on a number of occasions in EasyPay as a $99 option leading our tipsters to believe that it will debut tomorrow.

We’ll be covering all the action tomorrow live, so make sure you stop back.

As always, thanks Mr. X!
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Apple granted major patent for iWallet, drawings depict iPhone with NFC, transactions via iTunes billing backend

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Ever since we first sampled the Starbucks app in September 2009, we could not help but wax eloquently how your iPhone will become your wallet. A deluge of ideas Apple has patented with NFC over time, and some interesting hirings, hint that the company is heavy into NFC. Then, in January, 9to5Mac heard from a developer at Macworld that iPhone 5 would have NFC and that MasterCard/Paypass would launch partners for an Apple-branded payment service that would span both iOS devices and Macs.

Fast forward to today, as the United States Trademark & Patent Office awards the company a major patent grant that covers the intricacies of the iWallet. According to PatentlyApple, this invention is supported by as much as 23 patent claims and dates back to the first quarter of 2009—indicating just how important it must have been to Apple.

The document outlines “techniques for implementing and defining financial transaction rules for controlling a subsidiary financial account,” allowing parents to control spending of their children, for example. Financial transaction rules are also detailed that would allow for spending limits based upon different criteria, such as a particular time period or geographic region.

The really interesting part about this are the drawings included with the patent application depicting a future iPhone with Near Field Communications (see the above illustration). The drawings indicate the use of iTunes billing system for credit card statements and records. The iWallet app could also tie nicely with a number of other utilities Apple’s been researching, such as this iPhone app for buying movie tickets.

But what’s in all this for you and me?


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Apple’s next iPad will be available on March 16th, additional launch event planned

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We’ve been told by an Apple Store source who has been reliable in the past that preparations are being made for a big Apple Store event which will culminate on Friday, March 16th.  Naturally, this points to an iPad 3 launch on the Friday just nine days after tomorrow’s announcement.  We’ve previously noted that an Apple Store in London at the world famous Harrod’s will open on that date as well as a new Store in Houston, Texas.

Speaking of Texas, Apple will NOT be putting up a temporary store at SXSW in Austin this year according to the The Austin American-Statesman.  Last year, Apple built a temporary Store at the event that coincided with the launch of the iPad 2.

Last year, Apple’s then-CEO, Steve Jobs, announced the release of the iPad 2 on March 2. The pop-up store opened at the start of the SXSW Interactive Festival on March 11, 2011. The store, at the Scarbroughs building on Congress Avenue and Sixth Street, sold the tablet, as well as accessories, during the festival.

The show runs from March 9-13 this year.

Yesterday, two simultaneous reports came out stating the name of Apple’s new product would be the ‘iPad HD’ and recently more and (iM)ore evidence points to an LTE version being announced. Today, Verizon began teasing a “Something is Coming” campaign.

Interestingly, we were told that there would be a subsequent launch event a week later but he had no further information on the the subject matter.  This could be a separate Apple product (AppleTV?) or perhaps additional International launches of the iPad.

We’ll have live coverage of tomorrow’s event as it unfolds.
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Verizon teases “Something is Coming” ahead of iPad launch (Update: AT&T too)

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It is interesting how little Verizon has to provide, yet the splash page they put up today still screams “iPad!”.

Notably, the graphic image file name is:766x385_HP_pre_NO_optin.jpg but somehow we don’t think Verizon’s big surprise is the recently discontinued HP Pre.

Update: Now AT&T has their version up:

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Apple goes directly after Google, secures full disclosure of Motorola purchase and Android roadmap

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Apple’s latest cunning move in its Holy Crusade against Android involves getting a court order to force Google, the maker of Android software, to produce documents detailing the Android roadmap and its proposed $12.5 billion acquisition of handset maker Motorola Mobility. It was not immediately clear what data Apple was exactly seeking to uncover. This is notable, because Apple is actually going after Google with this request. It is the first direct in the ongoing legal war considering Apple fought Google by proxy in the past.

According to Bloomberg, U.S. Circuit Judge Richard A. Posner ruled yesterday based on a patent lawsuit Apple filed in 2010 against Motorola that both Motorola and Google must spill relevant information to Apple, as “the Android/Motorola acquisition discovery is highly relevant to Apple’s claims and defenses.” Motorola, of course, opposed the request, offering the following argument.


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Reports claim the new iPad will actually be called the ‘iPad HD’

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According to both CNET and VentureBeat, Apple’s new iPad won’t be officially called “iPad 3,” but rather “iPad HD.” The “HD” suffix is a nod to the new iPad biggest upgrade: the high-definition Retina Display. The Verge reported last year that the new iPad would be called the “iPad HD,” so it’s worth taking a look at their surrounding iPad HD rumors from last year.

We’re not entirely buying the new name.

The Verge’s report called for some new professional software for the iPad HD, and also said the device would be marketed as a new high-end iPad, and the iPad 2 would continue to sell. However, our sources have been saying that most iPad 2 models will be discontinued, and the new iPad  will keep the iPad 2 price points. The new iPad will also include a faster chip and improved cameras, and Apple’s media event is this Wednesday.


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Aerohive’s Bonjour Gateway enables long distance iPad and iPhone printing support across enterprise

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[youtube=http://www.youtube.com/watch?v=SIUiezAsUAU]

Mobile device manager Aerohive introduced Enterprise Bonjour Gateway today for enabling Apple’s Bonjour protocol to work across multiple network segments in a corporate setting.

Bonjour allows networking hardware to automatically configure (zero-configuration), while Bonjour Gateway (PDF) essentially adds support for iPad and iPhone users to employ components like AirPrint for wireless printing wherever an AirPrint-capable printer is accessible. The feature intends to aid the growing trend of users who bring their iOS devices into work.

More information is available below.


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Study: iPad usage nearly quadrupled among the small business market in 2011

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A new national study indicates the iPad nearly quadrupled among the small business market in 2011.

The Business Journal is a Charlotte N.C.-based solutions platform for companies targeting business resolution makers. Its recent study, which is fully available on March 31, highlights Apple’s iOS tablet as “the fastest growing technology among the SMB market” due to usage growing from 9 percent in 2010 to 34 percent in 2011.

More information is available below.


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Will Apple build a 7.85-inch iOS device and deliver it in time for the holidays (Poll)?

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Mockup by CiccareseDesingn

In recent months, the increasingly unreliable Digitimes seems quite confident that “Apple is likely to launch a 7.85-inch iPad.” recent report from the publication in December claimed a 7.85-inch iPad would begin production in Q2 2012 with a launch for the fourth quarter following a “new iPad” (presumably iPad 3) in Q1. The reports keep surfacing today with Digitimes pointing to a report from United Evening News and Oled-Display referring to a “Samsung Securities” document from December that mentions a 7-inch iPad.

Starting with the Samsung document, the company claimed Apple is planning to launch a new 7-inch “iPad mini” in Q3 after the release of iPad 3 in Q1:


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Apple appeases 15 million unofficial iPhone users on incompatible China Mobile network with software fix, due shortly after iPad 3 unveiling

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China Mobile, the world’s largest wireless company with 665 million subscribers, confirmed Monday that it now hosts 15 million iPhones on its network with an average of 35,000 new iPhone activations each day. Back in October, its network hosted 10 million iPhones. People get excited about T-Mobile USA’s 1 million iPhones, so it is worth pointing out that China Mobile’s number is more than seven times larger than what Sprint has—and it is not even Apple’s official carrier yet.

The real kicker: Those people do not get 3G service as China Mobile’s 3G TD-SCDMA network is incompatible with iPhone 4S. Similar to T-Mobile USA, China Mobile employs a different type of high-speed 4G-radio technology that the iPhone 4S cannot use. As a result, both networks’ customers are relegated to using EDGE/GSM data speeds.

iPhones are sold in China through carrier China Unicom, but that is bound to change soon. China Telecom, the country’s second-largest carrier with 130 million subscribers, will start selling the sought-after smartphone this Friday.

It would seem the China Mobile iPhone is a no brainer as 15 million people already unofficially use the device on China Mobile’s network with many more millions in the 1.33 billion-people market deemed potential subscribers. Another piece of information also indicates that Apple and China Mobile could be in the final stages of negotiations to bring the iPhone to China Mobile’s network. Read on…


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Apple acknowledges use of Corning Gorilla Glass on iPhone, means Gorilla Glass 2 likely for iPhone 5

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Apple’s relationship with Corning has always remained shrouded in mystery. The relationship started famously when Steve Jobs visited Corning Headquarters in 2006 and told CEO Wendell Weeks not to be afraid to make the stuff.  Corning however never made it into Apple marketing material after that and even isn’t included in Apple’s supplier lists (PDF).

That and Apple’s reliance on Asian parts materials makers had led some to believe that Apple had gone to Asian glass manufacturers for their iPhone production.

In the New York Times’ iEconomy series, Corning is said to have shifted its glass manufacturing to China.

“Our customers are in Taiwan, Korea, Japan and China,” said James B. Flaws, Corning’s vice chairman and chief financial officer. “We could make the glass here, and then ship it by boat, but that takes 35 days. Or, we could ship it by air, but that’s 10 times as expensive. So we build our glass factories next door to assembly factories, and those are overseas.”

However, today, Apple released its US Jobs report which included the following info:

Corning employees in Kentucky and New York who create the majority of the glass for iPhone,..

What’s the takeaway?
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iPad 3 prices and features matrix revealed

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iPad 3 price matrix will be the same as iPad 2, above

One of the remaining mysteries ahead of the iPad 3 launch next week are the prices and configurations.  If you don’t like surprises we have good news.

There was a rumor last week that gained traction which indicated that the US prices would increase by $70-$80.  That doesn’t appear to be the case.

We’ve gotten word that iPad pricing is going to be the same across the board as the current iPad 2 models which should be no big surprise given Apple’s history – they rarely raise prices.  Even better, some countries with currencies doing better than the US dollar should expect to see marginal drops in prices.

While we’re squashing, the configurations appear to be the same as current 16/32/64GB.  One of the strange succession of posts from Digitimes this week said that Apple would move to 8GB/16GB/32GB.  That appears even less likely than before, if that is even possible.

Update: This has no bearing on LTE one way or another

As always, thanks to Mr. X!

iPad Model numbers are as follows:
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iPad 3 round-up: Retina Simulator out, Retina iPads running iOS 6.0 in server logs, 20MB download limit concerns

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An example iPad 3 app screenshot simulated using the Retina Simulator tool. Click for larger.

The forthcoming March 7 announcement of a third-generation iPad will (again) force third-party developers to update user interfaces with high-resolution graphic assets that will take advantage of the tablet’s substantial pixel density increase. Some developers took to Twitter to complain that Apple currently does not provide tools for them to test how apps will look on the iPad 3. Enter Ryan Petrich, who is an iOS developer and mobile engineer at Medialets.

With a bit of good ole’ under-the-hood pluming, Petrich put together a nifty hack that lets developers test existing iPad apps on iPad 3’s Retina Display. It reportedly maxes out at a whopping 2048-by-1536 pixel resolution. The tool is called “Retina Simulator,” and it is available free of charge here.

Developer Steve Troughton-Smith tapped Petrich’s tool to create gorgeous high-resolution screenies depicting how incredibly crisp and detailed Retina-optimized apps will look on the upcoming iPad 3. Just click on any image in this article for full-resolution awesomeness. Marvel. Repeat.

Meanwhile, a credible publication analyzed server logs and found traces of iOS 6.0 and iPads rocking Retina Display originating from Apple’s Cupertino campus.

Continue reading for more information on this and concerns related to over-the-air distribution of Retina-optimized iPad 3 apps.


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Report: Bloom Energy to power Apple’s iCloud cell farm, the nation’s biggest non-utility fuel cell installation

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Apple’s $1 billion data center in North Carolina powers iTunes and iCloud.

We told you in October about a 174-acre solar farm Apple reportedly started building to power the new Maiden, N.C., data center facility. Surrounding the facility will be the largest end user–owned onsite solar array in the United States. It will consist of a 100-acres and a 20-megawatt facility to provide approximately 42 million kWh of clean, renewable energy each year. The company’s 2012 Environmental Update from two weeks ago revealed plans for another five-megawatt non-utility fuel cell installation—the nation’s biggest—right next to the data center.

Supposedly running on biogas made from landfill waste and carbon-neutral, it will offer 40 million kWh of 24×7 baseload renewable energy every year. Now, GigaOM has it “from a couple sources” that Apple commissioned fuel cell maker Bloom Energy to supply the firm with fuel cells for the facility. Apparently, Apple already has “a few Bloom fuel cells running on its campus.”

Bloom’s fuel cells are large boxes that suck up oxygen on one side and fuel (natural gas or biogas) on the other to produce power. That means that with the fuel cells (and a solar array that will be built) Apple’s data center will have a source of cleaner distributed power that isn’t coming from the local utility via the grid. Bloom offers boxes capable of supplying 100 kW, which could translate into 50 Bloom Boxes being installed at Apple’s data center.

Each Bloom Box costs $700,000 to $800,000 and takes about as much room as a parking space. The Bloom Boxes are approximately 67 percent cleaner than a typical coal-fired power plant or the grid, and 12 were installed at Adobe’s San Jose campus. Bloom Energy also has deals with Bank of America (500 kW), Coca-Cola (500 kW), FedEx (500 kW), Staples (300 kW), Cox Enterprises, and Walmart (800 kW), in addition to various telcos and Silicon Valley giants, such as eBay (500 kW) and Google (400 kW). The firm is also in talks to build a 30 MW fuel cell farm consisting of 300 Bloom Boxes in Delaware.

CEO K.R. Sridhar founded the Sunnyvale, Calif.-headquartered fuel cell maker in 2002. Originally called “Ion America,” it was renamed to Bloom Energy in 2006. Now, what is interesting about Bloom Energy is that the company was funded by Apple’s old pal, venture capital firm Kleiner Perkins...


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New Apple Stores coming to London’s Harrod’s, Italy’s Turin, Sweden’s Stockholm, US’s Portland and Houston

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Having successfully reset the center of Amsterdam with the beautiful Hirsch store—the company’s first in the Netherlands, while gearing to launch a landmark outlet in London’s world-famous Harrods department store by mid-March (quite possibly coinciding with iPad 3 availability), Apple is ready to open new retail outlets in the United States and overseas. Per the latest retail chatter, Apple now plans to build four new stores, including an outlet in Houston’s Highland Village Shopping center at Westheimer and Drexel, and a spectacular store at the old Saks space in downtown Portland, Ore.

A retail application from an unnamed company that Portland is reviewing describes a block-long glass storefront with a 10-foot deep plaza in front in Saks Fifth Avenue at the Pioneer Place shopping mall.

Likely replacing the existing Apple store building’s basement, OregonLive.com reports the development plan calls for a “single story building and outdoor plaza area… fully glazed with clear glass.” The report also mentioned “bead blasted, matte finish stainless steel panels,” another tell-tale sign of an Apple store.

A Google Maps view on the right, courtesy of ifoAppleStore, outlines the proposed area for the store in yellow. Plaza steps are planned and the entire store is slated at 165 feet wide with 22 glass panels. Downloadable PDFs offer a glimpse into the project description and drawings and the ground-floor plan. The design review of the proposed store is due March 15 at 1:30 p.m.

More information on other upcoming outlets, including Italy’s “most important store,” are after the break.


Black curtains hiding the glass front of Apple’s upcoming store in Houston’s Highland Village Shopping center at Westheimer and Drexel. Image credit: Chron.com


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Munster on Apple’s mythical HDTV set: ‘It will be the biggest thing in consumer electronics since the smartphone’

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Pictured above: An Apple television concept render by Guilherme Schasiepen.

Piper Jaffray’s resident Apple analyst Gene Munster stands out as arguably the most outspoken proponent of an Apple-branded HDTV television set otherwise known as the mythical iTV. With all eyes now on Apple’s iPad 3 unveiling next Wednesday, the pundits are also keeping their fingers crossed for a much-needed Apple TV refresh with 1080p video output and a faster processor, especially now that Apple TVs are increasingly disappearing from shelves.

Piggy-backing on the forthcoming product unveiling hype, Munster shed more light on what he believes a full-blown television set adorned by the shiny Apple logo should be like during yesterday’s interview with Bloomberg Radio’s Tom Keene and Ken Pruitt. Munster is betting Apple will introduce the rumored product some time this year and is expecting fall availability. You will want to buy it, because:

It’s going to live up to some of the building hype. It will be the biggest thing in consumer electronics since the smartphone.

From a design standpoint, the iTV “will look different” than your regular television: “Imagine just a sheet of glass – no edges or bevels.” The analyst re-iterated his previous observations, including strong focus on content consumption (presumably delivered through iTunes/iCloud) and Siri voice control


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Top 10 places to trade an iPad for cash or credit

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The Internet is abuzz with stats about iPad trade-ins going through the roof as the March 7 iPad 3 unveiling in San Francisco looms closer, and while percentages and graphs are vaguely interesting, the real meat to the story concerns where and how people can get the most bang for their buck.

Look no further as 9to5Mac compiled a list of places to trade in an ole’ dusty iPad for cash or credit to buy Apple’s upcoming toy. Before perusing the options, identify the condition, features, and model of the swappable iPad. This knowledge will help decide its maximum value, because most of these online programs use a survey to determine the slate’s estimate. Moreover, it is prudent to act now as some reports indicate retailers are steadily dropping prices with Apple’s event drawing nearer.

Trade-in websites and their prices are available below. 


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Windows 8 Consumer Preview out of the gate: Demoed on 82-inch touchscreen supporting 10 simultaneous users

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Microsoft issued the Windows 8 Consumer Preview today for everyone to download and try. Demonstrating the operating system’s ability to scale from the smartphone screen all the way to high-end PCs and beyond, the Redmond, Wash.-headquartered software giant showcased Windows 8 on a monstrous 82-inch display that is capable of detecting up to 100 simultaneous touch events or 10 simultaneous users.

Unfortunately, AnandTech, which reported the story, does not have a video online yet. However, I think it is safe to take Microsoft’s word. Now, if the operating system only ran Apple’s Keynote, the ninja PC-plus-Windows 8 combo coupled with a huge projector-based display would make for an impressive keynote rig.

By the way, we would love to hear impressions from our tech-savvy readers that have managed to dual-boot Windows 8 Consumer Preview alongside OS X using Boot Camp (go here for the FAQ detailing system requirements).

The Windows 8 Consumer Preview product demonstration video is right below the fold.

[youtube=http://www.youtube.com/watch?v=aebfjzdLxJA#!]


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Apple: iPad has become brandnomer for tablets, letting Proview use the moniker would hurt and confuse consumers

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The iPad maker is defending its moniker by insisting the device became synonymous with both the company name and the tablets. PCWorld quotes Apple’s legal representatives who argued at the Guangdong Province Higher People’s Court hearing this morning that Apple made the iPad name famous in the first place:

Among consumers across the world, the iPad trademark is already uniquely connected with Apple. When consumers see a tablet with an iPad trademark, they know it comes from Apple, and not from another company.

No ruling occurred during the six-hour long hearing, and the judges adjourned without setting a new court date. Should Apple lose the appeal, Proview’s request to put a sales ban on the iPad in 30 Chinese cities will go-ahead. Moreover, Apple would risk lawsuits seeking damages. Last week, the Shanghai Pudong New Area People’s Court rejected a preliminary iPad sales injunction until the Guangdong court made its ruling on the appeal.

Apple’s argument might actually backfire, because its legal standoff with Proview has blown up. Wikipedia claims, “A trademark owner takes a risk in engaging in such a corrective campaign because the campaign may serve as an admission that the trademark is generic.” I am not a lawyer, but it seems obvious Apple might be calling upon itself long-term damage with this testimony.

Arguing that the iPad became a generic term for tablets theoretically means anyone could use it as a descriptor. Besides, why do you think Proview brought this battle to the United States? The opposite argument is that Apple actually owns the iPad name, and it is the only company marketing a product that became synonymous for tablets in the first place.


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iPad 3 press invite and favorable market push AAPL toward half a trillion dollar market cap

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Update: AAPL closed at 535.41 but is at 536.37 pushing its market cap over $500B

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Some folks noticed that shares of Apple, Inc. surged yesterday morning amid favorable market conditions. Today’s announcement of the March 7 iPad 3 unveiling has managed to push the Cupertino, Calif.-headquartered designer of shiny electronics to a new lifetime high. The Apple stock, which trades on NASDAQ under the AAPL symbol, was up nearly nine points, or more than 1.5-percent, in early afternoon trading.

Valued at $534.08 a share, the company was just shy of $500 billion in market valuation at the time of this writing. Wow, just wow. Talk about the iPad effect.

That is still below Microsoft’s $583 billion valuation from 1999, but the iPhone maker’s getting closer and closer with each passing day. AAPL first crossed the $500 a share milestone the day before Valentine’s Day. Earlier on Feb. 9, 2012, shares of Apple, Inc. passed 10 percent of all of NASDAQ value and traded at $431 a share. In addition, right following Valentine’s Day, Apple first passed the psychological $500 a share barrier. For comparison’s sake, AAPL on Steve Jobs’ Oct. 5, 2011 passing traded at $378.25.


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Digital caliper comparison suggests 0.81mm thicker iPad 3

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(note the misplaced decimal above)

Apple.pro recently leaked spy shots of the purported iPad 3 front glass and a next-generation iPod nano with a camera on the back. Today, the Chinese blog is at it again, pointing to an image depicting the thickness of the third-generation iPad’s shell compared to the current-generation iPad 2. Resorting to a good ol’ digital caliper, the photograph reveals iPad 3 to be 9.50mm thick.

Compare this to iPad 2’s depth of 8.8mm (the original iPad is 13.4mm), and the third-generation iPad could end up a hair thicker than its predecessor could. Or, if we are really nitpicking, it is 0.81mm thicker. It would seem there is some merit to that talk of a slightly thicker iPad 3 with more tapering and narrower bezel. Apple is likely to unveil iPad 3 at a media event next March 7.

According to sources that spoke with 9to5Mac’s Mark Gurman, at least three next-generation iPads are expected. It is speculated iPad 3 would run a dual-core A5X chip with an improved graphics engine. This chip is said to be an evolution of iPad 2’s A5 processor and not a major upgrade that the rumored quad-core A6 silicon is expected to be. Near-immediate availability is being mulled for iPad 3 as shipments were spotted landing at ports of multiple countries around the world.


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