Apps February 8

AAPL: 95.01

0.99
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Attendees at this year’s Tommy Hilfiger New York Fashion Week show won’t have to be pulling out any physical invitations or even their smartphones to check-in to events this year thanks to a partnership with GPS Radar. Attendees instead will be able to use the newly updated GPS Radar Apple Watch app to view event invitations, RSVP to the events, and get a view on the fashion week’s calendar.

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If your iPhone battery struggles to make it through a full day, and you don’t want to add an ugly hump to your device, Guardian tech writer Samuel Gibbs has found that deleting the Facebook app and using Safari instead can boost battery life by up to 15%.

Gibbs spent a week comparing battery usage when using the app against a week using Facebook’s mobile site in Safari, finding that he averaged 15% more remaining battery life at the end of each day. He recruited a bunch of others to repeat the experiment, with similar results reported.

A simple tip means that you don’t even sacrifice much convenience by doing so …

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Apps February 5

AAPL: 94.02

-2.58
Stock Chart

Apple today has started selling the View-Master Virtual Reality Starter Pack on its online store. With all the news about the company building out and prototyping virtual reality tech, it’s interesting to see it offering a glimpse at what that future tech may be by selling the device on the online store. Harkening back to the classic ideals of the View-Masters from the past, the new View-Master allows users to go on exciting new adventures. Utilizing a mix of augmented reality and virtual reality, these adventures are now taken to a whole new level. Taking advantage of Experience Packs, users can navigate space, various destinations, and wildlife through a mix of AR and VR.

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There’s been a lot of conversation this week around the quality of Apple’s software and services, and yesterday’s brief App Store outage certainly didn’t help. It’s true that new services like Apple Music and iCloud Photo Library are improving but aren’t rock solid yet, but there are two things that currently sour the app experience for me.

First, Apple only does a so-so job of implementing new software features from operating system updates into their own apps. It’s too easy to rattle off a dozen examples. Second, major players like Facebook and YouTube don’t have first class apps that showcase new software features either, and this is where customers spend the most amount of time.

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