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Media Arts Lab

Six 'Media Arts Lab' stories June 2013 - June 2014
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More on Apple’s in-house ad efforts, plans to grow team to 1,000 employees

Avatar for Jordan Kahn Jun 10 2014 - 9:27 am PT
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[youtube=http://www.youtube.com/watch?v=xTjejvnBJfU]

Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.” 
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Apple searching for new ad agencies following court revelation that Schiller was furious at Media Arts Lab

Avatar for Mike Beasley Apr 9 2014 - 3:40 pm PT
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Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest Samsung-Apple lawsuit earlier this week revealed that Phil Schiller, the Cupertino company’s SVP of marketing, was shaken up by Samsung’s recent ad campaign and furious with Media Arts Lab, Apple’s current advertising company, to the point that he considered finding a new ad firm.

The four companies being considered for addition to the company’s lineup include Huge, AKQA, Area 17, and Kettle, according to the report. Apple already works with several smaller digital agencies, so adding four more doesn’t necessarily mean that Media Arts Lab is going anywhere anytime soon.

Apple has suffered from a string of less-than-stellar online promotional material recently with its “isee5c” line of ads. Hiring a new digital agency could help turn things around for the company in that arena. If the above statements from Schiller are any indication, Apple is taking a long, hard look at revamping its current advertising plans in order to better stack up against competitors like Samsung.

Apple looking to double employee head count for in-house advertising/marketing team

Avatar for Mark Gurman Sep 9 2013 - 9:32 am PT
8 Comments
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Apple is looking to double the amount of personnel on its in-house marketing and advertising team, according to a report from AdAge. Currently, according to the report, the team includes 300 employees, but Apple is said to be looking to increase that number to between 500 and 600 people.

Apple, in recent years, has reportedly been resilient to growing the team because of a philosophy created by Apple co-founder Steve Jobs:


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Apple continues new ‘Designed by Apple in California’ campaign with full two page print ads

Avatar for Jordan Kahn Jun 25 2013 - 8:04 am PT
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Update, June 29: Apple is running different full two-page ads in the Toronto Star and other Canadian newspapers today. The ads includes the same text and “Designed by Apple in California” tagline as the one above, but use alternate images that have also appeared on Apple’s “Designed by Apple” web page. Check out the other ads below.

We previously reported that Apple was starting a brand new ad campaign that focuses on its ecosystem and the people that use it rather than specific products, and today a reader notes that it has also brought the campaign to print with a full two-page ad in the Toronto Star (pictured above). We’d expect this to be the tone of its ads in the coming months, and the ad above (alongside its latest TV commercial), is also currently running on Apple’s “Designed by Apple” web page on Apple.com.
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Despite impressive ads, Media Arts Lab execs reportedly frustrated with Phil Schiller’s lack of focus

Avatar for Jordan Kahn Jun 11 2013 - 8:28 am PT
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http://www.youtube.com/watch?feature=player_embedded&v=Zr1s_B0zqX0

Yesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge:
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