App.io brings its HTML5 iOS app demos to interactive ads on mobile devices

I’ve covered App.io a few times in the past. The service, which allows app devs to deploy fully useable HTML5 demo versions of their native iOS apps on the web, first launched under the name “Kickfolio” back in 2012. The goal for the company was originally to let devs bring demos of their apps to promotional webpages and it eventually expanded the platform to include Facebook and other channels. Today, and around 2 million interactive app demos later, the company is announcing that it’s bringing those same app demos directly to mobile devices as interactive ads.

The ads go a step beyond the interactive app-like experience that Apple promised, but never quite delivered, with iAd, and allows users to play a demo of the app before deciding to purchase/download or even visit the App Store at all. The ad starts off as a banner or like any other ad but turns into a demo version of a native iOS app that is fully playable for a set period of time before prompting the user to visit the App Store. The company tells me in its initial tests it saw “3-5x higher conversion rates than normal mobile ads.” Read more

Apple reportedly considering “dramatic overhaul” of iTunes to help fight rising competition

iTunesRadio

Billboard has a report out today claiming Apple is considering “the most dramatic overhaul of its iTunes music store in more than a decade” due to lack of traction with its new iTunes Radio service launched in September of last year.

According to the report, which cites executives close to the project at Apple, some of things Apple is considering include new types of on-demand streaming services and “negotiating download sales windows that favor Apple.” It also mentioned the possibility of an iTunes store for Android devices, something the publication has reported previously.  Read more

Mailbox goes beyond iOS, now available on Android and coming soon to OS X

Dropbox announced today that Mailbox, the popular gesture-heavy email client it bought last year, will soon be launching a desktop version of its software.

The company also announced a set of new features like Dropbox account sign in and syncing and delete automation coming soon to the iPhone and iPad versions that will debut first in a version available for Android; this marks the first time the email software will be available on another platform aside from iOS as Mailbox is available on the Google Play Store today.

Users interested in using the beta version of Mailbox for OS X (screenshot preview below), which is said to be very minimal and rely on the trackpad for gesture-based interactions, can sign up on Mailbox’s website to learn more about the upcoming beta. Read more

Microsoft’s Office for iPad team talks development process, Ballmer, and more during Reddit AMA

As Microsoft continues its Office for iPad marketing campaign, the team that developed the productivity software has taken to Reddit for an AMA, or Ask Me Anything, to answer questions and discuss the development process behind Word, Excel, and PowerPoint for iPad. By measure of upvotes, the most popular question as of the time of this writing asked when Office for iPad would gain the ability to print, something Apple’s iWork suite and many of apps already offer, to which the team replied “in due course” while noting the high demand of the feature.

But the team didn’t stop there; Microsoft’s Office for iPad team also shared photos of their lab (as seen in the above photo), talked about the development process for bringing Office to the iPad, and even addressed the notion that former Microsoft CEO Steve Ballmer held Office back from the iPad… Read more

NBC iOS app finally lets you AirPlay its free full-length episodes to Apple TV

NBC updated its mobile app for iPhone and iPad today with one big update for iOS and Apple TV users: the ability to AirPlay content from the mobile app to your TV via Apple TV.

The update is a big deal for a couple of reasons. The most notable being the fact that NBC offers full TV episodes for free through its mobile app, without the requirement of signing into your existing cable subscription like many other popular network apps. NBC has always been one of the go to apps for cord cutters, and now they’ll be able to beam that content onto the big screen using an Apple TV and AirPlay. Getting a lot of this content on the Apple TV previously required a subscription to Hulu or signing into a cable subscription.  Read more