Data from App Annie shows that the average smartphone owner spends 2 hours and 15 minutes a day using apps – the equivalent of one month a year. The average person has 60-90 apps installed on their phone, using around 30 of them each month and launching 9 per day.
Utilities and Tools led the way thanks to numerous pre-installed apps, such as Safari on iOS and Google on Android. After pre-installed apps, some of the largest categories by average apps used are Social Networking, Communication, and Social. This underscores the continued importance of social categories to marketing efforts for all types of apps.
The time spent using apps varied dramatically depending on the type of app …
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