U.S. Stories August 16, 2015

AAPL: 115.96

0.81

It appears that the expansion of Apple Pay into Australia could be farther off than some had hoped. According to a report today from The Sydney Morning Herald, Apple is in negotiations with at least four of the largest banks in Australia in order to form partnerships for Apple Pay in in the region. However, the report claims Apple is having issues in negotiations centered around the fees it collects from the currently supported Apple Pay markets of the United States and United Kingdom.

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U.S. Stories August 21, 2013

AT&T’s LTE coming to 50 more parts of the USA by the end of the year

AT&T, which claims to have the fastest and most reliable LTE service, is planning to expand its coverage to 50 more parts of the USA by the end of the year. This is expected to boost access from 225M people at present to 270M by the end of 2013.

The new areas are:

1. Fairbanks, AK 2. Dothan, AL 3. Selma, AL 4. Redding, CA 5. Durango, CO 6. Pueblo, CO 7. Tifton, GA 8. Waycross, GA 9. Kauai, HI 10. The Big Island, HI 11. Des Moines-West Des Moines, IA 12. Twin Falls, ID 13. Lewiston, ID-WA 14. Decatur, IL 15. Kankakee-Bradley, IL 16. Peoria, IL 17. Paducah, KY-IL 18. Alexandria, LA 19. Lake Charles, LA 20. Lewiston-Auburn, ME 21. Battle Creek, MI 22. Jackson, MI 23. Joplin, MO 24. Poplar Bluff, MO 25. Rolla, MO 26. Brookhaven, MS 27. McComb, MS 28. Natchez, MS-LA 29. Kalispell, MT 30. Greenville, NC 31. Jacksonville, NC 32. Fargo, ND-MN 33. Elmira, NY 34. Utica-Rome, NY 35. Portsmouth, OH 36. Sandusky, OH 37. East Stroudsburg, PA 38. Pottsville, PA 39. Abilene, TX 40. Amarillo, TX 41. Longview, TX 42. Marshall, TX 43. San Angelo, TX 44. Tyler, TX 45. Port Angeles, WA 46. Appleton, WI 47. Fond du Lac, WI 48. Oshkosh-Neenah, WI 49. Gillette, WY 50. Sheridan, WY

Over the past five years, AT&T invested nearly $98 billion into operations, and claims to have invested more into the U.S. economy than any other corporation, getting top-ranking in the Progressive Policy Institute’s list of U.S. Investment Heroes.

U.S. Stories April 1, 2013

Apple denied iPad mini trademark in the US

BBC reported today that Apple was recently denied a trademark for “iPad mini” after authorities in the United States claimed the term was “merely descriptive.” Apple still has until July to convince the United States Patent and Trademark Office, but its official stance thus far according to a recently surfaced document is that iPad mini fails to “create a unique, incongruous, or non-descriptive meaning in relation to the goods being small handheld mobile devices comprising tablet computers capable of providing internet access.” In other words, “mini” simply describes a variation of the device, rather than a unique feature that differentiates it from the full-sized iPad.

An excerpt from the USPTO document:

The term “IPAD” is descriptive when applied to applicant’s goods because the prefix “I” denotes “internet.” According to the attached evidence, the letter “i” or “I” used as a prefix and would be understood by the purchasing public to refer to the Internet when used in relation to Internet-related products or services.  Applicant’s goods are identified as “capable of providing access to the Internet”.

The term “PAD” is also descriptive of the applied for goods. The term “pad” refers to a “pad computer” or “internet pad device”, terms used synonymously to refer to tablet computers, or “a complete computer contained in a touch screen.” Please see the attached dictionary definition. In addition, the attached excerpts from third party websites show descriptive use of the term “pad” in connection with tablet computers. This marketplace evidence shows that the term “pad” would be perceived by consumers as descriptive of “pad computers” with internet and interactive capability. Applicant’s goods are identified as “a handheld digital mobile electronic device comprising tablet computer”.

The term “MINI” in the applied for mark is also descriptive of a feature of applicant’s product. Specifically, the attached evidence shows this wording means “something that is distinctively smaller than other members of its type or class”.  See attached definition. The word “mini” has been held merely descriptive of goods that are produced and sold in miniature form.

The main request by the USPTO is that Apple added a disclaimer clarifying that it is only seeking the exclusive right to “MINI” as part of the entire iPad trademark. That would prevent claiming exclusive rights to the word mini, which the USPTO noted, “others may need to use to describe or show their goods or services in the marketplace.”

This isn’t the first time that Apple has run into hurdles related to its iPad trademark. It previously fought cases in both California and China with companies claiming to own rights to the iPad name.

U.S. Stories March 13, 2013

After it began selling Apple accessories including Apple TV, Airports, and more through its online store last month, Staples now appears to be gearing up to possibly sell other Apple products including iPhone, iPad and Macs. While we already knew that the company was planning on bringing the accessories to its brick and mortar locations, today MacRumors posted the internal document above showing Staples is also training sales staff on the iPhone, iPad, and MacBooks.

The training materials have a completion date of March 26 or 27, and with Staples already confirming plans to bring Apple TV and other products to stores by early next month, it’s a possibility other iOS devices and MacBooks could be included in the roll out. We’ll keep you updated if we get official word from the company.  expand full story

Samsung’s ad budget exploded past Apple and the rest of the field in 2012

We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to new data from research firm Kantar Media. According to the report, Samsung passed Apple in 2012 for ad spending by around $68M in the US:

Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year… In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple’s $333 million, according to ad research and consulting firm Kantar Media.

Apple spent more than three times Samsung on marketing its mobile devices in 2011. If a slew of recent media reports is any indication, including one from Apple’s own former ad man Ken Segall, many seem to think Apple is losing its advertising momentum to Samsung.

The Wall Street Journal added that executives at carriers said Samsung “also spends more on “below the line” marketing than any device maker. Those funds help pay for in-store advertising, promotions and training for carrier sales representatives that help close the sale.”

To put the spending in perspective for the global smartphone market, Tech/telco analyst Benedict Evans noted the figures above account for around 10% of Samsung global ad budget compared to 1/3 of Apple’s, which also somewhat reflects sales proportions.

U.S. Stories January 3, 2013

According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

ComScore Nov 2012 OEMsAs for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

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