Logo Stories June 10, 2016

AAPL: 98.83

-0.82

Update: Apple has nearly finished the large outdoor white logo on Moscone West building and is also hanging ASCII-art theme banners on the opposite street at the Metreon. More photos below.

Apple has started decorating its venues for WWDC 2016, which kicks off on Monday, with workers starting to apply a massive Apple logo onto the side of Moscone West. Apple will use Moscone West for all of the week apart from Monday; the WWDC keynote will be held at the Bill Graham Civic Auditorium.

Apple usually puts up banners teasing the announcements in the theme of the invites to build excitement for the show, often revealing tidbits about the new software OS’s. Apple has put a small logo up at Bill Graham but due to the split venue (and late scheduling), there’s a chance the banners tradition will not continue this year until after the Monday keynote at 10 AM …

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Logo Stories July 21, 2014

Apple has begun airing a new television advertisement for the MacBook Air that promotes the computer as “the notebook people love.” The ad demonstrates various personal connections to the MacBook Air via various stickers for the computer’s lid. Some stickers range from one of Homer Simpson holding the Apple logo, one with Snow White, and various cool black and white graphics. Apple last updated the MacBook Air earlier this year with improved processors and lower pricing, and significant updates to the line are expected this fall. Apple has also posted a new webpage to promote the ad and the stickers shown within the ad.

You can watch the ad below:

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The best 4K & 5K displays for Mac

Light-up logo rumors for iPhone 6 likely have a more mundane explanation

While we can’t say for sure that rumors of a MacBook-style glowing logo in the iPhone 6 are false, the evidence for this idea is rather … ah … thin.

We first saw photos of what appears to be an ultra-thin rear casing more than a month ago, with some sites then claiming this would facilitate a light-up logo. A new claimed leaked photo is doing the rounds today apparently showing a cut-out logo aperture with a plastic backing thin enough to allow light to shine though.

Those images fuelled speculation that the logo would light up when new mails, SMS messages or updates arrived, allowing owners to put their handset on its front and still be made aware of people contacting them. Today our snaps, which we worked with leaks-world lynchpin Sonny Dickson to source, could offer conclusive proof that this is indeed the case.

Possible? Sure. Conclusive proof? Um, no. Exhibit A, the logo cutout on the iPad:

The reason the logo is cut out in this way is that while people love metal casings, radio signals don’t. Apple positions the wifi antennas behind the plastic logo to allow the radio signals to pass easily through.

On the iPhone 5s, Apple allows GSM, LTE, Bluetooth and wifi signals to pass through the casing by topping-and-tailing the metal rear casing with glass sections:

With the iPhone 6 visuals we’ve seen, there are breaks in the metal casing which are likely to be for radio signals, but they are much thinner than the end-caps on the 5s.

Positioning some of the antennas behind a plastic logo would be one way to make that work.

We’re not saying a glowing logo on the iPhone 6 is impossible, just that we certainly haven’t seen anything close to proof.

Logo Stories May 19, 2014

Fancy a piece of Apple history? Apple’s original rainbow logo signs being auctioned

Apple’s rainbow logo was the symbol of the company from 1977 to 1998, and two of the signs that originally adorned the company’s Cupertino HQ are now being auctioned by Bonhams. They were given to an unnamed “longstanding Apple employee” when they were removed from the building.

The larger of the two signs measures 49×46 inches and is made from 1.5-inch thick foam with vinyl stripes. The smaller version is 36x33x6 inches, made from metal-backed fiberglass, again with vinyl colors.

Although generally thought of as the original Apple logo, the very first version was in fact an intricate drawing of Isaac Newton sitting under a tree with an Apple above his head.

The famous rainbow design was created a year later by Rob Janoff, who says on his website that it was the only logo concept shown to Steve Jobs, and was created in two weeks. The colors were designed to make Apple products look user-friendly, to make them attractive to school-children and to emphasize the Apple II’s unique color display.

Apple briefly switched to a translucent blue logo in 1998 before adopting a monochrome one later the same year, a white aqua version in 2001 and a Chrome variant in 2007.

Logo Stories June 6, 2013

Gameloft releases first trailer for upcoming Modern Combat 5 title [Video]

With each instalment of the popular FPS Modern Combat series on iOS and Android, Gameloft seems to be getting a little closer to matching the quality of gameplay we expect from the top of the line console games in the genre such as Call of Duty.  While it’s no secret the Modern Combat series has borrowed a lot from COD (as have many other FPS games), the latest trailer for the upcoming Modern Combat 5 title looks to be the closet thing to an immersive, action-packed COD-like shooter that we’ll have on mobile devices. Note: On top of the gameplay, the logo towards the end of the video (including the animations) is little too close to the Call of Duty Modern Warfare series for my liking. Gameloft has been accused several times of knocking off games from big developers in the console world, most notably with its Gangstar (aka GTA clone) and NOVA (aka HALO clone) series.

We don’t learn a whole lot from the trailer itself, but it does appear much of the action will be taking place in Venice, Italy this time around. Despite the shameless similarities to other big franchises, those excited for the upcoming Modern Combat 5 will seemingly have to wait until E3 to hear more about when and for how much it will be coming to iPhone, iPad, and Android.

Logo Stories August 24, 2012

Is this how Microsoft’s team built its logo? (Hint: Like everything else, start with Apple)

Frankly, at this point, it would be more surprising if Microsoft did not lift its designs from Apple products. Andrew Brett Watson shows us how it is done.

Interesting that what they ended up with reminds people of Google’s Chrome browser logo as well.

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