marketshare Stories February 4, 2016

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comScore today has shared its monthly report on both smartphone and app marketshare. The data released today reflects the three-month average ending in December of 2015. The report breaks down the top smartphone platforms, manufacturers, and perhaps most interestingly, the most popular apps…

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marketshare Stories January 28, 2016

iPhone lineup 21

We learned this week that Apple shipped 74.8 million iPhones globally during the recent holiday quarter, which is just slightly up from the 74.4 million shipped during the same quarter the year prior and just under the 75 million that analysts expected.

Today Strategy Analytics has released new data showing how Apple’s last two years of shipments compare to competitors like Samsung and Huawei. The data also breaks down how Apple’s global smartphone marketshare stacks up to those same competitors.

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marketshare Stories August 25, 2015

BEIJING, CHINA - OCTOBER 17: Apple store employees welcome the customers to buy iPhone 6 and iPhone 6 Plus at an Apple store on October 17, 2014 in Beijing, China. Apple Inc began delivering its smartphone iPhone6 and iPhone6 Plus to the Chinese mainland on Friday. (Photo by Feng Li/Getty Images) (Photo by Feng Li/Getty Images)
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BEIJING, CHINA - OCTOBER 17: Apple store employees welcome the customers to buy iPhone 6 and iPhone 6 Plus at an Apple store on October 17, 2014 in Beijing, China. Apple Inc began delivering its smartphone iPhone6 and iPhone6 Plus to the Chinese mainland on Friday. (Photo by Feng Li/Getty Images)

(Photo by Feng Li/Getty Images)

IDC released an updated forecast today lowering its expectations for worldwide smartphone shipments this year with a continuing slowdown in growth in China cited as the biggest contributor to the lower than expected shipments. It also shared some insight into expected growth for Apple in the years to come, predicting Android’s current 81% share of the market by operating system will likely hold strong through 2019 and that a cheaper iPhone 6C model wouldn’t do much to help. expand full story

marketshare Stories January 28, 2015

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Following on the heels of a record-breaking quarter for Apple, Strategy Analytics has crunched the numbers and crowned Apple the king of the smartphone vendors for Q4 2014—or rather, one of the kings. It seems the Cupertino company managed to tie rival Samsung for the title.

Both companies shipped 74.5 million handsets during the quarter, though Samsung still outsold Apple in terms of the annual total by a hefty margin. Those quarterly sales gave both companies an equal marketshare of 19.6%.

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marketshare Stories October 30, 2014

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<em>Worldwide unit shipments for the top 5 tablet plus 2-in-1 device vendors over last five quarters</em>

New data from IDC tracking worldwide tablet shipments shows that Apple has maintained its lead during the third quarter despite “a decline in overall iPad shipment volume in 3Q14.” Specifically, Apple grabbed 22.8% of the market with 12.3 million shipments during the quarter compared to 14.1 million units and 29.2% share in the year ago quarter. That compares to Samsung at 18.3% of the market and 9.9 million units shipped up from 19.3% and 9.3 million units shipped in the third quarter last year: expand full story

marketshare Stories August 14, 2014

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IDC released its second quarter report for worldwide smartphone shipments by operating system today and in it noted iOS and Android accounted for 96% of the global market. That number, however, comes only as Android grew on the strength of higher sales of low-cost devices abroad. expand full story

marketshare Stories July 29, 2014

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Following releasing its second quarter data for tablet shipments worldwide, IDC today released its Q2 2014 report for smartphone shipments during the three month period that ended in June. The numbers line up with Apple’s fiscal Q3 earnings call that took place earlier this month where the company reported iPhone sales of 35.1 million units for the quarter. With 295.3 million units shipped total during Q2, and consumers anticipating a new iPhone this fall, IDC notes that both Samsung and Apple lost share to the smaller Chinese manufacturers: expand full story

marketshare Stories July 24, 2014

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With Apple’s Q3 earnings call this week revealing iPad sales of 13.3 million units for the quarter and Tim Cook making a point of defending the category, today we get a look at how Apple is doing overall with IDC’s latest numbers for worldwide tablet shipments.

While noting that tablet shipments worldwide grew 11% year-over-year, IDC’s numbers show that Apple was able to maintain its lead over Samsung with 26.9% of the market (down from 33% last year) compared to Samsung at 17.2% down from 18.8% the year before. Both lose share to other companies as the category reportedly experienced a lot of growth among smaller companies like Lenovo and Acer while the “others” category grew from 37% to 44% marketshare: expand full story

marketshare Stories April 29, 2014

Both Samsung and Apple have slipped in smartphone marketshare globally during the first quarter of 2014 according to the latest numbers from research firm Strategy Analytics. While global smartphone shipments grew 33 percent to 285 million units in Q1 compared to 213.9 million in the same quarter last year, Apple and Samsung collectively dropped from over 50 percent of the market to 47 percent. The report cites strong growth of “second-tier smartphone brands” such as Huwaei and Lenovo and lack of entry-level devices in markets abroad from Apple as the main contributors to slowed growth for Samsung and Apple. As for Apple on its own: expand full story

marketshare Stories February 12, 2014

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Research firm IDC is out today with its latest report on the worldwide smartphone market highlighting shipments and marketshare by operating system for last quarter and all of 2013. Together Android and iOS made up around 95.7% of all smartphone shipments in the last quarter of 2013 (up from 91.2% in the year ago quarter), but the real story is how much Android has grown compared to iOS. As of last quarter, Android made up almost 80% of that 95.7% and shipped close to 800 million of the billion smartphones shipped during 2013. expand full story

marketshare Stories January 30, 2014

If you jump back to calendar Q3 2013, Apple was falling behind Samsung in US smartphone marketshare with just 34% of the market compared to Samsung’s 38%. The theory at the time was that US buyers were holding out for the new iPhones that launched in September. Fast forward to last quarter, the three month period ended December 31, and that theory appears to be holding up. Consumer Intelligence Research Partners (CIRP) just sent over its latest reports showing Apple has once again taken the lead thanks to a strong holiday quarter of iPhone sales.  expand full story

marketshare Stories September 6, 2013

2013-09-06 at 16.29

comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.

comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.

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marketshare Stories August 5, 2013

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IDC is out today with its latest report tracking worldwide tablet shipments, reporting that total shipments have experienced a sequential decline during Q2 at the expense of Apple and the iPad. Apple already announced that it had sold 14.6 million iPads during the quarter, a significant drop from the 17 million it sold in the year ago quarter, but today IDC gives us some insight into where that puts Apple in its lead over Samsung as the top tablet vendor.

Apple was able to pick up 32.4% of the market during Q2, continuing its lead as the top tablet manufacturer, but dropping from the 60.3% of the market it had in Q2 last year. While Apple’s tablet shipments are clearly suffering from lack of new product announcements this year, it’s also losing share to Samsung and others. IDC reports 277% year over year growth for Samsung, giving it 18% of the market with 8.1 million units shipped during Q2. All of the top 3 vendors– Apple, Samsung, and ASUS– experienced a drop compared to Q1 2013, but the Android tablet makers have experienced significant growth compared to Apple since last year. expand full story

marketshare Stories July 26, 2013

Photo: ibtimes.com

Photo: ibtimes.com

The latest numbers from IDCABI and Strategy Analytics (the latter not yet online) paint an interesting picture of where the smartphone business currently stands, and where the iPhone sits within it.

The overall picture for smartphones is, of course, strong. IDC reports:

In the worldwide smartphone market, vendors shipped 237.9 million units in 2Q13 compared to the 156.2 million units shipped in 2Q12. This represents 52.3% year-over-year-growth, the highest annual growth rate in five quarters. Second quarter shipments were up 10.0% when compared to the 216.3 million units shipped in 1Q13.

While ABI pegged the year-on-year growth at a significantly lower 44 percent, it’s clear that much of the traditional featurephone market is switching to smartphones.

The high-end also remains strong, with both the iPhone and Samsung S4 outpacing the smartphone market as a whole, though both sets of figures show iPhone growth at a long-time low …  expand full story

marketshare Stories May 16, 2012

Samsung & Apple take half of global smartphone market, Android & iOS hit 80 percent

Research firm Gartner released its numbers today for “Worldwide Mobile Device Sales” during Q1 2012. There are not many surprises in the report when it comes to Apple, but Gartner estimated Samsung sold 38 smartphones during the quarter, which is less than the 42.2 million estimated by IDC earlier this month and more than the 32 million by IHS iSuppli. With Apple confirming 35.1 million iPhones sold during the quarter, Gartner’s numbers put Samsung as the both the No. 1 smartphone and overall mobile device vendor. The report also noted Samsung and Apple together accounted for 49.3-percent of the global smartphone sales, which is up from just 29.3 percent in Q1 of last year:

“The continued roll-out of third generation (3G)-based smartphones by local and regional manufacturers such as Huawei, ZTE, Lenovo, Yulong and TCL Communication should help spur demand in China. In addition, the arrival of new products in mature markets based on new versions of the Android and Windows Phone operating systems (OSs), and the launch of the Apple iPhone 5 will help drive a stronger second half in Western Europe and North America. However, as we are starting to update our market forecast we feel a downward adjustment to our 2012 figures, in the range of 20 million units, is unavoidable.”

On the platform side, Gartner’s report estimated both Android and iOS accounted for 79 percent of global smartphone sales—up from just 53.3-percent in Q1 2011. Of that 80 percent, Android grabbed 56.1-percent, which is slightly higher than the 51 percent of the United States market, according to estimates from comScore earlier this month. Apple took in the remaining 22.9-percent, which is less than the 30.7-percent comScore estimated for the U.S. market:

Gartner analysts said the smartphone market has become highly commoditized and differentiation is becoming a challenge for manufacturers. “At the high end, hardware features coupled with applications and services are helping differentiation, but this is restricted to major players with intellectual property assets. However, in the mid to low-end segment, price is increasingly becoming the sole differentiator. This will only worsen with the entry of new players and the dominance of Chinese manufacturers, leading to increased competition, low profitability and scattered market share.”

marketshare Stories May 1, 2012

Following IDC’s report this morning that highlighted Apple’s continued growth among mobile phone marketshare worldwide, while coming second to Samsung in global smartphone marketshare, research firm comScore just released its numbers for United States mobile subscribers for the three-month period ending March 2012.

According to comScore, Apple posted impressive growth during the quarter with 30.7-percent marketshare among smartphone platforms in the U.S (up from 29.6-percent). Increasing from 47.3-percent in December 2011 to 51 percent in March 2012, Android was able to grab the top position for platforms during the quarter. Growth for Android and iOS continues to come at the expense of RIM. The company grabbed just 12.3-percent of the platform market in March, which is down from 16 percent in December 2011. Microsoft also lost marketshare with 3.9-percent, which is down from 4.7-percent… expand full story

Today, research firm IDC published its Q1 2012 report of top mobile phone and smartphone shipments worldwide. While Apple was able to post impressive growth with a high of 8.8-percent of the total mobile phone market (up from 4.6-percent a year ago) and 24.2-percent of the global smartphone market (up from 18.3-percent), Samsung was able overtake Apple for the top spot with a year-over-year change of 267 percent and 29.1-percent of the total smartphone market. Samsung also took the top spot of global mobile phone marketshare from Nokia for the first time since 2004.

Meanwhile, the worldwide smartphone market grew 42.5% year over year in 1Q12, as Samsung overtook Apple for the smartphone leadership position. Vendors shipped 144.9 million smartphones in 1Q12 compared to 101.7 million units in 1Q11. The 42.5% year-over-year growth was 1% higher than IDC’s forecast of 41.5% for the quarter, and lower than the 57.4% growth in the fourth quarter of 2011

In terms of shipments among smartphone vendors, Apple took the second spot behind Samsung up from 18.6 million units in Q1 2011 to 35.1 million in Q1 2012. Apple was only behind Samsung with 42.2 million units shipped, up from just 11.5 million a year ago.

The company does not publicly release shipments from Samsung, and IDC’s number of 42.2 million smartphones shipped during Q1 is significantly more than the 32 million estimated by IHS iSuppli just days ago. If IHS’s estimate were correct, it would put Samsung much closer to the 35.1 million devices Apple confirmed it shipped sold during the quarter.

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marketshare Stories April 3, 2012

Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.

According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.

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marketshare Stories March 29, 2012

With iOS gaining roughly 30 percent United States marketshare as of Q4 2011 at the expense of RIM, Nokia and Microsoft, new numbers from Nielsen’s latest study show just how much of a duopoly the U.S. market has become. While noting about 50 percent of mobile subscribers in the U.S. are now smartphone owners, Nielsen gave a breakdown of how the two leading platforms continue to dominate as of February 2012: expand full story

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