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This video experiment perfectly illustrates my frustration with iPhone Cinematic mode

This video experiment perfectly illustrates my frustration with iPhone Cinematic mode (screengrab shown)

I recently observed that Apple appeared to have abandoned Cinematic mode, and a video experiment perfectly illustrates my frustration at this fact.

That’s not because the feature is bad, but rather that it comes so close to being good enough for real-life use that it’s hard to see why Apple hasn’t taken advantage of the massive increases in power between the iPhone 13 on which it launched and the latest iPhones. Let me show you what I mean …

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Deals: Amazon Labor Day sale, AirPods Pro 3, M6 Mac mini, Apple Watch $200, AirTag 2, more

The massive 2026 Amazon Labor Day sale is now live with $50 off AirPods Pro 3 and the ongoing all-time low on AirTag 2 from just $20 each. However, today’s 9to5Toys Lunch Break is headlined by Amazon now offering the first cash discounts on the brand new M6 Mac mini and M5 Pro Mac mini as well as this wild deal on the Apple iPhone Air MagSafe Battery from $39 and the best price ever on the 44mm Apple Watch SE 3 at $200. We also have the Anker Labor Day sale now live at up to 42% off, the Bose 2026 Labor Day deals now live at up to $320 off, and make sure you score yourself the new Apple Polishing Cloth for $9 Prime shipped before it sells out. Everything awaits below. 

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Apple TV acquires breakout British hit comedy for global streaming

Apple TV has picked up a new comedy series, Small Prophets, for its streaming service in an atypical fashion for the streamer. Rather than commission the project upfront, Apple has bought out the worldwide rights for the series a few months after the show debuted in the UK to record ratings.

Small Prophets was the biggest new scripted series launch for the BBC this year, and Apple will be hoping to replicate its success around the world. It streams on Apple TV starting October 7.

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9to5Mac Daily: August 27, 2026 – AirPods 5 rumors, Apple Maps ads

9to5mac daily podcast

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Backblaze: Backup you can rely on. Save 20% with code 9to5daily.

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New Mac mini, new Mac Studio announced as iPhone 18 Pro event confirmed

9to5mac happy hour

Benjamin and Chance break down an action-packed week of news, with a new lineup of Mac mini and Mac Studio announced, invites officially going out for the September iPhone event, and even more rumors about what new products to expect later this fall.

And in Happy Hour Plus, we discuss the reasons behind a (rare) round of Apple layoffs impacting about 200 people in total. Subscribe at 9to5mac.com/join.

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