Tech Industry ▪ July 23

Apple is today launching its Back to School promotion for 2015. This year, it will give away a free pair of Beats Solo2 headphones with the purchase of an eligible Mac.  Customers must either purchase an iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro with education pricing to qualify, including build-to-order configurations. The Mac mini does not participate in the deal.

Alternatively, customers can upgrade for an additional $100 to a pair of wireless Beats Solo2 headphones, rather than the usual $299 price. The announcement is not yet being advertised on Apple.com apart from a small mention on its rebates page. It is surprising that there appears to be no Back to School promotion for iPads this year, despite Apple pushing the tablet into education markets.

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Tech Industry ▪ July 20

Screenshot via Re/code

Screenshot via Re/code

With custom playlists at the center of Apple Music’s discovery experience, Apple’s biggest streaming competitor Spotify is also focusing its efforts on playlists for its latest feature called Discover Weekly. It’s not exactly a “me too” feature, though, as Apple’s and Spotify’s approaches each differ in how playlists are created. While Apple highlights having human editors curating its featured playlists, Spotify is basing its new feature around listening behavior to deliver weekly recommendations… expand full story

Tech Industry ▪ July 16

First pitched by Steve Jobs in 2007 as “an iPod, a phone, and an Internet communicator,” the iPhone has since evolved into a medical device of sorts as software has gotten smarter and sensors have become more advanced in recent years.

Apple embraced this with iOS 8 and the rollout of HealthKit, a framework which allows medical and health apps to share data with each other and your doctors with your permission. Apple’s open source ResearchKit took it a step further by allowing developers to turn apps into scientific health and medical research tests.

Scientific American recently profiled three smartphone apps in development that point to how the iPhone could become even better at monitoring our health. The apps in development aim to determine what a patient’s cough means, diagnose sleep apnea, and even predict a bipolar episode before it starts… expand full story

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